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1. TOPIC :CREATIVTY
HUMAN RESOURCE MANAGEMENT
SUBMITTED BY
VISHNU P
MBA 2 SEMESTER
SUBMITTED TO
Dr Surendra kumar
Dept of business
management

2. What is creativity ?
• Creativity refers to the mental and cognitive ability to generate novel and
valuable ideas, concepts, solutions, or expressions. It involves the process
of thinking outside the box, combining existing knowledge and elements in
innovative ways, and generating original insights that have not been
previously thought of. Creativity is not limited to the realms of art,
literature, or design; it can also manifest in fields such as science,
technology, business, and everyday problem-solving.

3. METHODS TO IMPROVE CREATIVITY
• Practice Mindfulness and Relaxation: Engaging in mindfulness
meditation or relaxation techniques can clear your mind, reduce stress, and
create a mental space where creative ideas can emerge more easily.
• Diversify Your Experiences: Expose yourself to new and diverse
experiences, whether it's through reading different genres, exploring
different cultures, trying new activities, or meeting people from various
backgrounds.
• Engage in Creative Hobbies: Pursuing creative hobbies such as painting,
writing, music, or crafts can help keep your creative muscles active and
enhance your overall creative thinking.
• Read Widely: Exposure to a variety of books, articles, and content can
introduce you to new concepts, ideas, and ways of thinking that can fuel
your creativity.
• Challenge Assumptions: Identify the assumptions you're making about a
problem or situation, and then question them. This can open up new
avenues for exploration.

4. • Keep a Creative Journal: Maintain a journal to not down ideas, thoughts,
observations, and inspirations. Reviewing these entries can help you see
patterns and connections that you might not notice in the moment.
• Engage in Brainstorming: Set aside dedicated time for brainstorming
sessions. Write down as many ideas as possible without judgment, and later
sift through them to identify the most promising ones.
• Collaborate and Share Ideas: Interacting with others can stimulate
creative thinking by exposing you to different viewpoints. Engaging in
discussions and sharing ideas can lead to unexpected insights and novel
solutions.
• Embrace Constraints: Limitations can actually spur creativity by
requiring you to think outside the box. When faced with constraints,
explore unconventional solutions and alternative approaches.
• Take Breaks: Give your mind periodic breaks to recharge. Stepping away
from a problem or task and returning to it later can lead to fresh
perspectives and new solutions.
•

5. • Use Creative Prompts: Use random words, images, or scenarios as
prompts to stimulate your thinking. Start connecting these prompts to your
problem or creative endeavor to generate innovative ideas.
• Reverse Thinking: Instead of approaching a problem directly, try reversing
it. Think about how you could achieve the opposite outcome and then find
ways to adapt that thinking to your original goal.
• Explore Different Perspectives: Put yourself in the shoes of different
people, including fictional characters or historical figures, to see how they
might approach the problem you're trying to solve.
• Seek Feedback: Share your ideas with others and seek constructive
feedback. This can help you refine your ideas and uncover potential areas
for improvement.

6. IMPORTANCE OF CREATIVITY IN ORGANISATIONS
• Innovation and Problem Solving: Creativity is at the core of innovation.
It drives the development of new products, services, processes, and
solutions. Creative thinking helps organizations address challenges and find
novel ways to overcome obstacles, leading to better problem-solving
outcomes.
• Competitive Advantage: In today's fast-paced and ever-changing business
landscape, organizations that can consistently innovate and offer unique
value have a distinct competitive advantage. Creative companies can
introduce new offerings that stand out in the market and attract customers.
• Adaptation to Change: Creativity fosters adaptability. When organizations
face shifts in industry trends, technological advancements, or unexpected
disruptions, creative thinking enables them to pivot and adjust their
strategies more effectively.

7. • Effective Communication: Creative individuals tend to think in
unconventional ways, which can lead to innovative communication
strategies. This can help organizations convey their messages more
effectively and engage with their target audiences in meaningful ways.
• Employee Retention and Attraction: Organizations that foster a creative
environment tend to attract and retain top talent. Creative professionals are
drawn to workplaces that allow them to express themselves and contribute
to meaningful projects.
• Risk Management and Experimentation: Creativity encourages a
willingness to take calculated risks. Organizations that encourage
experimentation are more likely to discover new approaches that can lead
to breakthroughs and improvements.
• Long-Term Viability: Creative thinking enables organizations to envision
and plan for the future. By exploring various scenarios and considering
different possibilities, they can make strategic decisions that ensure their
long-term viability.
• Customer-Centric Approach: Creative organizations are more attuned to
the needs and preferences of their customers. They can develop products
and services that align with customer desires, leading to greater customer

8. • Employee Engagement and Satisfaction: Providing opportunities for
employees to express their creativity can lead to higher job satisfaction and
engagement. When employees feel their ideas are valued and have an
impact on the organization, they're more likely to be motivated and
committed.
• Fostering a Culture of Learning: Encouraging creativity encourages
continuous learning and growth. Employees are more likely to seek out
new knowledge, skills, and experiences when they're in an environment
that values and rewards creative thinking.
• Enhanced Problem Identification: Creative individuals often have the
ability to identify problems and opportunities that others might overlook.
This skill is essential for proactive decision-making and avoiding potential
pitfalls.
• Positive Organizational Culture: Embracing creativity can contribute to a
positive and inclusive organizational culture. It promotes open
communication, collaboration, and the sharing of diverse perspectives,
creating an environment where people feel valued and respected.

9. THANK YOU