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MOBILE MARKETING
Feed Overview
July 2014
Deal Discovery Made Easy
Deal Discovery Made Easy
Tracxn tracks startups across 50+ sectors
Illustrative Sectors Tracked
ENTERPRISE
INFRASTRUCTURE
ENTERPRISE
APPLICATIONS
MOBILE CONSUMER
TECH FINTECH EDUCATION HEALTHCARE
SECURITY
STORAGE
NETWORKING
MOBILITY
IT OPS
CLOUD INFRASTRUCTURE
API MANAGEMENT
BIGDATA INFRASTRUCTURE
SAAS
MOBILE-FIRST ENT. APPS
INTELLIGENT ENT. APPS
OPEN SOURCE
RETAIL TECH
MARKETING TECH
STEALTH MODE
VERTICAL SAAS
MOBILE COMMERCE
MOBILE PAYMENTS
MOBILE MARKETING
MOBILE DEV TOOLS
MOBILE HEALTH
MOBILE GAMING
MOBILE LEARNING
MOBILE COMMUNICATION
MARKETPLACES
SUBSCRIPTION COMM.
FOOD TECH
INTERNET FIRST BRANDS
UBER FOR X
SHARING ECONOMY
TRAVEL
GAMING
INTERNET OF THINGS
3D PRINTING
DRONES
BITCOIN
PAYMENTS
CROWDFUNDING
EDUCATION IT
SELF LEARNING
ED. MARKETPLACES
HEALTHCARE IT
DIGITAL HEALTH
MEDICAL DEVICES
Deal Discovery Made Easy
Mobile Marketing - Overview
• Over $1.7B invested
• 90+ funded companies
• Most active funds:
Google Ventures (Vungle, MediaSpike, Namo Media, Pocket Change, URX)
Accel Partners (Amobee, MoPub, HasOffers, AdMob, URX)
Sequoia Capital (Amobee, Appier, Drawbridge, AdMob)
FirstRoundCapital (Flurry, Voxel, Pocket Change, URX)
Verizon Ventures (ActionX, AdTheorent, Klip, RunAds)
Deal Discovery Made Easy
Mobile Marketing Landscape
ADVERTISERS
PUBLISHERS
ATTRIBUTION
Provides tracking, measurement and
analytics for mobile advertising
campaigns
(2009, $9.4M) (2011, $7.1M)
DEMAND SIDE PLATFORM
Enables advertisers and agencies to
buy mobile inventory across ad
exchanges and SSPs
(2012, $9.4M) (2012, $1.23M)
RETARGETING
Helps advertisers retarget across different
channels – mobile apps, social media
(2012, $1.6M) (2013, $1.5M)(Acq by Twitter,
Jun 2014, $100M)
SUPPLY SIDE PLATFORM
Plugs into ad networks, exchanges and
DSPs to optimize fill rate and revenue
for publishers and app developers
(2009, acq by Apple) (2012)
AD SERVING & MEDIATION
Enables publishers to monetize their
inventory providing a hosted ad serving
solution
(Acq by PubMatic, May 2014) (2010, $7M)
NATIVE ADS
Ties up with publishers to display
native ads from brands, for better UX
and conversion
(2012, $2M)
(acq by Twitter,
Jun 2014, $50M)(2010, $7.2M)
CROSS DEVICE
Enables advertisers to retarget users
across multiple devices and screens
(2010, $20.5M) (2010, $15.3M)
REWARDS NETWORK
In-app rewards and promotions for
developers to engage and monetize
users
(2007, $70.6M)(2010, $15.4M)
DEEP LINKING
Technology that enables app ads to link directly to specific
in-app product pages
(2013, $15.1M)(Acq by Yahoo!, Jan 2014)
VIDEO
Enabling video advertising on mobile web/apps
(Acq by Oracle, Jun 2014)(2008, $7.9M) (2011, $25.5M)
LOCATION BASED
Helping serve ads based on location of user. Includes data
providers, ad networks
(2005, $32.8M) (2010, $27M)
REAL TIME BIDDING
Ad exchanges, DSPs and SSPs enabling the trading of mobile
ad inventory via programmatic instantaneous auctions
(2008, $16.7M) (2006, $19.5M)(2005, $18M) (2007, $14M)
AD NETWORKS
Platforms that help advertisers and brands serve ads on
mobile websites/apps
(2006, IPO) (2007, $216M)
(Acq by Google,
2009, $750M)
Deal Discovery Made Easy
Funded in last 12 months
ADVERTISERS
PUBLISHERS
AppsFlyer ($7.1M)
TapStream ($700K)
ATTRIBUTION
PushSpring ($1.5M)
SilverPush ($1.6M )
TapCommerce ($10M )
ActionX ($5M )
RETARGETING Epom ($7M )
AD SERVING & MEDIATION
AdsNative ($1.5M )
Sharethrough ($28M )
Kiip ($15.4M )
MediaSpike ($5.2M )
AdTile ($7.2M)
NATIVE ADS
TapAd (15.3M)
Appier ($6M )
BlueCava ($39M )
Crosswise ($2M )
CROSS DEVICE
URX ($15.1M )
DEEP LINKING
Vungle ($25.5M )
VIDEO
PlaceIQ ($27M )
LOCATION BASED
Smaato ($43M)
Adtheorent ($4M )
Inneractive ($14M )
Flurry ($73.3M)
StrikeAd ($10.2M )
Apsalar ($14.8M )
RunAds ($1.5M )
REAL TIME BIDDING
Millenial Media ($240M)
AD NETWORKS
( ) – Total funding
Mnectar ($7M )
Voxel ($1.6M )
NEW AD FORMATS
MetaMarkets ($28.5M)
ANALYTICS
Deal Discovery Made Easy
Active Investors
Google
Ventures
A16Z Sequoia
Verizon
Ventures
NEA KPCB Accel CRV FirstRound
RTB - Ad
Exchange, DSP
AdTheorent
RunAds
Fiksu Flurry
Video Vungle
Native Ads
MediaSpkie
Namo Media
Pocket Change
MediaSpike
NamoMedia
Kiip
Pocket
Change
Cross Device
Appier
Drawbridge
DrawBridge
Ad-Serving Amobee
Amobee
MoPub
Deep Linking URX URX URX
Ad Network AdMob
Millenial
Media
InMobi AdMob Millenial Media
Others ActionX mNector HasOffers Voxel
Deal Discovery Made Easy
Select deep dive
ADVERTISERS
PUBLISHERS
ATTRIBUTION
DEMAND SIDE PLATFORM
RETARGETING
SUPPLY SIDE PLATFORM
AD SERVING & MEDIATION
NATIVE ADS
CROSS DEVICE
REWARDS NETWORK
DEEP LINKING
VIDEO
LOCATION BASED
REAL TIME BIDDING
AD NETWORKS
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
KIXER
Mobile Native Advertising Platform.
Toluca ⋅ 2014 ⋅ $1M ⋅ 6 employees
Investors: TenOneTen Ventures
Omar Nicola- ex-VP Corporate Development at Woven Digital.
Kixer is a mobile native advertising company which helps mobile developers generate revenue. The
service charges customers based on the number of application installations rather than the rate of
impressions or clicks. The customers include IGN, TMZ and E!Online to name a few.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
PUBNATIVE
API-based native mobile publisher platform.
Berlin ⋅ 2014 ⋅ 7 employees
Ionut Ciobotaru - ex-Head of Product at AppLift.
PubNative is a mobile publisher platform fully focused on native advertising for apps and mobile web. It
is API-based and does not require the integration of an SDK and offers 20 creative assets to enrich the
ads. PubNative’s eCPM maximization algorithm optimizes yield for publishers through machine learning
patterns and predictive behavior analysis. The company plugs into the PubNative Exchange, a
programmatic App Promotion Exchange with campaigns from over 300 demand partners worldwide.
The partners include Pinger, Webelinx and Happy Labs. PubNative is headquartered in Berlin with
further presence in San Francisco and Seoul.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
NAMO MEDIA
Native mobile advertising in-apps
Acquired By : Twitter ⋅ Jun, 2014 ⋅ $50 M
San Francisco ⋅ 2013 ⋅ $1.88M ⋅ 9 employees
Investors: Google Ventures, betaworks, Andreessen Horowitz, Trinity Ventures
Gabor Cselle - ex-DrawChat, Google (Gmail, Android). Founded Namo Media (acq by Twitter), reMail
(acq by Google). ex-VP, Engg at Xobni. ETH Zurich 2006
Tural Badirkhanli - Founded Mobibox, Queenli. ex-Google, AdMob. Comp Sci, MIT 2008
Provides solutions that lets app developers easily add native advertising to mobile apps. These native
ads integrate with the site's content to offer a less intrusive and more seamless advertising experience
than banner ads. ex-Google and AdMob team. Acquired by Twitter in June 2014 for a speculated $50M.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
giftgaming
In-Game app gifts.
Cambridge ⋅ 2013 ⋅ 2 employees
Nick Hatter - ex-Director at Gamer Developer Exchange Ltd.
Giftgaming allows advertisers to donate in-game items to players as a form of advertising to create
positive brand engagements with players. It lets game developers boost their in-app purchase revenue
by allowing advertisers to purchase them in bulk for players and results in greater customer retention.
TechCrunch London Meetup's Overall Winner.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
ADSNATIVE
SSP for native ads
Berkeley ⋅ 2012 ⋅ $2M ⋅ 9 employees
Investor: Techstars, InterWest Partners, ONSET Ventures
Kuldeep Kapade - ex-MotionMath. UC Berkeley 2013
Satish Polisetti - Co-founded Picatcha. ex-MdotM, Amobee. UC Berkeley 2011
Dhawal Mujumdar - ex-Picatcha. UC Berkeley 2011
AdsNative is the native ads platform that allows publishers to better monetize their websites and applications through
contextualized and visually integrated native ads. Displays sponsored stories, popularized by Facebook and Twitter,
to the rest of the web and mobile. Claims native ads are 8x more effective than display ads, and publishers earn 4x.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
AVOCARROT
Native mobile ads
San Francisco ⋅ 2012 ⋅ $161k ⋅ 4 employees
Investors: Collider12
George Eracleous - ex-Bloomberg. Imperial College 2012
Conno Christou - ex-MD, Carouzzel. Imperial College 2012
Provides a mobile ad network for independent app developers using native ads. Developers can
integrate the SDK instantly and start monetizing their app with native ads, not hurting the user
experience. For both iOS and Android apps. Incubated at Collider12. Named 'The Next Big Thing' at
ad:tech London. Has offices in SFO and London.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
MEDIASPIKE
Product Placement Ads in Games
Mountain View ⋅ 2011 ⋅ $5.2M ⋅ 17 employees
Investors: Google Ventures, Venture51, 500 Startups, Raptor Ventures, CMEA Capital, Team Downey,
EchoVC Partners, Andreessen Horowitz
Blake Commagere - Advisor at 500Startups and other ventures. Founded DeezGames, Ohai, Mogad.
Rice University 2000
MediaSpike provides a native monetization platform for applications, with a focus on social and mobile games.
For application developers, integration involves using one of the MediaSpike SDKs to interact with the
MediaSpike backend. Brands and agencies can then search by several parameters for appropriate placements
through the MediaSpike dashboard. Placements are made by selecting an available placement, uploading the
appropriate asset(s), previewing the placement and then submitting the placement to the developer through the
MediaSpike dashboard. Once submitted a placement is reviewed and approved by the developer. Analytics for
live placements are tracked and viewable through the MediaSpike dashboard. As of Oct 2013, the company
claims its networks reaches 20 million unique users.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
POCKET CHANGE
Virtual Currency Platform.
San Francisco ⋅ 2011 ⋅ $6.4M ⋅ 3 employees
Investors: Google Ventures, First Round Capital, Baroda Ventures
Myles Binford - Owner at Myles Binford Enterprises, Llc. Founder & CEO at Integrated Marketing Labs.
Founder & President at Pür Detox & Recovery.
Pocketchange is a mobile app monetization platform which rewards users with pocket change. App users
receive valuable rewards for playing their favorite games or utilizing productivity-focused apps. For
developers, the platform offers an opportunity to increase engagement and thus to drive additional
monetization through additional advertising or in-app purchase revenue. It also offers the developers a
dashboard to manage campaigns, target users all through a self-service platform. It was earlier known as
Lunch Money.
REWARDS THAT TRAVEL WITH YOU
Think American Express points, but earned across
your mobile apps.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
ADTILE
An all-new mobile advertising experience for a world on the move
Los Angeles ⋅ 2010 ⋅ $7.2M ⋅ 8 employees
Nils Forsblom - Founded Modified Systems, Photopoll, Fruugo. Holds patents
Adtile (earlier a product of TenFarms) is an ad network that delivers native ads in smartphone apps
through iOS and Android SDKs. Also offers a white label news media solution called Adtile White.
Provides ad units in different formats for publishers to use - Weather, Touch experience, Kinetic Ads for
Moto360. In Jan 2014, launched Motion Ads that take advantage of a smartphone’s GPS, gyroscope,
motion coprocessor, accelerometer and digital compass for users to interact with their ads. Has offices
in USA and Finland. Launching a online marketplace for pre-designed and pre-coded Adtile motion ads
in Fall 2014.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
KIIP
In-app rewards network
San Francisco ⋅ 2010 ⋅ $15.4M ⋅ 64 employees
Investors: True Ventures, Hummer Winblad Venture Partners, Crosslink Capital, Venture51, Transmedia
Capital, Verizon Ventures, Relay Ventures, Digital Garage, DG Incubation, American Express
Brian Wong - Founder, Kiip. University of British Columbia 2009
Courtney Guertin - Co-founded EightBit, Kiip, En Masse. ex-Digg. University of Minnesota 2002
Provides rewards in mobile apps for brands and advertisers to reach out to consumers. Offers a self-
service ad platform for advertisers to create and push rewards in mobile apps. Its network reaches 70
million users across a network of more than 1,500 games and apps. Partnered with digital agency VivaKi
in March 2014.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
APPSFIRE
Native App Advertising Platform
Paris ⋅ 2009 ⋅ $4.6M ⋅ 18 employees
Investors: Lerer Ventures, IDInvest Partners
Ouriel Ohayon - ex-Ebuzzing, Outbrain Inc., LGiLAB - LightSpeed Gemini Internet Lab
Yann Lechelle - ex-KickYourApp, The Founder Institute, ETHERYL
Earlier a leading mobile app discovery and promotion platform, at end of 2013, Appsfire shifted its
business to provide native app advertising solution for developers and publishers. Introduced its in-app
app-install ad units Ura Maki(inside out slider) and Sushi(full-screen) and an innovative pull-screen ad unit
that shows ads when users pull screen to refresh a page.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
SHARETHROUGH
In-feed advertising exchange.
San Francisco ⋅ 2008 ⋅ $28M ⋅ 102 employees
Investors: Baseline Ventures, FLOODGATE, North Bridge Venture Partners, SV Angel
Dan Greenberg - Co-chair of Native Advertising Committee, IAB. ex-Mozes. Forbes 30 under 30. Stanford alumnus.
Rob Fan - Stanford 2007. John Hopkins 2003
Sharethrough powers in-feed ads for premium publishers across mobile and web platforms. Enables its publisher
partners to monetize web & mobile properties using the Sharethrough Advertising Exchange for native ad
placements across video, editorial and social content. Customers include top brands like Pepsi, Levis, Nestle and
major publishers like Forbes, Business Insider, and Time Inc. As of Jan 2014, Sharethrough network reaches 227
million unique visitors each month, including 119 million on mobile.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
TAPJOY
Mobile Advertising & Monetization
San Francisco ⋅ 2007 ⋅ $70.6M ⋅ 350 employees
Investors: InterWest Partners, North Bridge Venture Partners, D.E. Shaw & Co., Rho Capital Partners, J.P.
Morgan
Steve Wadsworth - ex-Slacker, Disney. UCLA MBA.
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization
opportunities for app publishers, while delivering engaged consumers to brands and advertisers. Tapjoy has a
reach of more than 450M (December, 2013) mobile users each month and its “Mobile Value Exchange” model
allows users to receive premium content in exchange for their engagement with advertisements.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
KARGO
Mobile Publisher Platform.
New York City ⋅ 2003 ⋅ 132 employees
Harry Kargman - Corporate Strategy at Intertainer. A.B., Computer Science and Government - Harvard University
1997.
Kargo is a mobile brand advertising platform which helps companies to build, host and maintain their mobile sites and
apps. Kargo’s product suite includes exclusive site skins, rich media activations, mobile video and social media
integrations. From the company’s partnership with Moat it offers brand measurement to advertisers, Grapeshot for
contextual targeting, Lotame for audience targeting. It offers vertical alliance with premium publishers, ad units and
platforms and rich media and native advertising solutions for publishers. The client base has 150 companies including
Meredith, CBS, Spin Media, Warner Brothers and Guggenheim.Kargo is the 2013 Red Herring Top 100 Tech Winner
and has won OnMobile Top 100 for three consecutive years. In addition, the company received the the 2010 Mobi and
DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award
for Best Mobile Marketing Campaign. Headquartered in New York, it has offices in Chicago, Los Angeles and Boston.
Deal Discovery Made Easy
Mobile Marketing - Native Ads
COMPANY FOUNDED
Kixer 2014
PubNative 2014
Namo Media 2013
Gift Gaming 2013
AdsNative 2012
Avocarrot 2012
MediaSpike 2011
Pocket Change 2011
AdTile 2010
Kiip 2010
Appsfire 2009
Sharethrough 2008
Tapjoy 2007
Kargo 2003
NativeX 2000
NATIVEX
Native advertising network in mobile games
Sartell ⋅ 2000 ⋅ 115 employees
Andy Johnson - ex-President, CMS Networks and Fingerhut (acq by Federated)
Ryan Weber - ex-CEO and Founder at Freeze.com
NativeX (started out as w3i, rebranded in March 2013) is a mobile advertising network that specialises in
native ad formats that seamlessly blend in with the user’s game or app, delivering higher revenues for
developers. The NativeX platform includes a predictive analytics engine that analyses multiple user variables
to optimise ad placement and deliver higher returns. In October 2013, NativeX announced a new SDK that
enables native ads within games. Named a VentureBeat Top 10 Mobile Ad Network by mobile game
developers.
Deal Discovery Made Easy
At Tracxn, we have tracked 100+ Mobile Marketing
startups. Existing subscribers can see the detailed
profiles of the companies in the Mobile Marketing Feed
RTB: Bid Tech, RTBiQ, Mobtick, AppLovin, eclipse.io, CrossInstall, TapSense, Go2mobi, Smadex, Jampp,
SmobiAd, PocketMath, TapIt! by Phunware, adsmobi, Apsalar, Trademob, Airpush, AdTheorent, RunAds,
StrikeAd, MobFox.com, Vserv.mobi, MdotM, Fiksu, byyd, Inneractive, Nexage, AdIQuity, Flurry, Smaato | Cross
Device: Crosswise, Appier, Adcade, BlueCava, Drawbridge, Tapad, Phunware, Struq | Deep Linking: AppLinks,
AppURL, URX, Deeplink, SPARQ | Retargeting: PushSpring, TapCommerce, SilverPush, ActionX, RET4RGET,
OtherLevels | Attribution: AdTrib, adjust.com, Tapstream, AppsFlyer, Ad-X Tracking, HasOffers, ….
Deal Discovery Made Easy
Not subscribed yet? Write to me on neha@tracxn.com
to set up a demo today and start seeing curated list of
startups across 50+ investable sectors.

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Mobile Marketing Startup Landscape

  • 1. MOBILE MARKETING Feed Overview July 2014 Deal Discovery Made Easy
  • 2. Deal Discovery Made Easy Tracxn tracks startups across 50+ sectors Illustrative Sectors Tracked ENTERPRISE INFRASTRUCTURE ENTERPRISE APPLICATIONS MOBILE CONSUMER TECH FINTECH EDUCATION HEALTHCARE SECURITY STORAGE NETWORKING MOBILITY IT OPS CLOUD INFRASTRUCTURE API MANAGEMENT BIGDATA INFRASTRUCTURE SAAS MOBILE-FIRST ENT. APPS INTELLIGENT ENT. APPS OPEN SOURCE RETAIL TECH MARKETING TECH STEALTH MODE VERTICAL SAAS MOBILE COMMERCE MOBILE PAYMENTS MOBILE MARKETING MOBILE DEV TOOLS MOBILE HEALTH MOBILE GAMING MOBILE LEARNING MOBILE COMMUNICATION MARKETPLACES SUBSCRIPTION COMM. FOOD TECH INTERNET FIRST BRANDS UBER FOR X SHARING ECONOMY TRAVEL GAMING INTERNET OF THINGS 3D PRINTING DRONES BITCOIN PAYMENTS CROWDFUNDING EDUCATION IT SELF LEARNING ED. MARKETPLACES HEALTHCARE IT DIGITAL HEALTH MEDICAL DEVICES
  • 3. Deal Discovery Made Easy Mobile Marketing - Overview • Over $1.7B invested • 90+ funded companies • Most active funds: Google Ventures (Vungle, MediaSpike, Namo Media, Pocket Change, URX) Accel Partners (Amobee, MoPub, HasOffers, AdMob, URX) Sequoia Capital (Amobee, Appier, Drawbridge, AdMob) FirstRoundCapital (Flurry, Voxel, Pocket Change, URX) Verizon Ventures (ActionX, AdTheorent, Klip, RunAds)
  • 4. Deal Discovery Made Easy Mobile Marketing Landscape ADVERTISERS PUBLISHERS ATTRIBUTION Provides tracking, measurement and analytics for mobile advertising campaigns (2009, $9.4M) (2011, $7.1M) DEMAND SIDE PLATFORM Enables advertisers and agencies to buy mobile inventory across ad exchanges and SSPs (2012, $9.4M) (2012, $1.23M) RETARGETING Helps advertisers retarget across different channels – mobile apps, social media (2012, $1.6M) (2013, $1.5M)(Acq by Twitter, Jun 2014, $100M) SUPPLY SIDE PLATFORM Plugs into ad networks, exchanges and DSPs to optimize fill rate and revenue for publishers and app developers (2009, acq by Apple) (2012) AD SERVING & MEDIATION Enables publishers to monetize their inventory providing a hosted ad serving solution (Acq by PubMatic, May 2014) (2010, $7M) NATIVE ADS Ties up with publishers to display native ads from brands, for better UX and conversion (2012, $2M) (acq by Twitter, Jun 2014, $50M)(2010, $7.2M) CROSS DEVICE Enables advertisers to retarget users across multiple devices and screens (2010, $20.5M) (2010, $15.3M) REWARDS NETWORK In-app rewards and promotions for developers to engage and monetize users (2007, $70.6M)(2010, $15.4M) DEEP LINKING Technology that enables app ads to link directly to specific in-app product pages (2013, $15.1M)(Acq by Yahoo!, Jan 2014) VIDEO Enabling video advertising on mobile web/apps (Acq by Oracle, Jun 2014)(2008, $7.9M) (2011, $25.5M) LOCATION BASED Helping serve ads based on location of user. Includes data providers, ad networks (2005, $32.8M) (2010, $27M) REAL TIME BIDDING Ad exchanges, DSPs and SSPs enabling the trading of mobile ad inventory via programmatic instantaneous auctions (2008, $16.7M) (2006, $19.5M)(2005, $18M) (2007, $14M) AD NETWORKS Platforms that help advertisers and brands serve ads on mobile websites/apps (2006, IPO) (2007, $216M) (Acq by Google, 2009, $750M)
  • 5. Deal Discovery Made Easy Funded in last 12 months ADVERTISERS PUBLISHERS AppsFlyer ($7.1M) TapStream ($700K) ATTRIBUTION PushSpring ($1.5M) SilverPush ($1.6M ) TapCommerce ($10M ) ActionX ($5M ) RETARGETING Epom ($7M ) AD SERVING & MEDIATION AdsNative ($1.5M ) Sharethrough ($28M ) Kiip ($15.4M ) MediaSpike ($5.2M ) AdTile ($7.2M) NATIVE ADS TapAd (15.3M) Appier ($6M ) BlueCava ($39M ) Crosswise ($2M ) CROSS DEVICE URX ($15.1M ) DEEP LINKING Vungle ($25.5M ) VIDEO PlaceIQ ($27M ) LOCATION BASED Smaato ($43M) Adtheorent ($4M ) Inneractive ($14M ) Flurry ($73.3M) StrikeAd ($10.2M ) Apsalar ($14.8M ) RunAds ($1.5M ) REAL TIME BIDDING Millenial Media ($240M) AD NETWORKS ( ) – Total funding Mnectar ($7M ) Voxel ($1.6M ) NEW AD FORMATS MetaMarkets ($28.5M) ANALYTICS
  • 6. Deal Discovery Made Easy Active Investors Google Ventures A16Z Sequoia Verizon Ventures NEA KPCB Accel CRV FirstRound RTB - Ad Exchange, DSP AdTheorent RunAds Fiksu Flurry Video Vungle Native Ads MediaSpkie Namo Media Pocket Change MediaSpike NamoMedia Kiip Pocket Change Cross Device Appier Drawbridge DrawBridge Ad-Serving Amobee Amobee MoPub Deep Linking URX URX URX Ad Network AdMob Millenial Media InMobi AdMob Millenial Media Others ActionX mNector HasOffers Voxel
  • 7. Deal Discovery Made Easy Select deep dive ADVERTISERS PUBLISHERS ATTRIBUTION DEMAND SIDE PLATFORM RETARGETING SUPPLY SIDE PLATFORM AD SERVING & MEDIATION NATIVE ADS CROSS DEVICE REWARDS NETWORK DEEP LINKING VIDEO LOCATION BASED REAL TIME BIDDING AD NETWORKS
  • 8. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 KIXER Mobile Native Advertising Platform. Toluca ⋅ 2014 ⋅ $1M ⋅ 6 employees Investors: TenOneTen Ventures Omar Nicola- ex-VP Corporate Development at Woven Digital. Kixer is a mobile native advertising company which helps mobile developers generate revenue. The service charges customers based on the number of application installations rather than the rate of impressions or clicks. The customers include IGN, TMZ and E!Online to name a few.
  • 9. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 PUBNATIVE API-based native mobile publisher platform. Berlin ⋅ 2014 ⋅ 7 employees Ionut Ciobotaru - ex-Head of Product at AppLift. PubNative is a mobile publisher platform fully focused on native advertising for apps and mobile web. It is API-based and does not require the integration of an SDK and offers 20 creative assets to enrich the ads. PubNative’s eCPM maximization algorithm optimizes yield for publishers through machine learning patterns and predictive behavior analysis. The company plugs into the PubNative Exchange, a programmatic App Promotion Exchange with campaigns from over 300 demand partners worldwide. The partners include Pinger, Webelinx and Happy Labs. PubNative is headquartered in Berlin with further presence in San Francisco and Seoul.
  • 10. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 NAMO MEDIA Native mobile advertising in-apps Acquired By : Twitter ⋅ Jun, 2014 ⋅ $50 M San Francisco ⋅ 2013 ⋅ $1.88M ⋅ 9 employees Investors: Google Ventures, betaworks, Andreessen Horowitz, Trinity Ventures Gabor Cselle - ex-DrawChat, Google (Gmail, Android). Founded Namo Media (acq by Twitter), reMail (acq by Google). ex-VP, Engg at Xobni. ETH Zurich 2006 Tural Badirkhanli - Founded Mobibox, Queenli. ex-Google, AdMob. Comp Sci, MIT 2008 Provides solutions that lets app developers easily add native advertising to mobile apps. These native ads integrate with the site's content to offer a less intrusive and more seamless advertising experience than banner ads. ex-Google and AdMob team. Acquired by Twitter in June 2014 for a speculated $50M.
  • 11. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 giftgaming In-Game app gifts. Cambridge ⋅ 2013 ⋅ 2 employees Nick Hatter - ex-Director at Gamer Developer Exchange Ltd. Giftgaming allows advertisers to donate in-game items to players as a form of advertising to create positive brand engagements with players. It lets game developers boost their in-app purchase revenue by allowing advertisers to purchase them in bulk for players and results in greater customer retention. TechCrunch London Meetup's Overall Winner.
  • 12. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 ADSNATIVE SSP for native ads Berkeley ⋅ 2012 ⋅ $2M ⋅ 9 employees Investor: Techstars, InterWest Partners, ONSET Ventures Kuldeep Kapade - ex-MotionMath. UC Berkeley 2013 Satish Polisetti - Co-founded Picatcha. ex-MdotM, Amobee. UC Berkeley 2011 Dhawal Mujumdar - ex-Picatcha. UC Berkeley 2011 AdsNative is the native ads platform that allows publishers to better monetize their websites and applications through contextualized and visually integrated native ads. Displays sponsored stories, popularized by Facebook and Twitter, to the rest of the web and mobile. Claims native ads are 8x more effective than display ads, and publishers earn 4x.
  • 13. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 AVOCARROT Native mobile ads San Francisco ⋅ 2012 ⋅ $161k ⋅ 4 employees Investors: Collider12 George Eracleous - ex-Bloomberg. Imperial College 2012 Conno Christou - ex-MD, Carouzzel. Imperial College 2012 Provides a mobile ad network for independent app developers using native ads. Developers can integrate the SDK instantly and start monetizing their app with native ads, not hurting the user experience. For both iOS and Android apps. Incubated at Collider12. Named 'The Next Big Thing' at ad:tech London. Has offices in SFO and London.
  • 14. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 MEDIASPIKE Product Placement Ads in Games Mountain View ⋅ 2011 ⋅ $5.2M ⋅ 17 employees Investors: Google Ventures, Venture51, 500 Startups, Raptor Ventures, CMEA Capital, Team Downey, EchoVC Partners, Andreessen Horowitz Blake Commagere - Advisor at 500Startups and other ventures. Founded DeezGames, Ohai, Mogad. Rice University 2000 MediaSpike provides a native monetization platform for applications, with a focus on social and mobile games. For application developers, integration involves using one of the MediaSpike SDKs to interact with the MediaSpike backend. Brands and agencies can then search by several parameters for appropriate placements through the MediaSpike dashboard. Placements are made by selecting an available placement, uploading the appropriate asset(s), previewing the placement and then submitting the placement to the developer through the MediaSpike dashboard. Once submitted a placement is reviewed and approved by the developer. Analytics for live placements are tracked and viewable through the MediaSpike dashboard. As of Oct 2013, the company claims its networks reaches 20 million unique users.
  • 15. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 POCKET CHANGE Virtual Currency Platform. San Francisco ⋅ 2011 ⋅ $6.4M ⋅ 3 employees Investors: Google Ventures, First Round Capital, Baroda Ventures Myles Binford - Owner at Myles Binford Enterprises, Llc. Founder & CEO at Integrated Marketing Labs. Founder & President at Pür Detox & Recovery. Pocketchange is a mobile app monetization platform which rewards users with pocket change. App users receive valuable rewards for playing their favorite games or utilizing productivity-focused apps. For developers, the platform offers an opportunity to increase engagement and thus to drive additional monetization through additional advertising or in-app purchase revenue. It also offers the developers a dashboard to manage campaigns, target users all through a self-service platform. It was earlier known as Lunch Money. REWARDS THAT TRAVEL WITH YOU Think American Express points, but earned across your mobile apps.
  • 16. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 ADTILE An all-new mobile advertising experience for a world on the move Los Angeles ⋅ 2010 ⋅ $7.2M ⋅ 8 employees Nils Forsblom - Founded Modified Systems, Photopoll, Fruugo. Holds patents Adtile (earlier a product of TenFarms) is an ad network that delivers native ads in smartphone apps through iOS and Android SDKs. Also offers a white label news media solution called Adtile White. Provides ad units in different formats for publishers to use - Weather, Touch experience, Kinetic Ads for Moto360. In Jan 2014, launched Motion Ads that take advantage of a smartphone’s GPS, gyroscope, motion coprocessor, accelerometer and digital compass for users to interact with their ads. Has offices in USA and Finland. Launching a online marketplace for pre-designed and pre-coded Adtile motion ads in Fall 2014.
  • 17. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 KIIP In-app rewards network San Francisco ⋅ 2010 ⋅ $15.4M ⋅ 64 employees Investors: True Ventures, Hummer Winblad Venture Partners, Crosslink Capital, Venture51, Transmedia Capital, Verizon Ventures, Relay Ventures, Digital Garage, DG Incubation, American Express Brian Wong - Founder, Kiip. University of British Columbia 2009 Courtney Guertin - Co-founded EightBit, Kiip, En Masse. ex-Digg. University of Minnesota 2002 Provides rewards in mobile apps for brands and advertisers to reach out to consumers. Offers a self- service ad platform for advertisers to create and push rewards in mobile apps. Its network reaches 70 million users across a network of more than 1,500 games and apps. Partnered with digital agency VivaKi in March 2014.
  • 18. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 APPSFIRE Native App Advertising Platform Paris ⋅ 2009 ⋅ $4.6M ⋅ 18 employees Investors: Lerer Ventures, IDInvest Partners Ouriel Ohayon - ex-Ebuzzing, Outbrain Inc., LGiLAB - LightSpeed Gemini Internet Lab Yann Lechelle - ex-KickYourApp, The Founder Institute, ETHERYL Earlier a leading mobile app discovery and promotion platform, at end of 2013, Appsfire shifted its business to provide native app advertising solution for developers and publishers. Introduced its in-app app-install ad units Ura Maki(inside out slider) and Sushi(full-screen) and an innovative pull-screen ad unit that shows ads when users pull screen to refresh a page.
  • 19. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 SHARETHROUGH In-feed advertising exchange. San Francisco ⋅ 2008 ⋅ $28M ⋅ 102 employees Investors: Baseline Ventures, FLOODGATE, North Bridge Venture Partners, SV Angel Dan Greenberg - Co-chair of Native Advertising Committee, IAB. ex-Mozes. Forbes 30 under 30. Stanford alumnus. Rob Fan - Stanford 2007. John Hopkins 2003 Sharethrough powers in-feed ads for premium publishers across mobile and web platforms. Enables its publisher partners to monetize web & mobile properties using the Sharethrough Advertising Exchange for native ad placements across video, editorial and social content. Customers include top brands like Pepsi, Levis, Nestle and major publishers like Forbes, Business Insider, and Time Inc. As of Jan 2014, Sharethrough network reaches 227 million unique visitors each month, including 119 million on mobile.
  • 20. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 TAPJOY Mobile Advertising & Monetization San Francisco ⋅ 2007 ⋅ $70.6M ⋅ 350 employees Investors: InterWest Partners, North Bridge Venture Partners, D.E. Shaw & Co., Rho Capital Partners, J.P. Morgan Steve Wadsworth - ex-Slacker, Disney. UCLA MBA. Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering engaged consumers to brands and advertisers. Tapjoy has a reach of more than 450M (December, 2013) mobile users each month and its “Mobile Value Exchange” model allows users to receive premium content in exchange for their engagement with advertisements.
  • 21. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 KARGO Mobile Publisher Platform. New York City ⋅ 2003 ⋅ 132 employees Harry Kargman - Corporate Strategy at Intertainer. A.B., Computer Science and Government - Harvard University 1997. Kargo is a mobile brand advertising platform which helps companies to build, host and maintain their mobile sites and apps. Kargo’s product suite includes exclusive site skins, rich media activations, mobile video and social media integrations. From the company’s partnership with Moat it offers brand measurement to advertisers, Grapeshot for contextual targeting, Lotame for audience targeting. It offers vertical alliance with premium publishers, ad units and platforms and rich media and native advertising solutions for publishers. The client base has 150 companies including Meredith, CBS, Spin Media, Warner Brothers and Guggenheim.Kargo is the 2013 Red Herring Top 100 Tech Winner and has won OnMobile Top 100 for three consecutive years. In addition, the company received the the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign. Headquartered in New York, it has offices in Chicago, Los Angeles and Boston.
  • 22. Deal Discovery Made Easy Mobile Marketing - Native Ads COMPANY FOUNDED Kixer 2014 PubNative 2014 Namo Media 2013 Gift Gaming 2013 AdsNative 2012 Avocarrot 2012 MediaSpike 2011 Pocket Change 2011 AdTile 2010 Kiip 2010 Appsfire 2009 Sharethrough 2008 Tapjoy 2007 Kargo 2003 NativeX 2000 NATIVEX Native advertising network in mobile games Sartell ⋅ 2000 ⋅ 115 employees Andy Johnson - ex-President, CMS Networks and Fingerhut (acq by Federated) Ryan Weber - ex-CEO and Founder at Freeze.com NativeX (started out as w3i, rebranded in March 2013) is a mobile advertising network that specialises in native ad formats that seamlessly blend in with the user’s game or app, delivering higher revenues for developers. The NativeX platform includes a predictive analytics engine that analyses multiple user variables to optimise ad placement and deliver higher returns. In October 2013, NativeX announced a new SDK that enables native ads within games. Named a VentureBeat Top 10 Mobile Ad Network by mobile game developers.
  • 23. Deal Discovery Made Easy At Tracxn, we have tracked 100+ Mobile Marketing startups. Existing subscribers can see the detailed profiles of the companies in the Mobile Marketing Feed RTB: Bid Tech, RTBiQ, Mobtick, AppLovin, eclipse.io, CrossInstall, TapSense, Go2mobi, Smadex, Jampp, SmobiAd, PocketMath, TapIt! by Phunware, adsmobi, Apsalar, Trademob, Airpush, AdTheorent, RunAds, StrikeAd, MobFox.com, Vserv.mobi, MdotM, Fiksu, byyd, Inneractive, Nexage, AdIQuity, Flurry, Smaato | Cross Device: Crosswise, Appier, Adcade, BlueCava, Drawbridge, Tapad, Phunware, Struq | Deep Linking: AppLinks, AppURL, URX, Deeplink, SPARQ | Retargeting: PushSpring, TapCommerce, SilverPush, ActionX, RET4RGET, OtherLevels | Attribution: AdTrib, adjust.com, Tapstream, AppsFlyer, Ad-X Tracking, HasOffers, ….
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