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Gamify Food Drives to Increase Donations and Variety
- 1. Drivethe“FoodDrive” TheapplicationofGamificationtocollect surplus food (GamificationCertification Lv.2) Saki Uchida, Tokyo Sep. 2014.
- 2. Who are we trying to help?
- 3. Food Drive –background info- •It’s a charity event dedicated to collecting food for the poor (Wiktionary) •It’s one of the Food Bank’s activities. (Food Banks collect surplus food that is still safe for consumption and redistribute them to those in need. eg. Second Harvest) •It’s popular in US, but quite new and not so popular in Japan yet. Some local authorities are trying to do it in their cities.
- 4. What to approach with Gamification?
- 5. Target tasks 1.Increase the amount of foodcollected from people who live or work in the city 2.Improve the variety of foodcollected from people who live or work in the city 3.Increase the number of repeatersand make the action their habit.
- 6. Target people •People who live and work in the cities the Food Drives run. (People who are expected to bring their surplus food to the Food Banks) •Main Player Types would be : Socializers and Achievers
- 7. GamificationIdeas Basic Solution Idea: Create a virtual platform (Web site) to make sure people see the meanings of their actions (local food donation). Concept: Re-establishment of the good old neighbourhood(local mutual cooperation culture)
- 8. Idea 1: Clear Feedback For the actions •Visualize donators’ effort. •XP … points will be given according to the weight of the food donated. •Badges…Badges will be given according to the types of the food donated. Your donation this time 3.8 kg Your total donation 13.4 kg vegetables Canned food Drink pasta Your rank in your city: 36 Points, Feedback, Competition Badges, Collection
- 9. Idea2: Create Cooperation and Competition •Make teams with neighboursand show the contribution levels and achievement levels as a team. •Physical rewards will be sent afterward from the city for: area mission completion, city mission completion, being top area in leaderboard. (eg. Reward = Service tickets for the use in local shop) 5 Days Left !!! Area A (Your area) Area B rank area progress Progress (Asa whole city) 1 Area B 98% 60 % Guys, Help Area D !! 2 Area A 85% 3 Area C 20% 4 Area D 19% Leaderboard Your area is supporting 6groups and facilities this time. Area B is supporting 4groups and facilities this time. 85% 98% 44 kg 60 kg Ask your friends/ neighboursfor a help Ask your friends/ neighboursfor a help Mission, Cooperation, Social, Progress bar Cooperative competition Your contribution Social button Reward
- 10. Idea 3: Level up to support larger area. •At the beginning, people are allowed to support only their local area, however, when player’s contribution level (XP points) is high enough, player would be allowed to support other areas too. •Show player’s supporting area as a map Yourarea Area B Area C Area D Area E Area F Currently you are supporting… 3 areas 17 groups in needs 35 kg food donation to support another area Your City Map Collection, Mastering, Access Reward
- 11. Idea 4: Set Triggers (Text messaging) •Text message would be sent to the member to remind: •new missions •Progress •Need for help etc. Idea 5: Karma •Let supported people to send “Thank you” messages to the people who donated their food.
- 12. Idea 6: Long term mission •Food Drive would decrease the amount of food loss (waste) within the city. •Which means, the city would be more clean and environmentally frieandly. •Visualiseit… Every time the city succeeded to complete the food drive mission, the picture of the city on the website gets nicer and nicer. City City Organizing, Nurturing