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Becoming Transmedia Architects Through Play and Visual Thinking

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Becoming Transmedia Architects Through Play and Visual Thinking

  1. 1. Erin Reilly Becoming Transmedia Architects through Play and Visual Thinking June 26, 2013
  2. 2. Creative Director Think “Play” Think & Do
  3. 3. This week’s most Playful Experience
  4. 4. The Winner …
  5. 5. Recent Business School Grads
  6. 6. Recent Kindergarten Grads
  7. 7. The moral is…
  8. 8. Play Matters
  9. 9. Why Play?
  10. 10. JPL’s Hiring Process
  11. 11. Play Unleashes Creativity
  12. 12. The Story Chain Game Flotsam: A Transmedia Play Experience
  13. 13. Building on Play
  14. 14. Changing Media Landscape
  15. 15. Transmedia …simply means across media.
  16. 16. Transmedia storytelling …represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.
  17. 17. Transmedia storytelling Ideally, each medium makes its own unique contribution to the unfolding of the story.
  18. 18. Offers Backstory
  19. 19. Maps the World
  20. 20. Offers other Character Perspectives on the action
  21. 21. Deepens Audience Engagement
  22. 22. Case Study
  23. 23. STORY EXPERIENCE STORY GAMING REAL WORLD CO-CREATION Importance of narrative Audience ability to change or contribute to story Extent to which experience pervades real locations & times, real people & events Audience has goal, use of puzzles, use of game mechanics (trophies, levels, leader boards etc.); AUDIENCE PLATFORMS PREMISE www.ActiveStorySystem.com @robpratten Definition… 1. The reason given in support of a conclusion 2. What the writer sets out to prove with their story 3. The core dramatic issue built around a human need It’s what you’re trying to say – a point-of-view of the story (writer). It’s not a synopsis (that’s in STORY) STORY Short synopsis of the story. It’s helpful if you can use this format “When <protagonist> learns that <inciting event> he must <overcome/battle> in order to <goal>. But <what’s stopping her?> . Finally <what’s the final resolution?> NOTES EXPERIENCE To play this story the audience must <what actions do the audience need to take?> PREMISE AUDIENCE Who is this experience aimed at? PLATFORMS What platforms are used? Mobile apps/social media/games consoles/street theatre/ playing cards/ posters etc. TYPE of STORY-EXPERIENCE Create a radar diagram that shows the relative importance of these four dimensions. Here’s some examples. STORY GAMING REAL W ORLD CO-CREATION AUDIO TOUR STORY GAMING REAL W ORLD CO-CREATION PERVASIVE GAME STORY GAMING REAL W ORLD CO-CREATION SCAVENGER HUNT STORY GAMING REAL W ORLD CO-CREATION ONLINE TEXT ADVENTURE Transmedia Story Pitch Activity
  24. 24. ENJOY! LUNCH BREAK 12:30 – 1:30
  25. 25. Erin Reilly Transmedia Story Pitches June 26, 2013
  26. 26. There is no transmedia formula. Transmedia refers to a set of choices made about the best approach to tell a particular story to a particular audience in a particular context depending on the particular resources available to a particular producers. - Henry Jenkins Transmedia 202: Further Reflections
  27. 27. Packaging a brand into a narrative which is being communicated across mostly participatory channels, with the story and the media content morphing and developing as consumers and others enter the discussion. Extend to Branding
  28. 28. Example of Transmedia Brand
  29. 29. 3 Key Pillars of Transmedia Branding Activity World Timeline Characters
  30. 30. How do we Go Forth Together? Audience Engagement
  31. 31. We Like to Watch (The Logic of Entertainment)
  32. 32. We Are What We Watch (The Logic of Identification)
  33. 33. Did You See That? (The Logic of Social Connection)
  34. 34. Everyone’s an Expert (The Logic of Mastery)
  35. 35. Being There (The Logic of Immersion)
  36. 36. Go Forth Together Activity Answer the following questions: • How do we Go Forth with the awareness of the different worlds and characters of SMG’s program? • Besides the call to individually Go Forth, how do we collectively Go Forth Together? • What actions do we need to seed in the SMG program campaign to foster participation from local to global and support multicultural conversations about SMG?
  37. 37. Putting Ideas Into Practice http://www.slideshare.net/michaelannetta/technolog y-and-transmedia Tools To Support Transmedia
  38. 38. Make Your Transmedia Map: • Timeframes • Media platforms Sticky Note attributes: • Modes of audience engagement • Directionality • Location Living, Breathing Document
  39. 39. Fill in the Transmedia Map with the following characteristics Example
  40. 40. Erin Reilly www.annenberglab.com ereilly@usc.edu @ebreilly / www.ebreilly.com Creative Director USC Annenberg Innovation Lab

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