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1. Fonts
Fonts can have a huge impact on how a product is perceived to an audience. Different fonts have different meanings so it is
important that I choose the right style of font for my poster. Usually in films the company will establish a brand identity so all
their marketing campaign will share the same font. Therefore i am going to make sure that I have the same font for my
poster, magazine cover and teaser trailer.
Quite often, the film companies themselves produce these fonts for their own distribution purposes.
However, there are many fonts in the vast Linotype Library that are similar to some of these designs, and which can convey
the same mood as the film so I am going to research some of these for my products.

2. The visual appearance of words themselves have a huge effect on how something is received. Fonts can create mood and
atmosphere. Fonts can give visual clues about the film or what the plot may be about. There are different types of fonts;
Serif Fonts
a slight projection finishing off a stroke of a letter in certain typefaces.
Decorative Fonts
Sometimes called script, novelty, or ornamental, decorative fonts stand out for their unique shapes and personalities. These
tend to have a stronger personality or character than traditional serif or sans-serif fonts.

3. Fonts Used in Movies
Before I Go To Sleep (Clarius Entertainment, 2014).
Starring Nicole Kidman, Colin Firth, Mark Strong.
Font:
Adobe Garamond
Interstellar (Warner Bros. Pictures, 2014).
Starring Matthew McConaughey, Anne Hathaway.
Font:
Linotype Didot
The Hunger Games: Mockingjay Part I (Lionsgate, 2014).
Starring Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth.
Font:
Bank Gothic

4. Font ResearchHere are a few websites which we used when researching what fonts to use for our promotional package;
http://www.dafont.com/octin-spraypaint-free.font - Dafont.com
http://www.fonts2u.com/ - Fonts2u.com
http://fontmeme.com/vertigo-font/ - Fontme.com
When researching different fonts we particularly liked this font.
We felt that it was typical for a psychological thriller genre. The
graffiti style reminds the audience of the age of the main
character in our film as graffiti is stereotypically associated with
the younger generation.It is imporant to highlight the age of the
charcter because this will make the character appear more
vulnerable to the audience as she is very young.
We thought the border was interesting and would make our film
more unique as it is not a typical style to use. However we
decided it was important that we followed the conventions of our
genre so we wanted to use a more commonly used style instead.
This font worked well with our plot because the ink
fades out on the letters which could connote that
the characters happiness is fading out and that she
is on the verge of a breakdown.
We decided that this font was more suitable for an
action/adventure genre rather than our psychological
thriller film. This is because of the harsh bold letters
which seem to ‘hit’ the audience in the face.