Dell Workshop Product Management XLRI Jamshedpur

1. Online Sales Solutions
MyPC Limited
A Shriram BJ21002
Abhinav Mohanty BJ21005
Delfi Tayal BJ21019
Gairik Saha BJ21022
Nikhil Vashisht BJ21034
Shobhit Vijayvergiya BJ21051
Suyash Khare BJ21056
Utkarsh Mani Tripathi BJ21059
Group 5
Section A

2. To offer best-in-class products
and give customers across the
world a completely immersive
online experience during their
pre-purchase, purchase, and
post-purchase cycles
Vision

3. PRODUCT DISCOVERY

4. What Are Their Pain Points? (15+)
• Want to understand how to
best choose configuration
for the Laptop or Server
• Seeks time efficient solution
• Unable to find the preferred
configuration for their
laptop, desktop or server
We Didn’t Know?
• Lack of time
• Overwhelmed by too many
choices
• Seeks Personalized
solutions
• Prefer purchase via offline
stores
• Deterrents:
• Doubts about
authenticity
• Instant grab
We Knew

5. Problem Definition
Who is experiencing the problem?
Consumers & Businesses who seeks customization as per the need
What is the problem?
Don’t have access to a consolidated center which provide the
customized Desktop, Laptop, & Servers.
Why does it matter?
• The new-age consumers seeks personalized and faster customized
solutions for their needs.
• Conduct their own research to arrive at the best configuration for
their laptops & servers
• Want to understand what would be the best fit for their needs. Store
recommendation is not enough to satisfy them
• Current modular product range forces them to compromise on one or
more parameters while paying for some unwanted features

6. Design a platform which provides one stop
solution for the customized laptops, desktops,
and servers as per the configuration provided
by the customers while assisting in purchase
and building trust.

7. Ms. Rohini Iyyapan
Early Adopter
----------------------------------
27, Female, Single
Mumbai
Software Engineer, 18 lpa INR
Behaviours: Tech savvy
engineer who wants to get the
best-in-class products for all
the gadgets she purchases
Goals: To be on top of new
innovations in the tech space
and use gadgets to connect
personal and professional life.
Mr. Rupen Patel
Follower
----------------------------------
35, Male, Married
Gurgaon
MBA Graduate, 20 lpa INR
Behaviours: Takes a budget-
centric approach for all
purchases since he has other
family members dependent on
him
Goals: To purchase gadgets to
ensure his social standing is
not affected and balance it
with smart spending.
Mr. Rohit Munjal
Baby Boomer
-------------------------------------
65, Male, Married
Kolkata
Retired Bank Mgr. , 8 lpa INR
Behaviours: Not tech savvy
and doesn’t care about
dropping down in his social
circles because of his lack of
interest in new gadgets
Goals: To make ends meet
from the received monthly
pension and make sure the
family’s basic needs are met.
User Personas

8. Positive
Experience
Negative
Experience
Time
Exploring latest
configurations
Deciding optimal
configuration Browsing websites
offering configurable
laptops
Obtaining website
offering required
products
Placing an order
Providing
specifications
Waiting for order
Receiving the order
Inability to find suitable
offline retailers
User Journey- Early Adopter

9. Positive
Experience
Negative
Experience
Time
Exploring latest
configurations
Browsing websites
offering configurable
laptops
Obtaining website
offering required
products
Placing an order
Trying out multiple
configurations with
budget constraints
Waiting for order
Receiving the order
Inability to obtain
satisfactory
configurations via offline
retailers
User Journey- Follower

10. Positive
Experience
Negative
Experience
Time
Browsing standard
products
Inability to find
suitable product
Communicating with tech
savvy peers
Obtaining website
offering configurable
systems
Placing an order
Providing
specifications
Waiting for order
Receiving the order
User Journey- Baby Boomer

11. Prioritization
QUICK WINS
• Product comparison
MAJOR PROJECTS
• Creating a configurable & compatible catalogue
• Chatbot for assistance & grievance redressal
• Budget optimization tool
• Cart checkout & payment
• Order tracking & delivery assistance
• Order recommendation using ML/AI
FILL INS
• After sales customer support
• Multi-language support
THANKLESS TASKS
• Assigning Server installation & maintenance to 3rd Party
Impact
High
Low
Effort
Low High

12. Roadmap
Now
• Develop website & dataflow
architecture
• Design UI/UX Interface for
web application
• Develop the Backend
Database for the product
• App development
• Interactive information cards
for the selected/hovered over
items
• AI/ML based Chatbot
• AI/ML based Realtime
simulator for assembled
products in cart
• AI/ML based predictive
suggester
• AI/ML based Chatbot
Next Later
INFRASTRUCTURE
TESTING
• Preliminary user acceptance
test
• MVP Testing of Website
• A/B Testing
• MVP Testing of mobile
application
• User acceptance testing of
new features
• Interface Testing
INTEGRATIONS
• Integration with the nearest
assembly centres
• Integration with GPS API
• Integration with third party
vendors
• Integration with franchisee
partners
MILESTONES
• Launch of Website MVP
• Website launch
• App launch • Launch of new versions of
website & app with better
features & functions

13. Backlog - Sample
User Story ID User Story Feature Priority
Story
Points
Status
US-001
As a shopper, I want to search and choose specification items so that I can buy a device as my
requirements and desired specifications.
Build Your Own
System
1 3 Completed
US-002
As a shopper, I want to sort and filter the specification items in order to quickly choose the
most suitable specifications for my desired device.
Search & Filter
Specifications
2 1 Completed
US-003
As a shopper, I want advanced predictive assistance in item selection based on my chosen
budget range so that I can conveniently build the most suitable customized device as per my
budget and requirements.
Advanced Budget
Optimization Tool
8 8 Not Picked
US-004
As a shopper, I want to see my present cart value as I add specification items to my cart so that
I build a device as per my estimated budget and requirements.
Customizable
Device Cart
4 1 In Progress
US-005
As a shopper, I want to modify my cart by adding or deleting items before I proceed for
checkout.
Customizable
Device Cart
3 2 Completed
US-006
As a shopper, I want to know the estimated delivery date for my cart items before placing an
order so that I can make an informed decision for the order.
Delivery
Optimizer Tool
5 3 In Progress
US-007
As a shopper, I want to know the location and details of assembly centers near me so that I can
visit there and buy a customized device of my requirements in the offline mode.
Integration with
Assembly Centers
& GPS Tool
3 1 Completed
US-008
As a shopper, I want a Chatbot-based Virtual Assistant to help me choose the best specification
items for my device as per my requirements so that I can quickly and easily place an order.
Virtual Chatbot 7 5 Not Picked
US-009 As a shopper, I want to track the delivery status for my placed orders.
Order Tracking
Tool
6 1 In Progress
US-010
As a shopper, I want to cancel some/all items from my undelivered order so that I have the
option to grab a better deal or shop elsewhere.
Order Returns
Tool
4 2 Completed

14. User Stories - Sample
User Story ID US-012
Title Customizable Device Cart Checkout
Priority 2 Story Points 1
Value
Statement
As a shopper,
I want to checkout my cart
so that I can proceed to the payments page and place an order
for the device(s) I have build as per my requirements into my
cart.
Acceptance
Criteria
Acceptance Criteria 1:
Given that the Customizable Device Cart is NOT empty
AND all the items present the cart are available for delivery
at the specified location
AND the shopper has successfully logged in
When the shopper requests to checkout the cart
Then ensure that the Payments page is displayed.
Acceptance Criteria 2:
Given that the Customizable Device Cart is empty
OR some items present the cart are NOT available for
delivery at the specified location
OR the shopper has NOT yet logged in
When the shopper requests to checkout the cart
Then ensure that the Payments page is NOT displayed
AND the shopper is suitably notified for the reason for
checkout failure
AND the shopper is shown the further steps to be followed.
User Story ID US-010
Title Cancellation of Undelivered Order Items
Priority 4 Story Points 2
Value
Statement
As a shopper,
I want to cancel some/all items from my undelivered order
so that I have the option to grab a better deal or shop
elsewhere.
Acceptance
Criteria
Acceptance Criteria 1:
Given that the Chosen Order is successfully placed
AND the Chosen Item(s) from this order are NOT yet delivered
successfully
When the shopper requests to cancel the items from this order
Then ensure that the Chosen Item(s) from this order get
cancelled successfully
AND refund is successfully initiated for the prepaid amount (if
any) for all these cancelled items.
Acceptance Criteria 2:
Given that the Chosen Order is successfully placed
AND some/all of the Item(s) from this order are already
delivered successfully
When the shopper requests to cancel the items from this order
Then ensure that all the delivered items are NOT displayed for
cancellation
AND the shopper is provided the Return option for all these
already delivered item(s) in this order.

15. Lean MVP

16. Lean MVP – Exploring the customization page

17. Lean Experiment
Lean Experiment Design 1
Observation People prefer the "Build your own System" provided by MyPC Limited
Hypothesis At least 40% users buy through "Build your own System" page
Experiment Provide the "Build your own system" button at a prominent place, and monitor users click
rate
Metric Click Test, Percentage of users completing the build your own app journey
Lean Experiment Design 2
Observation People will prefer searching through chatbot over search bar
Hypothesis If presented both options, at least 25% more users will select chatbot first
Experiment Provide both the options on the help center page
Metric Click test

18. Measures & KPIs
Customer satisfaction
Site usage
Effectiveness Online product sales volume/website traffic
Sales conversion rate
Features success
Average Revenue Per User (ARPU)
Total revenue generated in a period/total no. of users during
that period
Cart Abandonment Rate 1 – (Completed purchases/Shopping carts created)
Net Promoter score and feedback
Grouping responses from users and calculating (% of
promoters - % of detractors)
Chatbot sales conversion
Sales conversion post chat bot recommendation/ number of
recommendations
Budget optimizer sales conversion
sales conversion post optimizer recommendation/ number of
recommendations
% of customers leaving the site after visiting 1 page
Bounce Rate
User Experience
Segmenting usage analytics by device type
Device Type
Traffic volume
Measured in visitors (users) and sessions, can eb further
broken down into more specific metrics
Parameter Metric Measure
NORTH STAR

19. THANK YOU!