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Ben marks Mackay
 This is a measure of the firm’s financial soundness
and shows how efficiently its financial resources are
being utilized to generate additional cash for future
investments. It represents the net cash available
after deducting the investments and working capital
increases from the firm’s operating cash flow.
Companies should utilize this metric when they
anticipate substantial capital expenditures in the
near future or follow-through for implemented
projects.
 This is the bottom-line contribution on a risk-
adjusted basis and helps management to make
effective, timely decisions to expand businesses that
increase the firm’s economic value and to implement
corrective actions in those that are destroying its
value. It is determined by deducting the operating
capital cost from the net income.
 This calls for the efficient management of current
assets (cash, receivables, inventory) and current
liabilities (payables, accruals) turnovers and the
enhanced management of its working capital and
cash conversion cycle. Companies must utilize this
practice when their operating performance falls
behind industry benchmarks or benchmarked
companies.
 This is a measure of the operational efficiency of a
firm. Profitability ratios also indicate inefficient areas
that require corrective actions by management; they
measure profit relationships with sales, total assets,
and net worth. Companies must set profitability ratio
goals when they need to operate more effectively
and pursue improvements in their value-chain
activities.
 Growth indices evaluate sales and market share
growth and determine the acceptable trade-off of
growth with respect to reductions in cash flows,
profit margins, and returns on investment. Growth
usually drains cash and reserve borrowing funds, and
sometimes, aggressive asset management is
required to ensure sufficient cash and limited
borrowing.
 Many functional areas and business units need to
manage the level of tax liability undertaken in
conducting business and to understand that
mitigating risk also reduces expected taxes.
Moreover, new initiatives, acquisitions, and product
development projects must be weighed against their
tax implications and net after-tax contribution to the
firm’s value. In general, performance must,
whenever possible, be measured on an after-tax
basis.
 The introduction of the balanced scorecard
emphasized financial performance as one of the key
indicators of a firm’s success and helped to link
strategic goals to performance and provide timely,
useful information to facilitate strategic and
operational control decisions. This has led to the role
of finance in the strategic planning process becoming
more relevant than ever.

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Ben marks mackay - role of finance in the strategic-planning

  • 2.  This is a measure of the firm’s financial soundness and shows how efficiently its financial resources are being utilized to generate additional cash for future investments. It represents the net cash available after deducting the investments and working capital increases from the firm’s operating cash flow. Companies should utilize this metric when they anticipate substantial capital expenditures in the near future or follow-through for implemented projects.
  • 3.  This is the bottom-line contribution on a risk- adjusted basis and helps management to make effective, timely decisions to expand businesses that increase the firm’s economic value and to implement corrective actions in those that are destroying its value. It is determined by deducting the operating capital cost from the net income.
  • 4.  This calls for the efficient management of current assets (cash, receivables, inventory) and current liabilities (payables, accruals) turnovers and the enhanced management of its working capital and cash conversion cycle. Companies must utilize this practice when their operating performance falls behind industry benchmarks or benchmarked companies.
  • 5.  This is a measure of the operational efficiency of a firm. Profitability ratios also indicate inefficient areas that require corrective actions by management; they measure profit relationships with sales, total assets, and net worth. Companies must set profitability ratio goals when they need to operate more effectively and pursue improvements in their value-chain activities.
  • 6.  Growth indices evaluate sales and market share growth and determine the acceptable trade-off of growth with respect to reductions in cash flows, profit margins, and returns on investment. Growth usually drains cash and reserve borrowing funds, and sometimes, aggressive asset management is required to ensure sufficient cash and limited borrowing.
  • 7.  Many functional areas and business units need to manage the level of tax liability undertaken in conducting business and to understand that mitigating risk also reduces expected taxes. Moreover, new initiatives, acquisitions, and product development projects must be weighed against their tax implications and net after-tax contribution to the firm’s value. In general, performance must, whenever possible, be measured on an after-tax basis.
  • 8.  The introduction of the balanced scorecard emphasized financial performance as one of the key indicators of a firm’s success and helped to link strategic goals to performance and provide timely, useful information to facilitate strategic and operational control decisions. This has led to the role of finance in the strategic planning process becoming more relevant than ever.