Social commerce is a subset of electronic commerce that involves
using social media, online media and user contributions to assist in
the online buying and selling of products and services.
The term social commerce was introduced by Yahoo! in November
2005[ to describe a set of online collaborative shopping tools.
The concept of social commerce was developed by David Beisel and
Examples of social commerce include customer ratings and
reviews, user recommendations and referrals, social shopping tools
(sharing the act of shopping online), forums and communities, social
media optimisation, social applications and social advertising.
Started with social networking sites such as facebook.
Facebook commerce (f-commerce) has become popular.
Collaboration amongst customers, suppliers and retailers.
Retailers are looking at having their own Facebook page.
consumers can take buying and purchase decisions.
Creation of virtual marketplace with social shopping
ADVANTAGES OF SOCIAL COMMERCE
a personalized shopping experience.
Access to the customer’s social graph and interests.
Retailers can develop promotional strategies and
plans that suit to the customer’s preferences and
Maintains direct contact with ‘Communities’.
Community can exchange reviews about the products
they have purchased .
Social commerce also creates a trusted environment.
Makes the experience seamless for a customer right
from providing the content, product reviews, payment
options to final purchase.
Socio-commerce is the way to make e-commerce a
Because of social commerce customers can
experience a customised shopping experience and
also many more facilities like interaction through
Social commerce will surely play an important role
in business to business transactions in future.
WHAT IS A BLOG??
A blog is a discussion or informational site
published on the world wide web and consisting of
discrete entries or posts.
blogs are usually a work of an individual, restricted
to a small group, covering a single topic or subject.
Blogging is a form of social network service, where
people can interact , leave comments or messages
to each other.
HISTORY OF BLOGS
The term ‘weblog’ was coined on 17 December
1997, which meant ‘we blog’.
Bruce Abelson launched online diary in October
Brad Fitzpatrick started live journal in march 1999.
Evan Williams and Meg Hourihan launched
blogger.com in august 1999.
TYPES OF BLOGS
Corporate or organizational blogs
Classical music blogs
Blog comprising videos- vlog
Comprising links – linklog
Comprising sketches – sketchblog
Comprising photos – photoblog
Comprising mixed media files- tumbleblogs
DEVICE TYPE BLOGS
Practice of posting small pieces of digital content
which could be text, pictures, links, short videos.
Provides a portable communication mode that feels
organic and spontaneous to many and capture
USES OF MICROBLOGGING
Helps friends keep in touch
Business associates coordinate meetings
Micro blogs about concerts, book-releases, tours.
Examples: twitter, face book, tumblr, and blogger
The process by which people act and react in
relation to others
Social construction of reality – the process by which
people shape reality through social interaction
Thomas theorem – Situations defined as real
become real in their consequences
TYPES OF INTERACTIONS
Exchange – the process in which people transfer
goods, services, and other items with one another.
Norms of reciprocity – a strong norm that says that if
you do something for a person, then that person must
do something of approximately equal social value in
TYPES OF INTERACTION
– the process in which people
work together to achieve shared goals
Competition – the process in which two or
more parties attempt to obtain the same goal.
Conflict – the process in which people attempt
to physically or socially vanquish one another
Coercion – the process by which people
compel other people to do something against