There is always a question 'How to increase downloads for my Mobile App' its very easy from Google Adwords. Check this out. :)

1. Ways to promote your Mobile App in Google Adwords.
There are millions of apps out there, how’s yours going to stand out? Here’s a one-stop
shop with all you need to know to promote your app and drive app downloads.
Chose the right Ad to advertise your App.
Mobile app installs campaigns: Increase app downloads with ads sending people
directly to app stores to download your app.
1. Search Network campaigns
2. Display Network campaigns
3. AdWords for Video campaigns
Ad formats
1. App install ads
2. Image app install ads
3. Video app install ads
Mobile app engagement campaigns: Re-engage people who use your app with ads
that deep link to specific screens within your mobile app.
Campaign type:
1. Search Network campaigns
2. Display Network campaigns
Ad formats:
1. App engagement ads
Ads in mobile apps campaigns: Show ads for your website exclusively in mobile
apps.
Campaign type:
1. Display Network campaigns
Ad formats:
1. Text ads
2. Image ads
My next article going to be how to create each campaign step by step.

2. Tags: mobile app, how to create mobile app ads, mobile app download, mobile apps
ads, mobile app install ads.