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INTERNSHIP REPORT ON
SALES PROMOTION
INTERNSHIP BY
GEDELA VASUDEV
MBA BASE
0171MBA098
DOON BUSINESS SCHOOL
UNDER GUIDANCE OF
PROF.MANISHA VERMA
INDUSTRY PROFILE
 Technology awareness grows along the increasing
population with smart portable devices. This poses
automated system vendors with the opportunity to provide
advanced control of home equipment to its users.
 Home automation in is rapidly growing and is used in
a variety of applications across residential, commercial
and hospitality segments.
 Home Automation in India is generating huge prospect not
only for automation companies in India, but also for
multinational companies
 Home Automation in India is creating big opportunities
and is expected to cross the figure of INR 30,000 Crore by
2022.
COMPANY PROFILE
 Zockethub Private Limited is an unlisted private
company incorporated on 10 January, 2018. The
registered office of the company is at plot No 51,
pandurangapuram layout, Vishakhapatnam, Andhra
Pradesh and the branches are in Srikakulam (AP),
Hyderabad(TG)
 Zockethub is is a next-generation home automation
provider with consulting and implementation services. It
lets you control, monitor and secure your home with your
smartphone.
 Zockethub Products are IOT based Home Automation
Modules, Surveillance and Security systems
VISION AND MISSION
Vision : The primary vision of founders is to provide
high quality, reliable and affordable solution to
control or monitor the electrical appliances remotely
with minimal human effort in the Indian market.
Mission : Our mission is not only to equip you with
best in class technology but also to support and
promote your standard of living and comfort to new
heights and deliver effective solutions and faster
returns on your investments.
Duties and Responsibilities of Intern
 Promotion of Products in INDIAMART, JUSTDIAL,
SULEKHA BUSINESS
 Answering Phones, filing, sorting mail and Keeping
the Company Bills and Documents Organized
 Assist management in making the design of website
(coding) and Engineering Projects
 Meeting the clients in person and giving Demo on
Automation Products as well as Estimation
 Supervising the installation works
 Providing Feedback on Leads
Executive summary of sales Promotion
 Cold calling to customers (Data collected at Builders
Association meet held at RK Beach, Visakhapatnam)
 Collecting Data from other competitors about their
product pricings and specifications – Making a
report of it
 Visiting Competitiors showrooms to experience their
products and quality
 Worked under web designer – Designing of company
website
 Meeting customers for direct marketing , viewing the
site and giving an Estimate for their Requirement
 Meeting the Builders – giving expo about the home
automation products and explaining about the
Security and surveillance systems
 Promoting the Products through various social
media
 Promotion of Products in online shopping sites like
INDIAMART – updating products pricings and
specifications
 Purchasing Buyleads from SULEKHA BUSINESS,
JUSTDIAL, INDIAMART
 Telemarketing for scheduling Appointments
 Cold calling to the Buyleads to know their requirements
and forwarding deals to the superior executives (15 daily
leads from Sulekha, 5 leads from Indiamart)
 Hiring Elecricians for Installation works
 Awareness camp - visited VSKP Police commissioner
office (Tech cell) with CEO Aditya to explain about the
surveillance and security systems to improve the security
levels in the city
Questionnaire
Q1. Are you generally interested in technological products?
a) Yes
b) It depends
c) No
Q2. Do you trust this kind of products?
a) Yes completely
b) Yes somehow
c) Not really
d) Not at all
Q3. Would you be interested in automating your home?
a) Yes
b) Maybe
c) No
Q4. If you were to install this kind of products at home, how would you prefer to do?
a) Choose, receive it at home and install it yourself
b) Get an expertise before choosing and install it yourself
c) Get an expertise before choosing and having it installed by a professional
d) Have an all included solution
Q5. Which strong points are you the most interested in?
a) Security (alarm, detection)
b) Energy saving (manage heating, lighting)
c) Medical assistance
d) Garden upkeep
e) Home automation/Domotic (manage your home remotely)
Q6. If you could change anything, what would you change about your current security/automation system?
a) Security (Surveillance and Safety door lock)
b) Home Automation (Manage your home Remotely)
c) None
Q7. Will Home Automation Technology be difficult to Understand?
a) Yes
b) Maybe
c) No
Q8. Will Home Automation Be More Costly to Use?
a) Yes completely
b) Yes somehow
c) Not really
d) Not at all
Q9. Will Home Automation Be a Major Lifestyle Adjustment?
a) Yes
b) Maybe
c) No
Q10. Will current Home automation systems be compatible with future Technology?
a) Yes
b) Maybe
c) No
Representing Products sold per month
 Analysis
90% of the respondents are of the opinion that
Surveillance cameras and digital locks , biometric
systems are sold more per month.
10% of the respondents are of the opinion that Home
Automation Products are sold more per month.
 Interpretation
Majority of the respondents is of the opinion that
Surveillance and security systems are sold more per
month because most of the people are not knowing
about automation
0
5
10
15
20
25
30
Surveillance and
Security systems
Home Automation
No. of Respondents
No. of RespondentsProducts No of
Respondents
percentage
Home Automation 3 10
Surveillance and
security systems
27 90
Total 30 100
Findings and Suggestions
Findings :
 Company adopts a variety of
promotional methods such as
paper insertion, telemarketing,
display stalls, participation in
exhibition, direct mail,
presentations and showrooms
 With Respect to home
automation, most of the home
auomation companies have
standardized products but
Products of zockethub are
customized. This can be rightly
marked as the strength of the
company
Suggestions :
 Everyone is aware of the growth
in wealth and change in lifestyle.
So, marketing campaign should
be designed to woo the customers
 Experimental Marketing can be
adopted by company wherein the
prospective consumers can be
invited to visit the showroom and
they’ll touch and feel the
products
Learning and conclusion
 Knowledge in Automation industry and surveillance
systems
 Knowledge about other industries through experienced
employees
 Consumer behaviour in Rural market
 Zockethub gives you intelligent homes and smarter living
by creating software, fabricating hardware and combing
through terabytes of data.
 Smart home improve your life - As the technology for
smart homes continues to evolve, the range of
capabilities is only going to grow.
 Sales in Automation industry are rapidly increased due
to Digitalization of India
MBA MARKETING - SALES PROMOTION - HOME AUTOMATION AND SURVEILLANCE INDUSTRY

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What’s the difference between Affiliate Marketing and Brand Partnerships?
 

MBA MARKETING - SALES PROMOTION - HOME AUTOMATION AND SURVEILLANCE INDUSTRY

  • 1. INTERNSHIP REPORT ON SALES PROMOTION INTERNSHIP BY GEDELA VASUDEV MBA BASE 0171MBA098 DOON BUSINESS SCHOOL UNDER GUIDANCE OF PROF.MANISHA VERMA
  • 2. INDUSTRY PROFILE  Technology awareness grows along the increasing population with smart portable devices. This poses automated system vendors with the opportunity to provide advanced control of home equipment to its users.  Home automation in is rapidly growing and is used in a variety of applications across residential, commercial and hospitality segments.  Home Automation in India is generating huge prospect not only for automation companies in India, but also for multinational companies  Home Automation in India is creating big opportunities and is expected to cross the figure of INR 30,000 Crore by 2022.
  • 3. COMPANY PROFILE  Zockethub Private Limited is an unlisted private company incorporated on 10 January, 2018. The registered office of the company is at plot No 51, pandurangapuram layout, Vishakhapatnam, Andhra Pradesh and the branches are in Srikakulam (AP), Hyderabad(TG)  Zockethub is is a next-generation home automation provider with consulting and implementation services. It lets you control, monitor and secure your home with your smartphone.  Zockethub Products are IOT based Home Automation Modules, Surveillance and Security systems
  • 4. VISION AND MISSION Vision : The primary vision of founders is to provide high quality, reliable and affordable solution to control or monitor the electrical appliances remotely with minimal human effort in the Indian market. Mission : Our mission is not only to equip you with best in class technology but also to support and promote your standard of living and comfort to new heights and deliver effective solutions and faster returns on your investments.
  • 5. Duties and Responsibilities of Intern  Promotion of Products in INDIAMART, JUSTDIAL, SULEKHA BUSINESS  Answering Phones, filing, sorting mail and Keeping the Company Bills and Documents Organized  Assist management in making the design of website (coding) and Engineering Projects  Meeting the clients in person and giving Demo on Automation Products as well as Estimation  Supervising the installation works  Providing Feedback on Leads
  • 6. Executive summary of sales Promotion  Cold calling to customers (Data collected at Builders Association meet held at RK Beach, Visakhapatnam)  Collecting Data from other competitors about their product pricings and specifications – Making a report of it  Visiting Competitiors showrooms to experience their products and quality  Worked under web designer – Designing of company website
  • 7.  Meeting customers for direct marketing , viewing the site and giving an Estimate for their Requirement  Meeting the Builders – giving expo about the home automation products and explaining about the Security and surveillance systems  Promoting the Products through various social media  Promotion of Products in online shopping sites like INDIAMART – updating products pricings and specifications
  • 8.  Purchasing Buyleads from SULEKHA BUSINESS, JUSTDIAL, INDIAMART  Telemarketing for scheduling Appointments  Cold calling to the Buyleads to know their requirements and forwarding deals to the superior executives (15 daily leads from Sulekha, 5 leads from Indiamart)  Hiring Elecricians for Installation works  Awareness camp - visited VSKP Police commissioner office (Tech cell) with CEO Aditya to explain about the surveillance and security systems to improve the security levels in the city
  • 9. Questionnaire Q1. Are you generally interested in technological products? a) Yes b) It depends c) No Q2. Do you trust this kind of products? a) Yes completely b) Yes somehow c) Not really d) Not at all Q3. Would you be interested in automating your home? a) Yes b) Maybe c) No Q4. If you were to install this kind of products at home, how would you prefer to do? a) Choose, receive it at home and install it yourself b) Get an expertise before choosing and install it yourself c) Get an expertise before choosing and having it installed by a professional d) Have an all included solution Q5. Which strong points are you the most interested in? a) Security (alarm, detection) b) Energy saving (manage heating, lighting) c) Medical assistance d) Garden upkeep e) Home automation/Domotic (manage your home remotely)
  • 10. Q6. If you could change anything, what would you change about your current security/automation system? a) Security (Surveillance and Safety door lock) b) Home Automation (Manage your home Remotely) c) None Q7. Will Home Automation Technology be difficult to Understand? a) Yes b) Maybe c) No Q8. Will Home Automation Be More Costly to Use? a) Yes completely b) Yes somehow c) Not really d) Not at all Q9. Will Home Automation Be a Major Lifestyle Adjustment? a) Yes b) Maybe c) No Q10. Will current Home automation systems be compatible with future Technology? a) Yes b) Maybe c) No
  • 11. Representing Products sold per month  Analysis 90% of the respondents are of the opinion that Surveillance cameras and digital locks , biometric systems are sold more per month. 10% of the respondents are of the opinion that Home Automation Products are sold more per month.  Interpretation Majority of the respondents is of the opinion that Surveillance and security systems are sold more per month because most of the people are not knowing about automation 0 5 10 15 20 25 30 Surveillance and Security systems Home Automation No. of Respondents No. of RespondentsProducts No of Respondents percentage Home Automation 3 10 Surveillance and security systems 27 90 Total 30 100
  • 12. Findings and Suggestions Findings :  Company adopts a variety of promotional methods such as paper insertion, telemarketing, display stalls, participation in exhibition, direct mail, presentations and showrooms  With Respect to home automation, most of the home auomation companies have standardized products but Products of zockethub are customized. This can be rightly marked as the strength of the company Suggestions :  Everyone is aware of the growth in wealth and change in lifestyle. So, marketing campaign should be designed to woo the customers  Experimental Marketing can be adopted by company wherein the prospective consumers can be invited to visit the showroom and they’ll touch and feel the products
  • 13. Learning and conclusion  Knowledge in Automation industry and surveillance systems  Knowledge about other industries through experienced employees  Consumer behaviour in Rural market  Zockethub gives you intelligent homes and smarter living by creating software, fabricating hardware and combing through terabytes of data.  Smart home improve your life - As the technology for smart homes continues to evolve, the range of capabilities is only going to grow.  Sales in Automation industry are rapidly increased due to Digitalization of India