3. The story
Tablet was founded in the year 2000 by Laurent Vernhes and Michael Davis.
Tablet’s purpose is to put the ease, the romance, the glamour back in travel,
from inspiration to confirmation.
How it works
Hotels are anonymously visited and evaluated by a team of experts, and they
are only keep on the site if they are making the guests happy.
Only real Tablet guests are allowed to submit reviews.
4. Digital IQ
Concerning the digital IQ we can divided it in two points:
The first point is social medias:
Tablet hotel use several social network to communicate with their customers
such as Google+, Facebook and Twitter. These social medias are a good ways
for the customers to give their opinions, they can write some comments
about the different hotels offered by the company.
5. The second point is the website, the main support used to find information,
such as news, the best place chosen…
The customer can also find the online magazine offered on the website.
The weekly magazine is a support where customer can get information, it
communicate the news of the company, it gives a description about the new
places (country, hotels…) and the trends of travel.
6. INFLUENCE ON CUSTOMER DECISIONS JOURNEY
The website offers a top 10 destinations in
several categories, for example: hotels for
couples, for the fitness fanatic hotels, hotels
for local culture ...
This needle travelers directly to their
expectations and travel criteria.
7. INFLUENCE ON CUSTOMER DECISIONS JOURNEY
The travel guide section also helps clients in their journey.
Cities are presented with their interests
And suggested activities are provided by users, which gives a confidence to
the customer.
