Business OverviewDelilah PanioFounder & CEO February 2013
Feeling Her Pain TRAVEL +20 book, manage, costs, explore million WELLNESSEstimated U.S. Women Business Travelers health, fitness, mental, pamper CONNECT STYLE home, office, network, date pack, fashion, beauty, shop
Solutions?Several helpful technologies, information, products, services exist… but she is too busy to find and customize them. She needs a one-stop shop!
Introducing Stiletto Dash Vision To build a global media company and brand with multiple lines of business that deliver our mission. MissionTo help women ease the pains of business travel and be healthier and happier on the road.
Trends That Matter To UsTravel is critical for business growth – $1 invested in business travel drives $12.50 in revenue and $3.80 in profits – Meeting technologies cannot replace impact of in-person meetingsTravel budgets squeezed increasing travel painsGlobalization continues to drive business travelWomen hold majority of purchasing powerMore women traveling for work in U.S. and internationallyNumber of women using technology and internet growing exponentially; comfortable seeking, shopping and sharing onlineOnline platforms targeted at women on the rise and getting funded
Who Else Is Doing This?Sites with similar models targeting women or travelers
Who Else Is Doing This?Currently no similar media companyor brand targeting women business travelers
The Business Model Stiletto Dash Inc. Helping women business travelers get happy and healthy on the road. BUILD A GLOBAL BRANDWebsite Travel Club App Products 2013 2013 2014 2015 Value = Save Time, Save Money, Get Access, Stay Healthy, Stay Connected 8
The Stiletto Dash Platform Content Community + Dash Tools E-Commerce Original + partnered + Social Network Integrate/Partner with Store for curated travelcurated + user generated existing tech related products Profiles (FB sign in + add content applications likes, dislikes, etc)Weekly newsletter with Engage users to Create proprietary tools latest articles share/recommend My Stiletto Dashboard Customized overview of content and tools based on profile preferences ACCESS: Web (internet + mobile) Tablet App
Building a BrandBranding– “Stiletto Dash” is descriptive of SDashers and implies power and boldness– Create lifestyle brand like Starbucks, LuluLemon– Brand Attributes: Functional but fashionable; sophisticated, smart, helpful
Getting to Our CustomersCustomer Acquisition Strategy:– Social media campaign– Partner with womens groups (e.g. 85 Broads 30,000 women)– Contribute to other sites; Partners/Contributors share with their network– PR (online and print)– Subscriber contests (free shoes!)– Search Engine Optimization + Online Ads (Facebook, Google)– Book: SDash Survival Guide– Speaking engagements– Hosted/Sponsored events
Revenue Model Business Line Potential Revenue StreamOnline Magazine Integrated Sponsorship Data Monetization Affiliate Programs E-Commerce App Integrated Sponsorship In App Purchases Advertising Travel Club Membership Fees Data Monetization Product Line Product Sales Licensing Fees
Phase I: Launch stilettodash.com Timeline LaunchFebruary 2013 Website (Magazine) and Weekly Newsletter Q1 Close Seed Capital Round Q4 2013 Dashboard Q4 SDash Club 15
Delilah Panio, Founder & CEO firstname.lastname@example.org 310-990-9032 Confidential Disclaimer: This presentation was prepared by management for information purposes only and should not be construed as anoffer to buy or sell securities. This document makes no representation as to the accuracy of the information contained, some of which has been obtained by third parties, some of which has been generated by management, and all of which should beindependently verified by the investor. We make no representation or give any assurances as to the accuracy or achievability of the information contained herein.