Nailing Product-Market Fit by Alan Chiu

1. Nailing Product-Market Fit
Alan Chiu
Co-Founder and Head of Product, Listo
Partner, XSeed Capital
Stanford GSB MSx 2011
@alanchiu
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2. Stanford Graduate School of Business
From Startup to VC
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3. https://flic.kr/p/p4

4. Stanford Graduate School of Business
Think of your product as a box with boundaries…
1. User Interface
2. Application Interface
3. Data Interface
4. Buyer Interface
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5. Stanford Graduate School of Business
USER INTERFACE

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User Interface
• Whose needs matter?
• Context
• Time-to-value
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User Interface
• Web
• App
• Chat
• Voice
• Physical Store
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8. Stanford Graduate School of Business
Examples
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APPLICATION INTERFACE

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It’s all about the workflow.

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Application Interface
• What are your users doing before using your
product, and after?
• Why?
• Upstream and downstream products?
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Application Interface
• Increase engagement
• Lower churn
• Increase switching cost
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13. Stanford Graduate School of Business
Examples
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DATA INTERFACE

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Data Interface
• What are the incoming data sources?
• What are the best ways to receive the input
data?
• How will your output data be consumed?
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Data Interface
• Lower adoption cost
• Increase value from product
• Become de facto standard – defensive barrier
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Examples
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BUYER INTERFACE

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Buyer Interface
• Who are the buyers?
• Decision making process?
• What’s in it for each stakeholder?
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Buyer Interface
• Pricing model
• Price scaling metric
• Tiered features and services
• Demo features
• Simple, fair, scalable
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Examples
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23. Stanford Graduate School of Business
Examples
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24. Stanford Graduate School of Business
Examples
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25. Stanford Graduate School of Business
Remember…
1. User
2. Application
3. Data
4. Buyer
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26. Nailing Product-Market Fit
Alan Chiu
Co-Founder and Head of Product, Listo
Partner, XSeed Capital
Stanford GSB MSx 2011
@alanchiu
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