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7 Ways to Make Your Business Storytelling Awesome
By Kathy Klotz-Guest, CEO, Keeping it Human
Here are seven ways to jump on that next wave and reinvigorate your organization’s storytelling for more successful marketing this year.
1. Go Deeper
The business storytelling of the future must go deeper. It needs to get vulnerable, real, and drop the perfect endings.
2. Think Bigger
Companies must not only give a crap about customers, but they must also tell transparent stories about their mission and how it affects society, not just customers’ economic situations.
3. Get Personal
Every great company story must be anchored in a human story and told through a personal human lens.
4. Know Your Best Storytellers
Marketing needs to have a hand in storytelling, but controlling the message and who tells it can destroy value for the company.
5. Start Co-Creating
Co-creating has proven an engaging way to scale story and content in a way that is human and authentic.
6. Solve a Need
All buyers are human and ask, “How does this make my life better?” Real storytelling must solve a human need for the buyer, a person.
7. Upgrade Your Endings
What users really want to know is how their personal lives will change. It’s never about your product, ever.