It is all about advertising and its features.

1. ADVERTISINGMANAGEMENT
PRESENTED BY
VIVEK CHATURVEDI
BBA 3rd Sem

2. INTRODUCTION
According to AMA (American Marketing Association)
Advertising is any paid form of non personal presentation
and promotion of idea’s good and services by an
identified sponsor.

3. FEATURES
 Non Personal Presentation and
Promotion
Personal selling is the door to door selling in
which the marketer interact with the customer
personally.
 Idea’s Goods and Services:-
If we purchase any product by it self form
market then it is termed as goods.
Ex- Maggi, Soaps etc.
Services:-Dominos, Restaurant etc.
Idea’s:- polio & paying tax etc.

4.  Identified sponsors:-Identified sponsors are
those which promote their product.
Ex:-Tata tea
Tata is the identified sponsor of tea.
 Persuasion:-Persuasion is the process in which
the market attract the customer to buy the
product which are not required by customers.
 Paid form:-
We have to pay money for promoting our product
or services.

5. NATURE AND SCOPE OF
ADVRTISING
 Pioneering advertising:- If it is concerned with
developing primary demand i.e. with converging
information about and selling a product category rather
then a specific brand.
 Retentive advertising:-This may be useful when the
product have achieve a favourable status in the market.
i.e. when it has attain a maturity on a sales declining period.

6.  Institution advertising:-this Seles only
the name and prestige of the company
this good will advertising is used
frequently by large company with division.
It is use extensively during period of
product shortages in order to keep the name
of the company before the public.
Ex: BOI,ICICI,HMI.