Saks Mobile: Construindo uma estratégia omnichannel
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Apresentação do Jordan Roge da Saks, durante o #shoporg13, que aconteceu em Chicago, no período de 30/09 a 03/10/2013
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Saks Mobile: Construindo uma estratégia omnichannel
- 1. S A K S M O B I L E BUILDING AN OMNI RELATIONSHIP
- 2. Roger Scholl Bio • Vice President of Web Operations at Saks Fifth Avenue O G E R R • Oversees the Digital Product Management, S C H O L L Merchandise Operations, and Quality Assurance functions. VICE PRESIDENT OF WEB OPERATIONS
- 3. Jordan Lustig Bio Roger Scholl Bio • Director of Product Management at Saks • Fifth Avenue Vice President of Web Operations at Saks Fifth Avenue R D A N • Manages the digital Product Management J O • office and customer experience on Oversees the Digital Product Management, L U S T I G Merchandise Operations, and Quality saks.com, the new saksoff5th.com and Assurance functions. Saks’ mobile channels. DIRECTOR OF PRODUCT MANAGEMENT
- 4. S A K S F I F T H A V E N U E 41 STORES LAUNCHED SAKS.COM IN 2000
- 5. Intro to Saks V I D E O • Facts about saks and saks.com • Video about Saks
- 6. S A K S O M N I S T R A T E G Y
- 7. S A K S O N M I M N S T R A T E G Y PEOPLE IN-STORE EXPERIENCE SEAMLESS OMNI-CHANNEL CUSTOMER EXPERIENCE MERCHANDISE & INVENTORY MANAGMENT MARKETING & CREATIVE
- 8. S A K S O M N I S T R A T E G Y
- 9. C H A N N E L S WHERE WE ARE TODAY 2 0 1 0 LAUNCHED MOBILE M.SAKS.COM
- 10. C H A N N E L S WHERE WE ARE TODAY 2 0 1 1 LAUNCHED IOS APPS IPHONE & IPAD
- 11. C H A N N E L S WHERE WE ARE TODAY 2 0 1 2 FIND IN STORE SHIP FROM STORE STORE WIFI
- 12. M . S A K S G R O W T H DEMAND 600% ORDERS 800% CONVERSION 400% VISITS 80%
- 13. I O S A P P S G R O W T H TOTAL DOWNLOADS 800,000+
- 14. I P A D S I T E G R O W T H 15% OF REVENUE 99% OF ALL TABLET VISITS ARE IPADS
- 15. M O B I L E M.SAKS.COM
- 18. M.SAKS.COM • FLASH SALES
- 19. M O B I L E IOS APPS
- 20. IOS APP
- 21. IOS APP • BARCODE SCANNER
- 22. IOS APPS • LOOKBOOKS
- 23. IOS APPS • EDITORIAL VIDEOS
- 24. IOS APPS • RUNWAY VIDEOS
- 25. IOS APPS • REVIEWS
- 26. IOS APPS • FIND IN STORE
- 27. IOS APPS • INTERNATIONAL
- 28. IOS APPS • GIFTLIST
- 29. I P A D S I T E
- 30. IPAD SITE • DEV ADAPTATION
- 31. IPAD SITE • EDITORIAL / HOTSPOTS
- 32. IPAD SITE • WAITLIST
- 33. IPAD SITE • FIND IN STORE
- 34. S T O R E A S S O C I A T E S I O S A P P S
- 35. S T O R E W I F I
- 36. B A C K E N D C H A N N E L S WHERE WE ARE TODAY STORE FULFILLMENT MY SALES FIND IT t MOBILE CLIENTELING CCA MOBILE POS
- 37. B A C K E N D C H A N N E L S WHERE WE ARE TODAY STORE FULFILLMENT MY SALES FIND IT t MOBILE CLIENTELING CCA MOBILE POS
- 38. B A C K E N D C H A N N E L S WHERE WE ARE TODAY STORE FULFILLMENT MY SALES FIND IT MOBILE CLIENTELING CCA MOBILE POS
- 39. B A C K E N D C H A N N E L S WHERE WE ARE TODAY STORE FULFILLMENT MY SALES FIND IT MOBILE CLIENTELING CCA MOBILE POS
- 40. B A C K E N D C H A N N E L S WHERE WE ARE TODAY STORE FULFILLMENT MY SALES FIND IT MOBILE CLIENTELING CCA MOBILE POS
- 41. S T O R E F U L F I L L M E N T
- 46. M Y S A L E S
- 47. ASSOCIATE SALES
- 50. Mobile POS • Roger to send bullets and screen shots M O B I L E P O S
- 51. MOBILE POS
- 52. MOBILE POS
- 53. MOBILE POS
- 54. M O B I L E C L I E N T E L I N G
- 55. C A M E R A ALLOWS ASSOCIATES TO PHOTOGRAPH MERCHANDISE AND SHARE WITH CLIENTS IPADS ON THE SELLING FLOOR
- 56. M A P S ALLOWS ASSOCIATES TO GIVE CLIENTS DIRECTIONS IPADS ON THE SELLING FLOOR
- 57. P H O T O S ALLOWS ASSOCIATES TO EMAIL CLIENTS PHOTOGRAPHS IPADS ON THE SELLING FLOOR
- 58. E - B O O K S DOCUMENTS / PDFS IN LIBRARY IPADS ON THE SELLING FLOOR
- 59. SAKS STORE WEBSITE CCAMBASSADOR SAKS POV STYLE.COM IPADS ON THE SELLING FLOOR • LINKS & APPS
- 60. SAKS FACEBOOK SAKS TWITTER GOOGLE TRANSLATOR IPADS ON THE SELLING FLOOR • LINKS & APPS
- 69. Driving Engagement • How are we engaging users in the mobile channel D R I V I N G E N G A G E M E N T
- 70. MOBILE FRIENDLY EMAIL TEMPLATES
- 71. PUSH NOTIFICATIONS • SMS ALERTS
- 72. PASSBOOOK
- 73. iOS Updates • Deliver new features • Content Updates O I • Keep things fresh A U P D S T E S DELIVER NEW FEATURES CONTENT UPDATES KEEPS THINGS FRESH
- 74. Takeaways • T A K E A W A Y Jordan and Roger to supply content EMBRACE TECHNOLOGY CHANGE STORE CULTURE ALLOW 24/7 ACCESS IDENTIFY GROWTH OPPURTUNITIES TEST AND REFINE S
- 75. T H A N K Y O U