The document discusses promotional strategies for Allen Solly's "Finally It's Friday" casual wear collection. It proposes collaborating with corporate companies, pre-Friday launches, online promotions through social media and contests, telecommunication promotions, print media promotions, and launching new product lines like accessories, fragrances, watches, and dress code combos to make Friday dressing more fun and affordable. The overall goal is to position Allen Solly as an aspirational brand that helps people look forward to Fridays and rejuvenate their week.

1. F
R
I
D
A
Y
S
Are
Now
So
Much
Fun
With
Allen
Solly
Team INIVICTUS- Course MBA
Tushar Arora tushar.arora@greatlakes.edu.in 9176633879
Sushant Midha sushant.midha@greatlakes.edu.in 9176610426
Vikram Choudhary vikram.choudhary@greatlakes.edu.in 9381766572
Great Lakes Institute of Management, Chennai

2. F
Theme INTRODUCTION R
I
Waiting for something cheerful.. Anticipating something good to
D
happen.. Always gives one a high…an adrenaline rush!!
A
We have tried to build upon this element by introducing the theme
Y
“Finally Its Friday !” S
We have tried to showcase Allen Solly Friday casual wear as not just
an attire, but as something which people would expectantly look Are
forward to induce that “fun” element. Now
Through this theme we want to create Allen Solly an Aspirational So
brand, not in monetary sense but as a brand to rejuvenate and Much
invigorate one’s life. Fun
With
So get away from the monotony of life…with Allen Solly Friday casuals… Allen
because… “Finally Its Friday !” Solly

3. F
Corporate Collaboration Program R
 Collaborate with various corporate houses and sponsor corporate events. I
 Discount coupons of ‘Finally it’s Friday’ Allen Solly dressing will be given to D
foster sales. A
 Open outlets in campus of companies like Infosys, TCS etc. Y
 Give exclusive membership cards to the employees of collaborated S
organizations.
Are
Pre-Friday Launches Now
So
 Introduce new designs of ‘Finally it’s Friday” collection Much
on Thursdays to initiate the Friday buzz. Fun
 Special discounts on Thursdays to promote ‘Finally it’s With
Friday’ dressing. Allen
 Launch new ‘Finally it’s Friday’ collection especially Solly
through fashion shows held in corporate houses. The
models in these fashion shows could be the companies’
executives itself to bring in the sense of belongingness
to the collection.

4. F
Online Promotion R
 Allen Solly fan club- Friday Freaks specially for Friday dressing lovers. I
 Use online shopping store and avail vicarious trial options to try on dresses D
online-by creating your own profile on our website. A
 Online contests on Allen Solly FB page like - upload your office photo in your Y
‘Finally it’s Friday’ attire. Best photo gets to become the profile picture of S
Allen Solly FB page for a day.
 Send email with flyers and special invites to corporate people for exclusive Are
exhibitions and product line launches. Now
 Create a buzz on online social media by encouraging people to So
discuss what should be the new Friday flavor, it would set up the Much
momentum for the upcoming Friday fever. Fun
With
Telecommunication Promotion
Allen
 Send SMS to customers to let them know new designer line launch Solly
or give special discounts and offers.
 Call exclusive customers to personally invite them for launch of
season product line and exhibitions.
 Call and wish premium customers on their birthdays and
anniversaries.

5. F
Print Media Promotion R
 Newspaper – Start contests to make a collage of your Friday office moments I
in the space provided and bring it to store to avail special discounts. Display D
these collages in your shop on a dedicated “Finally it’s Friday” customer A
board. The prize should be discount coupons to encourage more buying. Y
S
 Magazines - Feature adds and discount coupons in magazines most read by
the target audience. Are
Now
So
Lady Luck this Friday Much
Fun
With
Launch a range of accessories exclusively for ladies to Allen
give them numerous options to make Friday dressing Solly
more fun as never before

6. F
Friday dressing ‘Ab more affordable’ R
I
A small collection of low price merchandise can be launched to D
attract larger number of customers. This will give customers a A
platform to start using Allen Solly brand and aspire them to buy Y
the premium range products also. S
Are
Friday Fragrances Now
So
What mist are you wearing this Friday? Much
Launch a new range of peppy perfumes for men and women to Fun
spice up their Friday dressing. With
Allen
Friday Timewear Solly
A range of cool watches for men and women to match up
with their Friday dressing fun.

7. F
Dress Code Combos R
I
D
A
Y
S
A ready made
solution for your Are
complete Now
And the much dressing to pep
up your Fridays.
So
awaited Friday Much
is here! Its Fun
time to With
endorse your Allen
favorite Friday Solly
dressing and
feel on the top
of the world
yet again….