23 Better Alternatives To The "Just Checking In" Email

23 Email Subjects That Are Better Than "Just Checking In" Things to reference in a follow-up email besides the obvious fact that you’re checking in. If they never responded: 1. Send them a short piece of actionable advice 2. Send over a longer how-to guide and offer to follow up in person if they want 3. Point out a weakness in their business that should be fixed 4. Share an article relevant to their industry or profession 5. Respond to a social message, then follow up with more resources 6. Answer one of their questions on an online forum, then follow up with more resources 7. Reference a relevant blog post they just published 8. Send them a blog post your company has just published 9. Recommend an event in their area 10. Invite them to an upcoming webinar or educational event your company is hosting 11. Send them a link to relevant press coverage of one of your highest-profile customers 12. Call attention to something their competitor is doing well and ask how they plan to address it 13. Bring up a common challenge your buyers face and ask if they’re experiencing it 14. Send a, “Did this email get buried?” email 15. Ask if they’re still interested in achieving X goal, then provide a suggestion for how to get there 16. Send a breakup email to close the loop If any of these trigger events occur: 1.Congratulate a potential decision maker on a promotion. 2. Reach out to a decision maker after a blocker leaves the company. 3. Reach out to a new C-level executive. 4. Congratulate them on a funding round. 5. Ask whether newly created positions relevant to your product reflect new company initiatives. If you lost the deal: 1. Check how things are going a month after implementing a competitor’s product 2. Check how things are going as their contract with a competitor is winding down If you have a good reason to reach out or new value to provide, reach out. If you don’t, think of one. Spend your time crafting more helpful emails, and your prospects (and your quota!) will thank you for it. Originally published here: https://blog.hubspot.com/sales/just-checking-in-follow-up#sm.00000ndlko62b5e40zks2z5y17bw5Read less