3. Team

4. Selection &
Onboarding
of weavers
Design
Inputs to
weavers
Quality
Check of
products
Branding Retailing
Business Model
Market Size
• Our prime channel is high growth e-commerce which is growing at a 5 year CAGR of 50% in India,
facilitated by rapid internet penetration and mobile devices growth. (TAM of $50 bn in 2020)
• Women organized apparel category ($3 bn) in India is expected to grow at 5 year CAGR of 17%.
• Women organized apparel market size in US, UK and Europe is estimated to be $100 bn, $30 bn and
$150 bn, respectively.

5. Story so far
• More than 10 regional arts covering 8 states
• Shelf space in premium retail outlet-The Lotus House on Airports
• 7000 followers on Facebook page & 1000 followers on Pinterest
User stats for past 8 weeks
– Google Analytics
Source : www.alexa.com
Media Feature

6. • Packaging
• Hand written note
Customer Experience
• Complimentary gifts
• Virtual Stylist Esha available 24x7 to help the buyer buy better.

7. • Sell 100000 products a month by December 2016
• Add 50 more specialties to the portfolio by December 2016
• Add customized services
• Indofacts.in - Create an online Video Content platform to educate people about the history and
making of the arts
• Increase offline presence through shelf space collaboration in various retail outlets
Social Aspect
• Revive the weaving industry in India
• Attract youngsters to work in this industry
Future plans