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Best Buy Mobile Marketing Case Study

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Best Buy Mobile Marketing Case Study

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Best Buy Mobile Marketing Case Study

  1. 1. Best Buy Mobile Marketing Case Study http://www.urmobile.com/ Your mobile strategy 
  2. 2. Brands are using the mobile channel to connect with and influence consumers purchase decisions. http://www.urmobile.com/ Your mobile strategy  Brands are aware of the fact that the mobile internet is exploding - and want to benefit from it. They realize that mobile is a new space and that there are no proven best practices.
  3. 3. Best Buy mobile web site helps customers to http://www.urmobile.com/ Your mobile strategy  (A) Research product details and reviews (B) Find the products (C) Buy the products (D) Find nearby stores and browse deals
  4. 4. Product research http://www.urmobile.com/ Your mobile strategy  <ul><li>When it comes to electronics Best Buy understand's </li></ul><ul><li>that customers want to thoroughly research and </li></ul><ul><li>compare products before making the buying decision. </li></ul><ul><li>They want to read reviews and ratings. </li></ul>A
  5. 5. Find the products http://www.urmobile.com/ Your mobile strategy  <ul><li>Customers can browse all of BestBuy.com from their </li></ul><ul><li>mobile device. </li></ul><ul><li>The products are neatly categorized and customers can </li></ul><ul><li>drill down to their product of choice. </li></ul>B
  6. 6. Buy the products http://www.urmobile.com/ Your mobile strategy  <ul><li>The mobile website is eCommerce enabled and </li></ul><ul><li>customers can securely make a purchase using their </li></ul><ul><li>phone. </li></ul><ul><li>Customers are getting comfortable with mobile </li></ul><ul><li>transactions and mobile commerce is growing. </li></ul>C
  7. 7. Storefinder and deals http://www.urmobile.com/ Your mobile strategy  Customers can find nearby stores and subscribe to weekly deals. D
  8. 8. Brands are using mobile as an integrated part of a larger strategy. Customers expect multiple touch points (online = mobile + desktop, phone, store) today and a seamless experience. Your mobile strategy  Moreover they expect to be empowered with product/service information before and after the sales process. Customers want choice and convenience - mobile offers both. KMart, Whole Foods, Target, etc - almost all brands today have a mobile strategy.
  9. 9. http://www.urmobile.com/ Contact Us Your mobile strategy  Ur mobile is not associated with Best Buy. This PPT is for information only.

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