1. Marketing tips
LEARN HOW TO DO for small
business
MARKETING BETTER! owners in
Cambodia
(PART 1)
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2. Is your business looking
for more customers?
Need to do some
MARKETING?
Follow Chenda’s story, and you can learn
how to do marketing, too!
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4. STAR PHONES BACKGROUND
ƒ Star Phone of fers:
ƒ New and used cell phones
ƒ Cell phone repair
ƒ SIM cards
ƒ Cell phone accessories
ƒ Customers must go to Star Phones shop near Olympic Market
to purchase or repair their phones.
ƒ Chenda has been running this shop for 1 year already.
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5. Last year business was good...
...But this year, Chenda
needs help.
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6. THIS YEAR, CHENDA SEES THAT...
ƒ N ot many new customers
are coming to her shop.
ƒ Some of her o ld customers
are going across the street
to the new phone shop,
instead of to Star Phones.
ƒ She is s elling similar
products and services as
the other phone shops, with
The new shop across the street
similar price and quality.
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7. Chenda has to do something quick!
Without customers, she cannot have a business!
So, Chenda seeks the advice of a business mentor to teach her
how to find and keep customers.
H ere is what her business mentor teaches her...
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8. Chenda wants to attract more customers, so she needs
to u se new ways to get more people to know about her.
Chenda needs to start “m arketing!”
m
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9. M ARKETING
IS WHAT A
BUSINESS
DOES TO
CONNECT
WITH THE
PEOPLE
WHO WANT
TO BUY
WHAT IT IS
SELLING.
10. HOW CHENDA CAN START MARKETING:
1. Identify “target customers”
2. Understand target customers’ needs
3. Create and implement marketing strategy
To do this, her mentor will need to explain
the S-T-P marketing methodology.
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