2. Stone Cosmetics Ltd
• Born from a passion to create beauty
•Commited to researching, developing and utilizing
the latest technology
•First class ingredients, superior quality, innovative
products
• Designed for the style-conscious woman
•STONE COSMETICS is a combination of French
quality, Italian style and Polish prices.
http://www.stonecosmetics.eu/
3. Gerar Cosmetics imp/exp Ltd
• Exclusive distributor Stone Cosmetics
• Import/export –distribution company
• Development of distribution strategies in function of
specific market needs.
• Import of European high quality products
• Export of Brazilian high quality products worldwide
• Dedicated to the delivery of positive results !
http://www.gerarcosmeticos.com.br
4. Facility Logistics Int. Ltda
FACILITY covers all shipment procedures, from
operational planning up to final delivery, including
collection, warehousing, customs
clearance, documentation, actual shipment and final
delivery at destination.
Cargo location and status can be accessed at any point
in the transportation.
http://www.facilitylog.com.br
5. Product: Make Up Lines of European Quality
Eye shadow
Blush
Powder
16. Brazilian market analyze
Past years results
What the experts say
Catalog sales
Expectations for 2013-2015
17. Market research
Evolution Brazilian cosmetic market/make up market/direct sales
market/prognostics for 2013/2014
• Brazil’s cosmetics market posted US$43 billion in sales, an
increase of 18.9% compared to 2010.
• For Brazil, Beauty Is Serious Business
• As Brazilians get richer, so do their tastes. That's certainly true for
their consumption of beauty products.
• Brazilian consumers spend an average of $240 a year on beauty
products, matching the consumption of more mature markets such
as the U.S. and U.K.,
18. • Over the next five years, Brazil's consumption of personal care
and beauty products will outpace that of developed markets
including the U.S., says Ben-Shabat, who co-authored a report that
ranked Brazil the most attractive market for retail expansion.
With a growth rate of 7 percent to 8 percent a year, Brazilian sales
are growing four times faster than the U.S. with its 2 percent annual
growth rate, she says.
"The consumer is very open to new brands and testing new
products," says Ben-Shabat. "It's the ideal consumer because it's
willing to invest."
• The U.S. remains the largest market for cosmetics. However, Brazil, a
country known for its bronzed bodies and good looks, is set to
overtake Japan as the world’s No. 2 beauty market by next year.
19. • “We're at an inflection point in the Brazil market," says Cedric Prouvé, group
president of International for Estée Lauder. "We’re seeing a graduation process
where the consumers are ascending to the middle class and to higher buying
power.”
• "Despite high penetration of some products, there is still considerable
potential for growth in the coming years," wrote Euromonitor International, a
market researcher.
• More women in Brazil buy cosmetics via direct sales rather than going to retail
stores. Brazil is Avon's [AVP 13.785 -0.055 (-0.4%) ] single biggest market,
for instance, generating more than 20 percent of the company's total profits,
though performance has slipped recently.
• “We’re not looking at what Brazil is worth today, but what it can be worth
tomorrow,” says Prouvé.
• 75% of all cosmetic sales is done by direct sales in Brazil.
20. Make-Up in the BRIC (Brazil, Russia, India, China) Countries Market
Overview and Forecasts to 2014
EXECUTIVE SUMMARY
Brazil is home to the second largest make-up market, led by lip
make-up, while its eye make-up category displays rapid growth
Russia leads the make-up market in terms of value among the BRIC
nations
India is set to be the most lucrative investment destination for the
make-up market in future
China is expected to exhibit steady growth between 2009 and 2014
21. African Continent Market analyse.
UNLIMITED POTENTIAL FOR DIRECT SELLING OF
COSMETICS IN AFRICA
BY LORAINE STANDER | CONSUMER GOODS,
FEATURE ARTICLES | OCTOBER 19, 2011 AT 12:4
Today direct selling is dynamic and rapidly expanding
with global sales of US$117.5 billion in 2009, according to
the World Federation of Direct Selling Associations
(WFDSA).
22. In the 2011 South African Sunday Times Top Brands
Survey in the Beauty and Cosmetics category, direct
marketing companies Avon and Avroy Shlain have
climbed to the 3rd and
5thposition respectively, bypassing popular brands
like Revlon, L’Orêal and
Lancôme.
. People of all ages and from all backgrounds have
succeeded in direct selling.
23. • Training and support is provided by an established
company. It also offers the choice of working part-
time or full-time.
• Even in South Africa, the continent’s most developed
economy, direct selling has yet to reach its full
potential.
• With an eye on the African market, many companies
have created new products especially with darker
skin tones in mind.
24. Enver Groenewald, general manager for advertising
revenue at South African media company Avusa,
emphasised that today’s consumers are increasingly
demanding and “meeting customer needs in this very
dynamic environment will call for
effective, two-way communications between service and
product providers and their customers, to ensure that
they have a real understanding of customers’ needs …”
Direct selling’s very personal approach is perfectly
pitched to fulfil these demands. With the growing African
middle class the possibilities are endless.
25. Short resume:
· Increasing market available worldwide in
Make up and cosmetics
· Direct sales strategy is the number one strategy for succes and brand
recognition.
· Direct sales is asking for a direct
professional approach of the client/end buyer .
· Clients are looking for quality products
and brands who respect environment and animal rights.
· Out of research we have found out that
clients need a min of 4 make up products
26. Market aproach by Stone Cosmetics & Gerar
Cosmetics
· Quality products of high level
· Every 3 months new products added in the existing
lines
· Every 3 months new catalogs printed
· Natural products/ basic materials
27. · A complete free of animal testing production
process from premium materials till end product.
· A professional logistic support by our partner Facility
Logistics
· A sales training provided to our resellers to become
real consultants in make up cosmetics so the needs of
the client will be completely filled in.
· Limited sales team of consultants, working with
goals.
28. · Uniform characteristic of reseller and brand , as
important image builder and brand recognition builder.
· Caracteristic and equal way of operating in all
branches worldwide.
· Oportunities for sub-distributors
· Oportunities for resellers.
· Online youtube presence for each country by local
cosmetic specialist
· Online shop on national level with registration off all
distributors.
30. • Market strategies directed to the specific needs of each
market.
• Regular inovative products introduced after market
analyse.
• Filling in “ NICHE “ markets.
• Flexibility in market aproach.
• Solid market , sales and after sales structures.
• Financial safe structure .
• Close cooperation with
importers/distributors/resellers
31. Become a Stone Cosmetics Distributor
Benefits
Obligations
32. Become a Stone Cosmetics Distributor
What we offer:
A good marketing strategy
Small investment as start up for
state distributors and resellers
Professional and technical product
support
Support with sales training
33. National Webpage
National Online shop with redirection
of clients to the state distributor
You tube support by make up artists
Email marketing campaign
A project of uniformed consultants
as image and brand building
Sample case (payed for by the
reseller)
Catalogs
34. Product range dedicated to niche markets and all kind of
skin types
Close cooperation with the distributors
New products on regular base(lipstick, cosmetic
brushes, corrector, base,…)by Stone Cosmetics.
Help with finding resellers /consultants
Exclusive contract for the main country distributor and
for each province or state distributor.
Combination possible with sales to shops and direct
sales according the wishes of the distributor.
35. · Webpage with all information about the company and products
· Sales catalog , renewed every three months
· Client loyalty catching actions
· Complete product support from Stone Cosmetics Ltd
· Complete support from Gerar Cosmetics Ltd.
· European product of high quality level, comparable with MAC
cosmetics
· Recommendations by well known make up specialist
· 50-100% profit margen for resellers on wholesale price
· 100% profit margen for distributors on buy price.
36. Which results you can expect:
· 100% return in a very short period
· Clients buy more or less 4 products/sale
· Systematic sales structure for visits every day=
constant return(call center supported by us)
· Growing base of faithfull and satisfied clients
· 50 resellers will give a very good and steady return
· 100% profit margen
37. What we expect from our Distributors:
Close cooperation with main country
importer/distributor
Feedback about products/sales results
Investment in products and sample case for a total
value of 5000 USD for state /distributor done by PO
order to the main country importer
Sales people uniformed with classic clothes and Stone
label(design according country customs)
38. Order confirmation by Pro-forma invoice
Total Payment of products when on board in case of
importer contract/country main distributor
Follow up from stock/and keeping up to date of stock .
Exclusive contract with the main distributor, result
binding/time binding per State
A reseller goal as start up is 50 consultants for each
state.
A first goal reach is put at 6 months from start up.
CNPJ , or official company registration
39. Important !
Each importer/country distributor will be responsable
for the correct handling of all import rules and costs,
taxations involved for his own country.
Our partner Facility Logistics Ltda will be available for
asistance for all documentational work for import and
transport /logistic operations.
40. Payment forms client end buyer
.Cash
.Credit card
.Debit card
Creating a safe financial structure over the whole lenght of sales
process makes part of a succesfull business !
41. Partner with us !
More information:
Mr. Verheecke Gino
Dir.Imp/exp –international markets
Gerar Cosmetics Ltda
Exclusive distributor Stone Cosmetics Ltd
Email: export @ gerarcosmetics.com
Skype:gerarcosmetics Tel. +55 21 8935 4214
42. Mr. Roberto Dos Anjos Filho
General Director and National Sales Brazil
Tel.+55 21 2655 4214
contact@gerarcosmetics.com
Skype: gerarcosmetics2012
