1. CAUGHT! PRESENTED BY: Suresh Bajad-02 Manisha Malik-23 Sapana Maheria-20 Kalpesh Singh-42 Pankaj Tanwar-50

2. ROAD MAP FOR A NEW PRODUCT LAUNCH

4. IDEA SCREENING New Product Success Factors Relative Importance (A) Fit Between Product & Company Capabilities (B) A*B Company Strategies and Objectives 0.20 0.8 0.16 Marketing skills & experience 0.20 0.9 0.18 Financial resources 0.15 0.9 0.135 Channel of distribution 0.15 0.7 0.105 Production capabilities 0.10 0.9 0.09 R&D 0.15 0.9 0.135 Purchasing & Supplies 0.05 0.7 0.035 Total 1.00 0.84 Rating Scale:- 0-0.4 -> Poor 0.5-0.75 -> Fair 0.76-1-> Good

9. MARKET ATTRACTIVENESS

10. DIFFERENTIAL ADVANTAGE

11. PERCEPTION MAPS