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BOBCATSSS 2012 AMSTERDAM Web Content Management within the Organizational Identity FrameworkA Study for Hacettepe Universi...
WHAT IS ORGANIZATIONAL IDENTITY ?       It is a general term that presents all       forms of organizational reflections  ...
ORGANIZATIONAL IDENTITY ELEMENTS?•   Logo•   Letterhead Paper•   Envelope Design•   Business Card Design•   Writing Pad•  ...
WEB CONTENT MANAGEMENT & ORGANIZATIONAL IDENTITYAs a reflection of organizational identity,web    content   management    ...
HACETTEPE UNIVERSITY WEB PAGE INTERFACEHacettepe Universitys web templates that weredeveloped by Information Technology un...
IN THE CONTEXT OF ORGANIZATIONAL IDENTITYWe have developed Hacettepe UniversityDepartment of Information ManagementAcademi...
HACETTEPE UNIVERSITY OF ORGANIZATIONAL IDENTITYAcademic web content management system wasdeveloped for Hacettepe Universit...
SYSTEM USER GROUPSUser groups of the system were also determined as internal and external users. Internal Users           ...
HOW CAN INTERNAL USERS INTERACT WITH THE SYSTEM•    create a new page                           •   create a new announcem...
CREATING AND EDITING PAGES•       create a new menu or        depending on the menu of a        sub-menu    •    order the...
CREATING AND EDITING ANNOUNCEMENTSAnnouncement titleAnnouncement contentAnnouncementlanguageAnnouncementstart date andfini...
UPDATING USER ACCOUNT INFORMATIONUsernameName and SurnameE-mailPassword change
HOW CAN EXTERNAL USERS INTERACT WITH THE SYSTEM
HOW CAN EXTERNAL USERS INTERACT WITH THE SYSTEM
THANKS...                      Tolga Çakmak            Hüseyin Körpeoğlu
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Web Content Management within the Organizational Identity Framework: A Study for Hacettepe University Department of Information Management Web Content Management System

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Web Content Management within the Organizational Identity Framework: A Study for Hacettepe University Department of Information Management Web Content Management System

  1. 1. BOBCATSSS 2012 AMSTERDAM Web Content Management within the Organizational Identity FrameworkA Study for Hacettepe University Department of Information Management Web Content Management System Hüseyin Körpeoğlu huseyinkorpeoglu@gmail.com Tolga Çakmak tcakmak@hacettepe.edu.tr Amsterdams Organizational Identity is a sample card
  2. 2. WHAT IS ORGANIZATIONAL IDENTITY ? It is a general term that presents all forms of organizational reflections containing organizational behavours and modellings
  3. 3. ORGANIZATIONAL IDENTITY ELEMENTS?• Logo• Letterhead Paper• Envelope Design• Business Card Design• Writing Pad• Communication Forms• Bill & Waybill• Clothing and a Code of Conduct• Vehicle and Fleet Design• Catalog, Brochure etc.• Building Exterior and Interior Design• e• t• c• Organizational Web Sites and Contents
  4. 4. WEB CONTENT MANAGEMENT & ORGANIZATIONAL IDENTITYAs a reflection of organizational identity,web content management systemspromote organizations’ products, and meetinformation needs of target audiences andemployees.It is also pointed out in the literature thatemployees have different computer skillsand behaviours for the new technologies(Nielsen, 2009).
  5. 5. HACETTEPE UNIVERSITY WEB PAGE INTERFACEHacettepe Universitys web templates that weredeveloped by Information Technology units.
  6. 6. IN THE CONTEXT OF ORGANIZATIONAL IDENTITYWe have developed Hacettepe UniversityDepartment of Information ManagementAcademic Web Content ManagementSystem.
  7. 7. HACETTEPE UNIVERSITY OF ORGANIZATIONAL IDENTITYAcademic web content management system wasdeveloped for Hacettepe University Department ofinformation management faculties and administrativestaff with the aim of providing dynamic structure interms of organizational identity.With this point of view, Hacettepe University webpage templates were used for web contentmanagement.The system that was developed according to thisstudy allows faculties and administrative staff tocreate their own web pages by using their computerliteracy skills.
  8. 8. SYSTEM USER GROUPSUser groups of the system were also determined as internal and external users. Internal Users External Users Faculties Staff Students Administrative Staff Other Academicians Researchers etc.
  9. 9. HOW CAN INTERNAL USERS INTERACT WITH THE SYSTEM• create a new page • create a new announcement• edit a page • edit an announcement• create meta-data of the page • create an advertisement to be published in a future • update your account information
  10. 10. CREATING AND EDITING PAGES• create a new menu or depending on the menu of a sub-menu • order the menu • select language • uncheck hide menu content development tools • page title • page content • page meta-data
  11. 11. CREATING AND EDITING ANNOUNCEMENTSAnnouncement titleAnnouncement contentAnnouncementlanguageAnnouncementstart date andfinish date
  12. 12. UPDATING USER ACCOUNT INFORMATIONUsernameName and SurnameE-mailPassword change
  13. 13. HOW CAN EXTERNAL USERS INTERACT WITH THE SYSTEM
  14. 14. HOW CAN EXTERNAL USERS INTERACT WITH THE SYSTEM
  15. 15. THANKS... Tolga Çakmak Hüseyin Körpeoğlu

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