The document presents a retail demand generation campaign for GM vehicles. It includes several creative concepts that highlight how GM vehicles combine cutting-edge technology with a century of tradition and heritage. One concept shows models coming out of decades-old barrels to represent how each vehicle is enriched by both tradition and technology. Another concept juxtaposes a 1920s model with a futuristic car to emphasize that GM's legacy propels its technology. The concepts aim to promote GM vehicles as trusting, combining tradition and technology.

1. Retail Demand Generation Campaign

2. “Cutting-edge technology backed by a
century old tradition”.
The Big Thought 1
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3. It’s a century old legacy that every
GM vehicle boasts. This creative
thought tries to bring that rich
tradition and heritage, which
many of the vehicles on Indian
roads doesn’t have, in to the fore.
The communication pronounces
the mature technology every
customer enjoys has the backing
of a rich heritage they can always
trust upon and be proud of every
moment.
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4. Wine cellars.
A sign of purity
through maturity.
The artwork
shows various
models coming
out of decades
old barrels. This
reveals how far
each single
product loaded
with traditional as
well as
technological
enrichment.
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Technology. Matured for over a 100 years.

5. Every single thing
about your car is
‘latest’, your
locking system,
music player,
accessories…
fine.. But when it
comes to the
technology that
drives your
vehicle which one
you go for? An
expertise that
converted the way
people travel for a
100 years or
something
emerged
yesterday?
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Trusted for over a 100 years.

6. The visual speaks
for itself. BEAT
represents the
futuristic
technology and
styling.
Embedding of a
1920 model to its
rear shows the
strong traditional
back-up. And the
line emphasizes
that it’s the legacy
that propels the
manufactuer.
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Trust, tradition & technology

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Print ad adaptation of the concept

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11. “Designed to meet the fancies of
generation-today, tomorrow”.
The Big Thought 2
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12. Every moment along its history
Chevrolet ignited the fancies of
the younger generation of the
particular era. And it continues to
do so.
The designing and styling of
Chevrolet cars are owner’s pride
and every single spectator’s envy
even today. This creative thought
depicts the style values of Chevy
in deep hues.
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16. Awaiting your feedback.