SEO On-Page Factors: 40 Character Title

SEARCH ENGINE OPTIMIZATION
O
N
-
P
A
G
E
-
F
A
C
T
O
R
S
Made for: By: Vaibhav Vats
http://in.linkedin.com/in/vatsvaibhav

CONTENT
KEYWORD PLACEMENT
CONTENT OPTIMIZATION
MANAGING BOTS

By: Vaibhav Vats http://in.linkedin.com/in/vatsvaibhav

KEYWORD PLACEMENT
If you’ve selected the keywords for your website already. The Next Thing…you need
to know is places where these keywords will go onto your website. In fact it’s the first
step we need to learn while starting our on page SEO efforts.


TITLE TAG
USE: TITLE TAG IS USED FOR CREATING UNIQUE PAGE TITLES
The title can list the the main area of focus of a particular page. It’s the first thing that user watches in your search engine listing so it
should have a impact & must scream about subject of page.

Page Title:

Code:

Title tag in
SERP:


BEST PRACTICES
What says: Additional suggestions:

Accurately describe the page's content Title sample format
Choose a title that effectively communicates the topic of the •Primary Keyword |Secondary Keyword -Company Name
page's content • Company Name | Primary Keyword | Secondary Keyword
Avoid: •Closer the keyword to tag beginning, better it is.
•choosing a title that has no relation to the content on the page
•using default or vague titles like "Untitled" or "New Page 1"

Create unique title tags for each page
Title length
Each of your pages should ideally have a unique title tag, which
helps Google know how the page is distinct from the others on •Less than 70 characters inclusive of space.
your site. •Ideally keep it around 65 characters.
Avoid:
•using a single title tag across all of your site's pages or a large
group of pages

Use brief, but descriptive titles
Titles can be both short and informative. If the title is too long,
Google will show only a portion of it in the search result.
Avoid:
using extremely lengthy titles that are unhelpful to users
stuffing unneeded keywords in your title tags


DESCRIPTION TAG
USE: DESCRIPTION TAG IS USED FOR CREATING PAGE SUMMARIES
The description tags give search engines, summaries of content of your web page. which they show along with your listing in search engine
result page. Therefore description tags should focus on convincing search engine visitor rather than acting ad a place to stuff keywords.

Code:

Page description
in SERP:


BEST PRACTICES
What says: Additional suggestions
Accurately summarize the page's content
Avoid:
•Alphanumeric characters in description as it truncate the
Write a description that would both inform and interest users if they saw your
description in search results.
description meta tag as a snippet in a search result.
•Writing Description, If you can’t decide upon the right
Avoid:
keywords for the page and let search engine s extract it.
•writing a description meta tag that has no relation to the content on the page
•using generic descriptions like "This is a web page" or "Page about product
name"
• filling the description with only keywords Description length
•copying and pasting the entire content of the document into the description Keep it around 150 characters
meta tag

Use unique descriptions for each page

Having a different description meta tag for each page helps both users and
Google, especially in searches where users may bring up multiple pages on
your domain (e.g. searches using the site:
operator).

If your site has thousands or even millions of pages, hand-crafting description
meta tags probably isn't feasible. In this case, you could automatically generate
description meta tags based on each page's content.

Avoid:
•using a single description meta tag across all of your site's pages or a large
group of pages


KEYWORD TAG
USE: This tag was used for describing keywords for page

Although this tag is not used by Google nowadays in ranking your pages at search engines but it still helps in internal search of a website.

Code:

BEST PRACTICES

Keyword tag is not considered as an factor for Use it to cater internal search queries.
ranking page in search results.
Add general website internal search terms in keyword section,
Google’s crawler select keywords for your page they’ll help your website users to find relevant articles.
by itself depending on other factors in algorithm
and don’t take these tags as a reference since Use it for smaller search engines.
Nov 2009.
There are still some smaller engines that consider keyword tag as
an important factor in their rankings, so it can be helpful there.

URL OPTIMIZATION
USE: Improving URL structure for user’s and search engine
Creating descriptive & simple URL’s helps in keeping site organized, better crawling by search engines and providing opportunities for proper
keyword placement .

SEARCH QUERY:

WRONG WAY:

•Confusing
•Hard to remember

RIGHT WAY:

•Clear indication of what URL is all about.
•Easy to remember

BEST PRACTICES
Use words in URLs Sample url:
URLs with words that are relevant to your site's content and structure
are friendlier for visitors navigating your site. Visitors remember them • Your URL should, somewhat be like this:
better and might be more willing to link to them.
http://yourwebsite.com/category-keyword/product-keyword
Avoid:
• using lengthy URLs with unnecessary parameters and session IDs E.g.
• choosing generic page names like "page1.html"
• using excessive keywords like “delhi real estate/real estate delhi.htm http://www.linkedin.com/in/vatsvaibhav

Create a simple directory structure
Use a directory structure that organizes your content well and makes it Characters:
easy for visitors to know where they're at on your site. Try using your Use hyphen as a separator and avoid use of other characters as
directory structure to indicate the type of content found at that URL. much as possible.
Avoid:
• having deep nesting of subdirectories like
".../dir1/dir/dir/dir4/dir5/dir6/page.html"
• using directory names that have no relation to the content in them


ANCHOR TEXT
USE: Clickable text that user see as a result of a link
This text tells users and Google something about the page you're linking to. Links on your page maybe internal—pointing to other pages
on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for
users to navigate and for Google to understand what the page you're linking to is about.

Page view:

Code:

Search Query:

OK …this page is
related to ice cream
truck promotion

Search bot


BEST PRACTICES
What says: Additional suggestions:
Choose descriptive text Sample anchor text:
The anchor text you use for a link should provide at least a basic idea of what the page
linked to is about.
• Your URL should, somewhat be like this:
Avoid:
• writing generic anchor text like "page", "article", or "click here"
• using text that is off-topic or has no relation to the content of the page linked to <a href=“ http://yourwebsite.com/post.htm “ > Page-title </a>
• using the page's URL as the anchor text in most cases- although there are certainly
legitimate uses of this, such as promoting or referencing a new website's address
Remember:
Write concise text Use anchor text on pages where it makes sense and it may help
Aim for short but descriptive text-usually a few words or a short phrase.
in user engagement. Unrelated anchor text may lead to huge
Avoid:
• writing long anchor text, such as a lengthy sentence or short paragraph of text
website exits.

Format links so they're easy to spot
Make it easy for users to distinguish between regular text and the anchor text of your
links. Your
content becomes less useful if users miss the links or accidentally click them.
Avoid:
•using CSS or text styling that make links look just like regular text

Think about anchor text for internal links too
You may usually think about linking in terms of pointing to outside websites, but
paying more attention
to the anchor text used for internal links can help users and Google navigate your site
better.
Avoid:
•using excessively keyword-filled or lengthy anchor text just for search engines
• creating unnecessary links that don't help with the user's navigation of the site


ALT TAG
USE: The "alt" attribute allows you to specify alternative text for the image if it can’t be displayed for some reason

If a user is viewing your site on a browser that doesn't support images, or is using alternative technologies, such as a screen reader,
the contents of the alt attribute provide information about the picture

Code: < img src=“http://www.image-source-url.com” alt=“Image alt tag here” />

Alt-tag:

Here: alt-tag= “simple business ideas”


BEST PRACTICES
What says: Additional suggestion:
Helps in getting image search traffic
Use brief, but descriptive filenames and alt text Alt tag helps getting image in search results and leads to traffic for
your website.
Avoid:
• using generic filenames like "image1.jpg", "pic.gif", "1.jpg"
when possible—some sites with thousands
• of images might consider automating the naming of
images
• writing extremely lengthy filenames
• stuffing keywords into alt text or copying and pasting entire
sentences

Supply alt text when using images as links

If you do decide to use an image as a link, filling out its alt
text helps Google understand more about the page you're
linking to. Imagine that you're writing anchor text for a text Code:
link.
Avoid:
• writing excessively long alt text that would be considered
spammy
• using only image links for your site's navigation


CONTENT OPTIMIZATION
“Content is the King”…more than half of the articles I have read till now on content
optimization, can’t end without this quote present somewhere in between the lines.
Undoubtedly Search Engines are hungry for more & more fresh content and will
surely love the one’s who feed them properly.


CONTENT
USE: Is the biggest factor for your SEO efforts.
Creating compelling and useful content will likely influence your website more than any of the other factors .So create
unique & exclusive content that user will love to read & share.

Keyword density:
•Google suggests it should be less than 2%. (between 1-2)
•Experts say it can range to 1-6%.
•Some say it’s just bulls**t of a concept :D.
•I recommend focusing on topic content , making it engaging , avoiding overstuffing and let Google do his thing.
•Use keyword tool to search for relevant keywords, that you might use in your content.

Website blog:
Create a blog for adding more content to your website.
How it helps:
•Increasing regular visits & subscriptions.
•Increasing website visit duration.
•Ranking on long tail keywords.
•Adding updates/news content to website.

Internal Linking:
Do internal linking for all the related pages to your current page. This will help in
1. Educating readers in better way about you/your product & services.
2. Helping search crawlers to crawl relevant pages.

External Linking:
Use Target=“blank” while linking, this will open pages in new tab and avoid unnecessary exits.


BEST PRACTICES
What says:
Write easy-to-read text
users may want to copy and paste the text and search engines can't read it
Avoid:
• writing sloppy text with many spelling and grammatical mistakes
• embedding text in images for textual content

Stay organized around the topic
It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends.
Breaking your content up into logical chunks or divisions helps users find the content they want faster.

Avoid:
•dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation

Create fresh, unique content
New content will not only keep your existing visitor base coming back, but also bring in new visitors.

Avoid:
• rehashing (or even copying) existing content that will bring little extra value to users
• having duplicate or near-duplicate versions of your content across your site

Create content primarily for your users, not search engines
•Designing your site around your visitors' needs while making sure your site is easily accessible to
•search engines usually produces positive results.

Avoid:
•inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users
•having blocks of text like "frequent misspellings used to reach this page" that add little value for users
• deceptively hiding text from users, but displaying it to search engines (Cloaking)


HEADINGS
USE: Used to emphasize important content
This is a visual cue to users that this text is important and could help them understand something about the type of content underneath
the heading text. There are six sizes of heading tags.

Heading Tags: Beginning at <h1> -------------- Ending with <h6>

Sample-Code: Browser view:
<body>
<h1> 3 things to know before you start an e-commerce website </h1>

<p>1. Is your product sell-able on internet?</p>
<p>2. Can you trust your sourcing partner?</p>
<p>3. What is the competition level for your niche?</p>

<h2> Is your product sell-able on internet?</h2>
<p>Not every product is a success when it comes to internet sales. B2B
products are not very internet friendly and generally people find it hard to
sell them on internet. </p>

<h2> Can you trust your sourcing partner?</h2>
<p>Not everyone who sells on internet manufactures the products
themselves. In fact 99% of the online sellers rely on sourcing for their SKU’s.
</p>
</body>

Thumbs up if you’ve noticed screen shot is from IE . You can stay connected on linkedin now :D

BEST PRACTICES
What says: Additional suggestion:
Imagine you're writing an outline Keywords in headings
Similar to writing an outline for a large paper, put some thought
into what the main points and sub points of the content on the • You can use keywords in your heading as a text in headings will
page will be and decide where to use heading tags appropriately have higher importance then the normal text.
Avoid: •But make sure you don’t sacrifice the quality of heading to stuff
• placing text in heading tags that wouldn't be helpful in defining keyword in there.
the structure of the page •Most important keyword can go in h1 and rest can follow in
• using heading tags where other tags like <em> and <strong> decreasing order of priority.
may be more appropriate
• erratically moving from one heading tag size to another

Use headings sparingly across the page
Use heading tags where it makes sense. Too many heading tags
on a page can make it hard for users
to scan the content and determine where one topic ends and
another begins.
Avoid:
•excessively using heading tags throughout the page
•putting all of the page's text into a heading tag
•using heading tags only for styling text and not presenting
structure


MANAGING CRAWLERS
It’s important to make sure that we manage & track how search engine bots are
viewing our website content so that only the right pages get indexed the right way in
search engine’s database.


CANONICALIZATION
USE: Picking the best URL for your content
Sometimes search engine robots get confused when they see multiple copies of same content . rel=“canonical“ tag helps the bot by
telling them which is the original copy and which are the duplicates .

Examples: Before canonicalization:
• www & non www versions http://www.abc.com http://www.abc.com/index.html
• Session id’s
• Print only versions

Search engine confusion:
• Which version to index Same Content
• How to distribute value among two versions.
Which one
• Which version to show in SERP. should I index?

Hmmm….
After canonicalization: /index.html
version is a
url: http://www.abc.com/index.html copy of /.

<link rel="canonical" href="http://www.abc.com" />
Search bot


ROBOTS META TAG
USE: To restrict the access of robots on selected pages and links.
For all the pages where you don’t want robot to reach or links you don’t want robots to read, robots meta tag is used to limit the access.

Where you might use this tag:
•To protect your private data from getting indexed in search engines.
•When you are repeating content from already indexed page on a new page.
•When you are referring visitor to a link but don’t want search bot to follow it.

Page won’t be indexed and links won’t be followed:
<meta name=“robots” content=“no index, no follow” />

Page will be indexed and links won’t be followed:
<meta name=“robots” content=“index, no follow” />

Page won’t be indexed and links will be followed:
<meta name=“robots” content=“no index, follow” />

Default:
<meta name=“robots” content=“index, follow” />


ROBOTS.txt
USE: To restrict the crawling where it’s not needed
A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named
"robots.txt", is placed in the root directory of your site .

Robots.txt: sample structure

What says:

Use more secure methods for sensitive content
You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search
engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to
those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't
acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could
examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen.
Encrypting the content or password-protecting it with .htaccess are more secure alternatives.


REL="no follow"
USE: To manage unwanted links on your website
Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or
it should not pass your page's reputation to the pages linked to.

Using rel=“no follow” while linking

e.g. < a href=“http://xyz.com” rel=“no follow”>anchor text</a>

Note : This way you can restrict robots from crawling only the selected url’s whereas using nofollow in meta will
restrict robot from following all the url’s present on page.

What says:
When would this be useful?

• If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages
that you may not be comfortable vouching for.

•Blog comment areas on pages are highly susceptible to comment spam .

•No following these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site.

•Another use of nofollow is when you're writing content and wish to reference a website, but don't want to pass your
reputation on to it.


Webmaster tool
What says:
•see which parts of a site Googlebot had problems crawling
• notify us of an XML Sitemap file
• analyze and generate robots.txt files
• remove URLs already crawled by Googlebot
• specify your preferred domain
• identify issues with title and description meta tags
• understand the top searches used to reach a site
• get a glimpse at how Googlebot sees pages
• remove unwanted sitelinks that Google may use in results
•receive notification of quality guideline violations and request a site
reconsideration

Visit: www.google.com/webmasters/

In next presentation I’ll cover webmaster tool in detail.


THANKS FOR YOUR TIME

For any queries reach at: Content reference:

vaibhav@dsim.in •Google reference guide.
vatssocial@gmail.com

http://in.linkedin.com/in/vatsvaibhav •SEOmoz blog.

+91-8447207577

Introduction
I am Vaibhav Vats, an internet
marketing consultant by profession
and have worked for verticals of
Real estate, Education,
Delhi School of Internet Marketing Manufacturing & Retail. I help my
clients with social media, online
is an internet marketing training advertising & search engine
institute providing training strategies. Currently I work as
internet marketing-account
programs in internet marketing for consultant for couple of companies
students, entrepreneurs & based out of Delhi & Chandigarh
and IM trainer at Delhi School of
executives. Visit website for details. Internet Marketing.

How I am here ?
I started working as a part time seo freelancer for local
vendors in 2007 & after my bachelor’s in computers joined a
supply chain consulting firm as an IT business analyst where i
worked with various corporate like HP, Asahi glass India,
Chitkara & LDFO to name a few. Combining my project
consulting experience in retail, education & manufacturing
domain and self-practiced internet marketing interest i started
full time internet marketing career as an online promotion
lead- for an IT startup based in Chandigarh, India.


SEO On-Page Factors: 40 Character Title

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Similar to SEO On-Page Factors: 40 Character Title

Similar to SEO On-Page Factors: 40 Character Title (20)

Recently uploaded

Recently uploaded (20)

SEO On-Page Factors: 40 Character Title