https://www.viralsweep.com/blog/how-to-run-a-facebook-giveaway/ Facebook is a great place for brands to concentrate their marketing efforts. The massive active user base allows brands to connect with a wide and diverse audience. Among all the promotional strategies you can use on the platform, giveaways are one of the most effective options available to you. Run a Facebook giveaway and achieve your marketing goals with the help of this simple guide.

1. Run a
Facebook
How to
Giveaway

2. Determine the giveaway prize
Some examples of giveaway prizes are:
Gift cards can incentivize participants who are looking for
something more general or flexibl
Physical products give participants a sense of tangibilit
Cash is always an appealing optio
Memberships/subscriptions can provide ongoing valu
Discounts create loyalty toward your bran
Trips reward participants with a luxurious experience.
How To Decide On A Great Prize For
A Successful Giveaway

3. Set the giveaway rules
Having clear and concise giveaway rules is important for any type of contest to
ensure that all participants understand the requirements and expectations.
Use simple words and sentences instead of complicated jargon and legal terms
Clearly define the start and end dates of the giveaway and explain how the giveaway winners
will be selected.
Specify how many prizes will be awarded and whether participation is limited to certain
geographical areas or countries
Explain how long it will take to award the prizes after the giveaway ends and how participants
will be notified if they win
Describe eligibility requirements and restrictions, such as age limits
Specify the steps that must be taken to enter the giveaway

4. Choose the right Facebook page
If you use a personal profile, it will be easier for people to
comment on posts and contact you directly with questions or
feedback. However, this means that you won’t have access to
certain features such as analytics or advertising capabilities.
On the other hand, when you use a business page, you’ll have
access to insights about your followers, more options for running
ads, and many more powerful tools.

5. Decideonthegiveawayduration
Ifyouwanttodrivequickengagement,ashort-termgiveaway
couldbebeneficial.Thiswillcreateurgencyamongparticipants
andhelpboostyourimmediatereach.
Alternatively,alonger-termgiveawaymightbemoresuitableif
youwanttoincreasebrandawarenessovertime.Thiswillgive
participantsampletimetoenterandspreadthewordaboutyour
business.

6. Plan the marketing strategy
A successful marketing strategy should include using
multiple platforms, collaborating with other businesses,
and utilizing email marketing:
Identify your target audience.
Develop engaging content that resonates with your target
audience
Share the content across all channels, including social media
and email.

7. Launchthegiveaway
Severalthingsyoucandoonceyoulaunchyour
giveawaytoincreaseyouroddsofsuccessare:
Makethegiveawaypostengagin
Encouragesharingandtaggin
UtilizefacebookLiv
Offermultipleentrymethod
Useinfluencermarketing

8. Promoteyourgiveaway
Sharethegiveawayonmultipleplatform
UseFacebookad
Collaboratewithotherbusinesse
Utilizeemailmarketing

9. Monitor and respond to comments
Acknowledge all comments promptly and reply in
an appropriate manner
Avoid making assumptions about the
commenters’ intentions
Maintain a respectful tone when replying
Never make assumptions about why someone
might be asking a certain question.

10. Keeptrack of entries

11. Choose the winner fairly
Generate the winners in a transparent random drawing
How To Decide On A Great Prize For
A Successful Giveaway

12. Announcethewinner
Afterselectingthewinner,announcingthempromptlyiskey.Youshouldstrivetopublicizethe
resultwithin24hoursafterthedrawtakesplacesoeveryoneinvolvedknowswhowon.
Doingthishelpsmaintaintrustbetweenyouandyourfollowerswhileprovidingasenseof
closureandassurancethattheirparticipationwasworthwhile
Prominentlydisplayingthenameandphotoofthewinneronyourpagecanhelpbuild
excitementandencouragemorepeopletoenterfuturegiveaways
Forfairnessandtransparency,it’simportanttouseathird-partyplatformlikeViralSweepto
selectthewinnerfromamongalltheentriesrandomly.Thiswillmakesurethatnoonehasany
unfairadvantage.

13. Followupwith participants
Use email or social media to follow up with entrants after a
contest. Taking the time to reach out after the event is a great
way to maintain relationships and promote loyalty.

14. Get your 7-day free trial
Run a Facebook giveaway campaign with ViralSweep
ViralSweep is a viral marketing platform that helps
you grow your email & SMS list, increase
engagement, and generate sales via giveaways,
contests, and sweepstakes.