4. Stanford Graduate School of Business
Think of your product as a box with boundaries…
1. User Interface
2. Application Interface
3. Data Interface
4. Buyer Interface
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11. Stanford Graduate School of Business
Application Interface
• What are your users doing before using your
product, and after?
• Why?
• Upstream and downstream products?
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12. Stanford Graduate School of Business
Application Interface
• Increase engagement
• Lower churn
• Increase switching cost
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15. Stanford Graduate School of Business
Data Interface
• What are the incoming data sources?
• What are the best ways to receive the input
data?
• How will your output data be consumed?
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16. Stanford Graduate School of Business
Data Interface
• Lower adoption cost
• Increase value from product
• Become de facto standard – defensive barrier
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21. Stanford Graduate School of Business
Buyer Interface
• Pricing model
• Price scaling metric
• Tiered features and services
• Demo features
• Simple, fair, scalable
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