Presented by: Nishant Bindra Section D FT-IB-10-833
INTRODUCTION Titan Industries is the worlds fifth largest wrist watch manufacturer Joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation Exports watches to about 32 countries around the world Titan watches account for a 60% share of the total Indian market Titan Industries has claimed to have manufactured the worlds slimmest wrist watch - Titan Edge)
FASTRACK AND PROMOTION Titan entered into youth segment as Fastrack in 1998. Launch of fastrack was to bring stylish, trendy and affordable watches for young generation Campaign `Cool Watches from Titan„. Target age group 15-25 years Digital collection marketed as `Too Sexy for Your Wrist.
To attract more female audience communication was ―Are You on It?„. With the new launch, company comes up with new communication mix to appeal to its target audience. For brand building fastrack sponsored many college festivals. The campaign ‗How Many You Have„ was aimed to target youth nature of seeking constant change, wants more.
MY SUGGESTIONS….??? Titan has developed a new line positioned at girls between the ages of 16 and 24. The girls line may be priced within the FasTrack price band: Rs 850-Rs 1500. Titan should launch a ―different look, one that would be more feminine and colourful in comparison to the men„s line which is more instrumental, sporty and macho.
“It really doesn‟t matter where youcome from, what matters is where iswant to go” Have a nice day