a successful case study of entrepreneur samia ali who is the owner of gul khan truck art, a local business in Karachi
samia ali paints on note books, cushions and also customized the product according to the customer choices on desired objects with the art of truck art design and slogans on them.
2. Beginning Of Her Passion
2015 Samia Ali inspired by truck art that full of motivational quotations,
song lyrics, and paintings.
The beauty of truck art is that it portrays the imagination of the artist, the
colours are very vibrant and amusing.
Her patriotism became the reason to start this small business
• She wanted to promote Pakistani culture.
• she try to remove bad image of Pakistan all over the world.
3. Visited Different Areas In Pakistan
she traveled different cities of Pakistan and each city has its own unique design of truck art.
Peshawar and Quetta
she was surprised to see how beautifully mix of humor was portrayed in the truck with captions like
“Dekh Magar Pyaar Se”
Lahore and Rawalpindi
she found humorous taglines on the back of the trucks like
“Maa Ki Dua, Jannat ki Hawa” or
“Main Badi Hoker Corolla Banungi”
Inspired by all the creativity and humor she started a business of selling objects with truck art designs
and slogans on them.
7. What Inspires Me!
Patriotism
Samia Ali devoted her work for her country and also show the world
the positivity and true colours of Pakistan and use the tag Proudly as
Made in Pakistan
A Painter –Being Honest With Her Field
Playing with beautiful colours and give the positive message to the
world by promoting our culture.