2. INTRODUCTION
•Titan Industries was established in 1984 as a joint venture
between the Tata Group and Tamil Nadu Industrial
Development Corporation (TIDCO).
•Founder of titan is XERXES DESAI.
•The CEO of titan is BHASKAR BHATT.
•The company set up its corporate office in Bengaluru
(Karnataka) and its watch manufacturing facility in Hosur
(Tamil Nadu).

3. •Titan is the largest watch company in India and the fifth
largest in the world.
•Titan manufactures over 100 million watches across 30
countries and cumulative.
•The company has manufactured more than a 100million
watches till date; and has a customer base of over
80 million.
•Titan is one of India's leading watch brands that brought
about a paradigm shift in the Indian watch market , offering
quartz technology with international styling.

4. CORE
PRODUCTS
TITAN EYE+:EYE WEAR TANISHQ:JEWELLERY
PRECISION ENGINEERING
TITAN: WATCHES
DIVISION

8. MARKETING STRATEGY
•Segmentation done on the bases of:
Lifestyle.
Socio-Economic Group.
Personality.
• Introduced various Sub Brands.
• Brand Extension.
• Innovation.

9. SUB BRANDS ACCORDING TO
SEGMENTATION
• Fastrack Youth(22-30yrs)
• Dash Children
• Titan Steel Trendy urban
youth(25 to 35yrs)
• Raga Working Women
• Nebula Upper Class
• Sonata Semi Urban and
Rural class

10. PRODUCTION TARGET OF TITAN

11. PRODUCT
• Titan
• Fastrack
• Sonata
• Xylys
• Titan Edge
• Titan Raga
• Nebula

12. ADVERTISING & PROMOTION
sonata
• Jingle tune(Integral Part of BrandsFastrack
Dash identity)
• Celebrated milestone of 50 million watches by
humming tune competition
• Oversees Advertising by addressing social
Edge
steel
issues and Portraying personalities like Mother
Raga
Teresa,Mahatma Gandhi, Einstein
• Titan Signet Programme
Nebula
Xylys

13. PLACE
 Direct Dealers
 Time Zone & Non-traditional Outlets
PRICE
Mass (Rs.350-600)
Popular (Rs.600-900)
Premium (Rs.900-1500)
Super-premium (Rs.1500-8000)
Connoisseur segments (above Rs.8000 to Rs.150000)

14. PROMOTION
 Aamir Khan as brand ambassador
 Mahendra Singh Dhoni for Sonata
 Rani Mukherjee for Raga
 Festival Offers
 Creative Advertising

15. ORGANISATIONAL CHART

16. FINANCIAL STRATEGY
• Year-over-year sales growth of 57.5% during the last
quarter.
• The company has reported $795.4 million in sales
over the past 12 months.
• The company is expected to report $1 billion in
sales in the next fiscal year.

17. FINANCIAL STATEMENT
Currency in
Millions of Indian
Rupees As of: Mar 2008 Mar 2009 Mar 2010
TOTAL REVENUES 29,983.6 38,326.4 46,771.6
Cost of Goods Sold 21,512.5 28,054.0 34,680.0
GROSS PROFIT 8,471.0 10,272.4 12,091.6
OPERATING EXPENSES 5,818.5 7,765.2 8,313.4
OPERATING INCOME 2,652.5 2,507.2 3,778.2
EBT 1,176.9 868.0 1,265.2
NET INCOME 1,475.6 1,639.2
2,513.0

18. THANK
YOU