Campaign for an online booking portal

1. Demand Generation Campaign.
OUTDOOR

2. THE TASK
To come up with persuasive outdoor communication strategy, idea of
execution and artwork to generate more visits on the website. The
communication should convey features, services and benefits of
HotelsCombined in a simple and powerful manner and should contribute
towards strong brand building.

3. Picking 3 major consumer benefits of HotelsComined like
1) Easy functioning ,
2) Plethora of choices and
3) Peace of mind,
we have come up with 3 visual based campaign ideas, each one of them
can be adapted to various outdoor and online platforms.

4. EASY FUNCTIONING
The website gives great freedom to each single consumer. The list of
hotels is vast and features are in detail, the navigation is easy and
smooth. In this creative thought, we gives a picture of the liberty a
consumer enjoys from the moment he starts browsing till he finishes his
travel. Because, with HotelsCombined, he is able experience whatever he
has desired and wished to make his stay comfortable.
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5. Absolute Freedom.
Free from the
hazzles of finding the
right hotel, around
the world. Log on to:

6. PLETHORA OF CHOICES
HotelsCombined offers hundreds if not thousands of choices for a
comfortable or luxurious stay in all prominent cities in the world. The
rooms come with different features and price tags to fit any customer’s
requirement. This is simple creative idea wherein personnel of different
hotels are shown waiting a customer to welcome. A bit feature-oriented
yet smart enough to catch the attention of a prospect.
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7. Be spoilt for Choice. Log on to
Compare,
Select
Book & Save,
it’s simple.

8. PEACE OF MIND
With half-baked information provided by various sources, it’s always a
mental tug of war every customer undergoes before choosing his hotel.
But with HotelsCombined, there is no question of ambiguity. In this
artwork, we depict the mental war in a funny and catchy way. And
declare no wars anymore as the website gives solutions for complete
peace of mind.
3

9. The war is over.
No more confusion
in choosing the best
and right hotel, around
the world. Log on to:

10. EXECUTION SAMPLES

14. The war is over.
No more confusion
in choosing the best
and right hotel, around
the world. Log on to:

15. THANK YOU