19. DEPARTMENT OF COMMERCE I BCOM AF B 2018-19
PRINCIPLES OF MARKETING UNIT I SEM: II
1. Population Growth:
The increase in population naturally increases the demand too. Increase in
population causes increasing the markets, increasing the consumers, who have
increased demand for goods, in kinds, varieties, preferences etc.
2. Increasing Households:
Joint family system has become unpopular because of many reasons. Most of the
families are sub-divided and this increases the number of families and their
demands.
Example:
Automobiles, refrigerators, electrical appliances, television sets etc.
20. DEPARTMENT OF COMMERCE I BCOM AF B 2018-19
PRINCIPLES OF MARKETING UNIT I SEM: II
3. Disposal of Income:
People have increased their income and in turn aim for more
satisfaction and more comforts. When the income continues to increase, the
purchasing power also increases.
4. Surplus Income (discretionary income)
The people have surplus income left after meeting the expenses on essential
items. This surplus amount will be spent on non-necessary products or luxury
goods.
21. DEPARTMENT OF COMMERCE I BCOM AF B 2018-19
PRINCIPLES OF MARKETING UNIT I SEM: II
5. Technological Development
Science and technology improves day by day. People always prefer to
have the latest model. A number of new products, in the place of old ones, are
being introduced into the market often.
6. Mass Communication Media
The growth of mass communication media-Newspapers, magazines,
radio, television etc. Facilitates the buyers to learn about the new products
available for sale. The buyer gets information about the new products, faster and
more effectively before the products come to the market.
22. DEPARTMENT OF COMMERCE I BCOM AF B 2018-19
PRINCIPLES OF MARKETING UNIT I SEM: II
7. Credit Purchases
Credit purchases through hire-purchase schemes and installment schemes are
common today. Credit purchase pushes sales. The customers can enjoy the
facilities and this widens the market.
8. Changing Social Behavior
The western style has tremendously affected in developing countries, including
India. The demand for electronic entertainment items and consumer products have
changed tremendously in the last 20 years.
23. DEPARTMENT OF COMMERCE I BCOM AF B 2018-19
PRINCIPLES OF MARKETING UNIT I SEM: II
9. Transport Facilities:
The fast and easier transport facilities have resulted in urban-rural interaction
regularly and also global tours are becoming very common. These have helped to
change consumer’s attitude towards marketing activities.
10. Increase Competition:
Consumers have now the option to select a suitable product or brand which could
meet their requirements.
Thus, the marketing activity of all competing products has become an important
day-to-day matter and the same cannot be ignored.
24. DEPARTMENT OF COMMERCE I BCOM AF B 2018-19
PRINCIPLES OF MARKETING UNIT I SEM: II
Benefits of the modern concepts of marketing
Understanding of the consumer
Innovation and new opportunities
Creation of prestige and image
Cordial relationship with the consumer
Elimination of dead stock
Consumer advertising and repeated sales
25. POINTS TO REMEMBER
Modern marketing concepts require to communicate with the
customers appropriately and not leave the communication with
the customers to chance.
DEPARTMENT OF COMMERCE I BCOM AF B 2018-19
PRINCIPLES OF MARKETING UNIT I SEM: II
26. DEPARTMENT OF COMMERCE I BCOM AF B 2018-19
PRINCIPLES OF MARKETING UNIT I SEM: II
MCQ
1. ________ Marketing represents word of mouth marketing
a) Telemarketing b) buzz marketing c) relationship marketing
2. ____________ is a form of direct marketing
a)Telemarketing b) buzz marketing c) relationship marketing
3. ___________ is the process of attracting , maintaining and
enhancing relationships with key people.
a)Telemarketing b) buzz marketing c) relationship marketing
27. DEPARTMENT OF COMMERCE I BCOM AF B 2018-19
PRINCIPLES OF MARKETING UNIT I SEM: II
MCQ ANSWERS
a) Buzz marketing
b) Tele marketing
b) Relationship marketing
28. DEPARTMENT OF COMMERCE I BCOM AF B 2018-19
PRINCIPLES OF MARKETING UNIT I SEM: II
NEXT CLASS……
Global Marketing……
