Nowadays, you might have heard that company owning more than one domain name and are tempting to link amidst them. Well, who doesn't want their websites to do well?
2. Nowadays, you might have heard that company owning more than one domain name and
are tempting to link amidst them. Well, who doesn't want their websites to do well? There
is an option of 'Cross Linking' with which each of your domain can help each other
through linking and also it won't look spammy. With this you can improve your visibility
as well as SEO for better rankings on Google.
Understanding what 'cross-linking' actually is !!
Cross Linking can be stated as "a strategy that can come in handy to get high search
engine rankings, by leveraging multiple domains owned by you. Search engine value
these links, as they are from relevant sites, with related content and you stand a chance of
getting a better rank."
Generally, in-content deep linking and footer/sidebar links are the practiced strategies
for Cross Linking. Like if from other domain names you have links to your site which is
containing your keywords i.e. Cross Linking, then this will definitely be helpful and work
well with search engines and can get you higher rankings which is actually beneficial to
all of your domains.
Different ways or strategies to perform Cross Linking :-
The content must be
unique but this is not
the case with the
themes. Themes
must be similar !
Means all the linked
sites must be related
and relevant to each
other.
To let your visitors explore ahead, then each and every site of yours must contain
original and infrequent content, never mind if they are Cross Linked. As then only
it can be said that all your linked domains are different.
Your purpose must be : to enhance user experience, which can be done by linking
your original or unique content so that they can explore more and can get their
desired information, even more than that. So your main focus must be on human
visitor other than 'Page Rank'.
3. Your domain must be linked together with the keyword rich anchor text, which will
be better for search engines and users as well. This will be very appealing as with the
help of anchor text they can know where they are stepping next.
The visitors are not fools, so integrate your links naturally and avoid adding on top
of the write up. This practice will make your user to click the links and will make it
easier for them to visit the other sites as well.
You can get must coveted inbound links with the help of this Cross Linking practice.
But you need to be very much careful if you are having multiple domains. So just
keep in mind that "do it for users, and the search engines will chase you soon !!"
Some key pointers :-
Register your domains to different people, if possible. Thus, try to get the unique IP
for each domain.
You stand to be penalized by the search engines, if all of your sites are cross linked
from and to other sites with no other links.
Keep minimum links between every page and do not link every page and do not
spam, even though it it's your own site.
Therefore, if you are carrying related sites then the best option you can opt for is, Cross
Linking. And with this you can get a chance to win a higher ranking with a better user
experience from the search engines and if you want to get perfect guidance and willing to
know more regarding all this then SEO Experts India is the way out. But most
importantly, you must stick to unique quality content and stay far away from over linking.
Source: http://www.articlesnatch.com/Article/Renovate-your-SEO-with-
Multiple-Domains-and-Cross-Linking/5510915