Showforce is an award-winning event support services company with over 25 years of experience providing experienced personnel to entertainment projects globally. They specialize in supplying skilled crews for venues, live events, film/TV, and more. Showforce prides itself on redefining industry standards through excellent service, highly trained workers, and building strong client relationships.

1. UK • UAE • QATAR

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About usWho we are and what we do
Showforce is an innovative, award winning event support-services company, specialising in providing experienced
personnel to the entertainment industry. With operational offices in the UK, UAE and Qatar, we have over 25 years’
experience in providing services for venues, film, television, theatre, live events, ceremonies and major public events.
Event, entertainment and production projects rely on experience, expertise and continuity. At Showforce, we are
committed to redefining industry standards with an unparalleled level of service, a highly skilled and committed work
force and a focus on building strong client relationships based on trust and loyalty.
We have experience and expertise working across all fields, on projects of all sizes and scope from major, high-profile
events such as the Sports Personality of the Year awards, the Olympics Games, Wimbledon, the Tour de France and
the Queen’s Golden and Diamond Jubilee celebrations to smaller corporate events requiring precision attention to
detail and a highly personal approach.
Our
Mission
Our
Vision
Our
Values
To provide a comprehensive range of
integrated event services; from safety
conscious crew, engaging event staff
and highly skilled technicians to meet
all personnel requirements.
To be world leading event facilitators,
globally recognised for excellence
and efficiency.
Discipline, respect, integrity, passion,
teamwork and quality are at the core
of everything we do.

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Event CrewA highly skilled and efficient, temporary source of labour
Whatever your crewing needs, we have the right solution:
Showforce provide a highly skilled and efficient, temporary source of labour to assist you in the delivery of your
event or production.
Our crew are adaptable, versatile and highly proficient in a comprehensive range of industry related skills enabling
them to provide a service that offers the highest levels of reliability, flexibility and customer service. Our core work-
force boasts an average length of service of five years and work on the same or similar projects regularly so that
our clients can directly benefit from their experience.
Technical crew
Plant operators
Climbers
Backline crew
Production crew
Show crew
Site crew
Stage crew
Follow spot operators
Drivers
Runners
All Showforce crew members receive our comprehensive, industry specific health and safety induction training along
with a company handbook, PPE and basic tool kit. We also support industry best-practice certifications and training.
At Showforce, we also provide our clients with Crew Chiefs, whose role is to ensure all projects meet client requirements
and exceed client expectations. Forming an extension of our management team, our Crew Chiefs are highly trained
personnel with a minimum of five years’ dedicated service.
Our Crew Chiefs have a detailed understanding of the strengths and abilities of our crew and provide clients with an
individual point of contact, arriving on-site fully briefed and ready to oversee projects from conception to completion.

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TransportWe have a fleet of vans for all your transportation needs
At Showforce, we have a fleet of vans including long wheel base Sprinters and low loading and tail lift Lutons for all
your transportation needs.
Our ‘man and van’ service has proven extremely popular with our clients. As part of our ‘man and van’ package,
an experienced driver is on hand to ensure goods are delivered and loaded both securely and on time. Once col-
lected, goods, props and event kit can be stored safely at our warehouse in London overnight or at the weekends,
ready for your next occasion.
Specialist Vehicle Installation
Showforce has a long and experienced history as vehicle movement specialists. We regularly provide high performance
drivers for vehicle launches, film shoots and commercials as well as traffic marshals.
We can also supply specialist equipment including ramps, wheel skids and our unique vehicle tilt rig.
Expert automobile installation operatives
Specialist vehicle tilt equipment and vehicle skids
Car installation ramps and display stands
High performance reveal drivers

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Production Technicians
and Personnel
An unrivalled network of international production technicians and personnel
Our highly experienced production technicians and
personnel cover the following disciplines:
Showforce has an unrivalled network of international production technicians and personnel offering venues, techni-
cal suppliers and production companies the highest level of professional standards and capabilities.
Recruited from throughout the world, our team has specialist experience across all areas of the event industry and
are considered experts in the delivery of prestigious events worldwide.
Production Managers
Stage Managers
Riggers
Sound
Audio Visual
Lighting
Electricians
Carpenters
Scaffolders
Following the success of being able to provide the most experienced and highly skilled technicians from around
the globe through our Production HR division. For certain projects they may be over qualified, in these instances
Showforce’s technical team can bridge the gap and recruit someone with the right skill sets locally and provide the
organiser with a more cost effective solution.

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Showforce offers SPA (Safety Passport Alliance) training to industry professionals from our London office’s state of the
art training facility.
The course deals in depth with the legal H&S framework, the responsibilities of employers and employees, and specific
issues for our industry such as manual handling, workplace transport, working at height, electricity, noise at work and
slips, trips and falls.
Many event venues require personnel to hold the safety passport to gain access to site. Following the one day course,
successful candidates are provided with a credit card sized passport and event specific certification valid for 5 years.
Global Partnerships
Showforce can help you source event crew throughout the world.
We believe in using local suppliers through our global partnerships for their knowledge of an area, its venues and their
ability to speak the language. We can source crew in every major city around the world.
We have relationships with the industry’s best, allowing us to supply crew of the same calibre and high standard
that our clients have come to trust from an unsurpassed network of reputable crewing companies.
SPA Safety Passport
Alliance Training
We train industry professionals

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Our staff deliver an engaging and positive brand experience.
We provide immaculately presented and dynamic staff:
Showforce provides clients with dynamic and responsible staff to enable you to deliver an engaging and positive
brand experience. Our event personnel are carefully chosen, with client input, from a network of experienced
professionals throughout the UK.
Our personnel understand that when they wear your uniform, they become a representative of your company and
responsible for your image. They pride themselves on their unrivalled standards and can-do attitude - qualities that
reflect on your business.
Models & Presenters
Translators
Event registration
Brand Ambassadors
Multi-linqual Hospitality Staff
Promotional & Field Marketing
Wherever possible, we will work with locally-based personnel to minimise costs however our aim is to always ensure
the perfect match with your brand.
Event Staff

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Why Showforce?
Our
approach
Experience Recruitment
Showforce is an award
winning, international,
event support services
company with over 25 years’
experience of providing
experienced personnel
to global projects. Our
experience spans over 50
countries and we count
some of the leading names
in entertainment as our
clients.
Delivery of
service
We follow a strict recruitment
process for all our team,
whether permanent or
freelance, to ensure we can
always provide the highest
quality event crew and
staff. Our process remains
the same, wherever we
operate, which allows us to
provide a consistent level of
skilled staff with appropriate
qualifications in the global
market.
We have highly efficient
office operation that includes
dedicated booking and
project management teams
who oversee the booking,
recruitment, training and
accreditation processes.
Our account management
team will have a detailed
understanding of your
requirements and will work
flexibly to ensure that your
needs are met.
We have developed
bespoke staff management
software that stores
comprehensive records of
all our personnel. All our
projects are managed using
this system so that we match
skills and personal attributes
with roles and location and
can ensure the right people
are on the job for you.
Crew
management
Quality
control
Commitment
to
sustainability
We are globally accredited
to the BSI standard ISO 9001
in quality management,
enabling us to provide and
maintain a high level of
quality in the provision of
our service to our customers.
We use key performance
indicators to provide clear
performance targets,
demonstrate achievement
of objectives and drive
continuous improvement
throughout the business.
Health and
Safety
We have recently been
awarded ISO14001
standard for environmental
management and are
dedicated to working
towards the ISO 20121
sustainable events
management standard
to support these goals.
We recognise the impacts
that we make on society,
the economy and the
environment, and we seek to
make a positive difference
in the places where we
operate by our commitment
to being leaders in our field.
Our crew manager
is responsible for the
implementation and
monitoring of crew standards
and presentation. He is also
responsible for overseeing
the recruitment and
induction process – carrying
out regular site audits
and inspections to ensure
compliance and company
policy.
We have an uncompromising
attitude towards health and
safety.
We continually develop and
improve our safe working
practices and monitor
our health and safety
performance against targets
and objectives to drive
continuous improvement.
The very nature of our business means people are at the heart of our organisation
and are our most valuable resource.

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This was a massive task that was taken on by the Showforce team
and my colleagues could not speak any higher of the crew on
site. The job was extended multiple times and everything from
the office to the crew on site was done with efficiency and
speed. Cannot recommend your team enough.
Mike Dilks - Aggreko
Testimonials
I have used Showforce for all the Michael McIntyre theatre
based TV shows produced by Hungry Bear Media, both at the
London Coliseum and now at the Theatre Royal Drury Lane.
With a severely restricted schedule every minute counted. We
had just 24 hours to get in everything overnight, then have
a full rehearsal, record the show that evening, and then turn
everything around ready for another performance of ‘Charlie
and the Chocolate Factory’ the next day. Showforce provided a
consistently excellent service with highly proficient crews, and we
will definitely be coming back for our next series in the summer.
Adrian Pegg - Line Producer - Hungry Bear Media
Imagination has been utilising the services of Showforce ever
since their inception 25 years ago, they have consistently
provided us with highly experienced and qualified crew. The
work we have asked of the crew is always so varied, from
Motorshows to working at our offices at Store Street – their teams
have always arrived on-site with the right attitude to get the best
possible results.
Being there from the very beginning, it’s been great to see the
progress of Showforce over the years, they are friends as well as
colleagues – which is a testament to the great work they do.
Trevor Oliver - Production Director - Imagination
Showforce has been my crewing company of choice for a
number of years now. I’ve come to rely on the experience, skill
sets and hard work demonstrated by their crew, it is exactly
what I need to successfully deliver events and shows. It is also
equally matched by the professionalism and organisational skills
of their operations team who have a great understanding of my
requirements.
Jaie Genadt - Technical Director - My Beautiful City

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Testimonials
Showforce have been the crew I have relied on for years. They
have dug me out of holes (sometimes literally) and made GPJ’s
delivery on site possible.
Whether it was impossibly tight load ins to livery halls for
Imagination, building hospitality structures on the roof of
Westfield shopping centre or taking local crews in hand in Milan,
Singapore or Berlin to get the job done Showforce have been
there and always exceeded expectations.
Showforce should produce a wedding album of Production
Managers weddings they have worked on – for my own I had 3
vans, 12 crew and Mic Murphy as chief to get everything ready
for my big day – you never forget that kind of help.
Mark Bannister – Technical Director - George P Johnson
As an industry we are very quick to criticise others, while often
not recognising the times when we notice colleagues (from
other suppliers) working beyond the level that would normally be
expected. This week is one of those cases. The incredible effort
made by your team has been truly inspiring. They have done
exceptional work in very difficult conditions. Your managers
attention to health and safety management on site has also
been outstanding. Briefings, Tool Box Talks, Planning, Welfare and
your teams overall professional look and attitude have all been
overviewed with great diligence.
The commitment from all your guys in all aspects of their work
this week has been simply incomparable.
Chris Woodford - Head of Events - A.C.T. Health & Safety
I am proud to say that Arena Seating and Showforce have had
a successful working partnership that is as strong today as it was
when I first met Ian in 1992. Showforce have always been at
the forefront of the industry with such great attention to detail
and a brilliant dedicated and hard working team from the
back office through to the crew on site. In my opinion, the true
qualities of crewing company are not just measured by how well
the crew perform on site but how the back office deal with the
inevitable problems and changes that occur in live events, how
they always manage to deal with those things and keep us ‘the
client’ happy! Something that Showforce have done for us for
many years now and long may it continue.
Terry Smith – Operations Director - Arena Seating

12. Pushing industry standards for over 25 years.
Tel South: +44(0)20 8519 5252
Tel North: +44(0)151 708 7409
Email: info@showforce.com
Web: www.showforce.com
Part of the