16. Strategy Implementation and Control Goal 1: International Expansion and Concentration in current product Action Steps CFO Finance, Accounting, IT, Operations, all senior management Outcome – established presence in Brazil, Russia, Czech Republic Control Market share % Positive cash flow within 3 yrs. Contingency May need to consider cutting back work force May need additional help (too successful) Continued support for critical functions
17. Strategy Implementation and Control Goal 2: Product Diversification through global acquisition Action steps CFO Finance, Accounting, IT, Operations, all senior management Outcome – acquisition of RSA Insurance Group Control Change in revenues from both acquired entity and ML’s core businesses Change in EBITDA Goal of avg. of 5 yr. cash ROI of 10% and 15% ROI by yr. 5 Contingency Reassess the acquired entity to ascertain why the measures were not reached and retool what is necessary
18. Strategy Implementation and Control Goal 3: Marketing strategy to increase company approval ratings Action steps Director of Marketing Marketing department, Ad/PR consultant, focus groups Outcome – increased approval ratings Control Pre-strategy and post-strategy ratings Polls, surveys, referrals Contingency Examine what, if any, business segments need to be cut/sold. What is giving company bad image.
19. Strategy Implementation and Control Goal 1: 11/1/2008 – 3/1/2012 Goal 2: 1/15/2009 – 4/1/2010 Goal 3: 9/1/2008 – 10/1/2009 What does this mean? Jan 2009-Oct 2009 Busy!!! Must make certain necessary resources are available
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