Programa educativo Marketing

1. MARKETING
M.M. VERÓNICA BOLAÑOS

2. THE STUDENT WILL STABLISH THE ELEMENTS OF
THE MARKETING MIX, USING SEGMENTATION
ELEMENTS TO POSITION THE COMPANY IN THE
MARKTE
OBJECTIVE

3. 1. INTRODUCTION TO MARKETIG
2. THE MARKET
3. MARKETING MIX
UNITS

4. INTRODUCTION TO MARKETING
▸ The importance of marketing
▸ Marketing evolution
▸ Marketing functions
▸ Marketing process
▸ Types of marketing

5. THE MARKET
▸ Types of markets
▸ Marketing segmentation
▸ Market positioning

6. MARKETING MIX
▸ Marketing mix
▸ Product
▸ Price
▸ Place
▸ Promotion

7. KNOW HOW TO DO 40%
KNOWLEDGE 30%
TO BE 30%
EVALUATION

8. RULES IN CLASS
LET’S TALK ABOUT THIS…