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The missing link sports broadcasting summit may 2010 ian gardiner


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The missing link sports broadcasting summit may 2010 ian gardiner

  1. 1. The Missing Link “Integrating the relationship between TV and the Internet” Ian Gardiner CEO Viocorp 3 May 2010
  2. 2. What is online video? <ul><li>“ video clips have become very popular online” </li></ul><ul><li>- Wikipedia </li></ul>Three billion videos are watched online every day
  3. 3. Why is this important? <ul><li>The average US home will consume over 1 terabyte </li></ul><ul><li>of digital content per month.... by 2012 </li></ul>
  4. 4. Why is this important? 90% of all consumer internet traffic will be video by 2013
  5. 5. There’s a revolution going on <ul><li>The broadcast industry’s business model is challenged... </li></ul>Source – Kantar Media
  6. 6. Video value chain
  7. 7. The industry now
  8. 8. No broadcast - zero cost - zero revenue - nobody sees “ Traditional” broadcast - up to $200k - needs time slot on FTA/pay-TV Cost <ul><li>Niche broadcast </li></ul><ul><li>- low-cost, high quality production </li></ul><ul><li>internet technology - streaming and </li></ul><ul><li>user interface </li></ul><ul><li>- monetisation </li></ul>The missing link
  9. 9.
  10. 10. <ul><li>World Masters Track Cycling Championships – 6 day event </li></ul><ul><li>4 camera production </li></ul><ul><li>Live broadcast </li></ul><ul><li>Multiple revenue sources: </li></ul><ul><ul><li>Fixed fee </li></ul></ul><ul><ul><li>Pay-per download </li></ul></ul><ul><ul><li>Sponsorship </li></ul></ul>
  11. 11. March madness <ul><li>11.7 million hours of live streaming </li></ul><ul><li>8.3 million unique users of on-demand video player </li></ul><ul><li>600 thousand live viewers of the final </li></ul>
  12. 12. YouTube – Indian Premier League 51 million views from 200 countries
  13. 13. Video source 1 internet Encoder 1 Decoder 1 Video source 2 Encoder 2 Video source 3 Encoder 3 etc Decoder 2 Decoder 3 REMOTE VENUE VIOCORP HQ USERS Live encoders internet TV Mobile Web High quality video signal
  14. 14. Uses <ul><li>Monetise events which currently have no air time </li></ul><ul><li>In stadium – on the big screen </li></ul><ul><li>Fan TV </li></ul><ul><li>Co-consumption – big game on TV, audio call on mobile </li></ul><ul><li>Advertiser-supported live </li></ul><ul><li>User generated live outside broadcasts </li></ul>
  15. 15. Question time <ul><ul><li>Ian Gardiner </li></ul></ul><ul><ul><li>e: [email_address] </li></ul></ul><ul><ul><li>m: +61 412 999 705 </li></ul></ul><ul><ul><li>t: rabbieburns </li></ul></ul>