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에픽하이 홈페이지 "맵더소울닷컴" http://mapthesoul.com/ 1. 맴더소울닷컴의 설립 배경 - 전형적인 판매, 유통과정이 아닌 직접 판매, 유통을 해 가격 거품을 빼기 위해(팬들의 부담을 줄이기 위해) - 다양한 소셜 미디어적 커뮤니케이션 채널들을 통해 팬들과 좀 더 친숙하게, 직접 소통하기 위해 - 기획사에 의해 운영되는 홈페이지에 비해 자유로운 커뮤니케이션 및 활동이 가능 2. 맵더소울닷컴에서 사용한 소셜 미디어 - 플리커 : 사진 공유 - 블로그 : 에픽하이 멤버와 맵더소울 관계자들의 음악적 견해나 앨범 소개, 활동 소식을 제공 - 미투데이 : 구내 대표적인 마이크로 블로그를 통해 에픽하이 각 멤버들이 하루의 일과를 공유. - 유투브 : 에픽하이의 공식적인 뮤직비디오나 활동 동영상 외에도 멤버들끼리 찍은 개성적인 동영상이나 무한도전 등 출연한 방송의 에피소드를 따로 제공. - 기타 : 의견을 소통할 수 있고 참여할 수 있는 콘테스트를 제공하는 게시판, 앨범 및 책, 티셔츠 등을 직거래 할 수 있는 페이지 3. 소셜 미디어 마케팅으로서의 맵더소울닷컴의 특징 - 타켓 오디언스 중심 마케팅 : 팬을 단순히 음반의 구매자, 세일즈 타켓으로 보는 것이 아니라 지속적인 관계 유지와 직접적인 커뮤니케이션이 필요한 팬이자 동반자 그룹으로 여김, 단순히 제품 정보(음반 정보)만이 아닌 팬들에게 음반을 제공하기 위한 노력과 자신들의 음악관에 대한 이야기 등을 통해 네티즌의 공감과 기대를 이끌어 냄 - 다양한 소셜 미디어의 효과적인 믹스 : 이미 국내외로 리 사용되고 있는 다양한 채널들을 자신의 홈페이지와 연동, 대화 가능성과 입소문 효과를 극대화할 수 있는 채널들을 적극 활용함으로써 국내 뿐만 아니라 전 세계 팬들에게 자신들의 브랜드 및 명성을 구축 - 지속적인 피드백 : 모든 채널에 팬들이 댓글을 달 수 있고 콘테스트에도 참여 가능 홈페이지 제작 등 긍정적인 의견 뿐만 아니라 비판 의견 및 수정 의견도 반영 4. 맵더소울닷컴의 성과 - 제품 판매량적 측면 : 국내 판매량은 줄어들었으나, 해외 판매량은 10배 이상 증가 - 팬들과의 소통 측면 : a. 24시간 내내 홈페이지를 통해 소통 가능 b. 아티스트의 음악관이나 견해를 적극적으로 공유 c. 팬들에게 하나의 온라인 커뮤니티로 강한 소속감과 지속성을 제공 5. 맵더소울닷컴을 통해 볼 수 있는 소셜 미디어 마케팅의 방향성 - 소셜 미디어 마케팅을 기존의 채널들처럼 일방적으로 세일즈를 극대화시키기 위하거나 단순한 제품 정보 전달을 위한 전략으로 활용해서는 안되며, 타켓 오디언스들과 지속적으로 의견과 생각을 교환할 수 있는 쌍방향 커뮤니케이션 채널로서 활용해야 한다.
Social Media At Epik High
Social Media At Epik High
urisum
Key tips in SEO and blogging
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SmartGroup Blogging Presentation - Andre Jensen
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Social Media For Small Business - Smart Solutions
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Servlets et JSP et Java Beans
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Réalisé par l'agence OhMyWeb: http://www.ohmyweb.fr/ dans le cadre d'une intervention au sein de l'Ecole Supérieure de Commerce de Pau. Retrouvez nous également sur Facebook, Twitter, Google + et lisez notre blog: http://blog.ohmyweb.fr/ Au sommaire de la présentation: Introduction e-marketing Le web-marketing et ses nouveaux métiers Sources de trafic Mesure d’audience
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Cette présentation est le support d'une conférence donnée le 28 mai 2016, lors du Congrès National DCF, consacré à l'expérience client augmentée. Entre l'avalanche des nouvelles solutions destinées à vendre (lead generation, trigger marketing, marketing automation…), l'invasion technologiques à tout crin (digital, programmatique, data science, mobilité…), l'émergence de nouveaux espoirs (social selling, algorithmes, prédictique…), la prolifération des outils (CRM, ERP, RSE…) supposés contribuer à la mutation de la fonction commerciale, quelles pistes privilégier, quelles réponses apporter et quelles attitudes adopter pour en tirer le meilleur profit, ré humaniser notre métier et vendre mieux ? Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : bertrand@jouvenot.com.
La vente à l'heure du digital. Entre high-tech et high-touch.
La vente à l'heure du digital. Entre high-tech et high-touch.
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Les réseaux sociaux : une réponse face à la crise ?
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10 tweets retail , retweets ou bloggés, représentatifs de tendances et d'évolutions structurelles du commerce food et non-food
10 tweets retail à retenir dec 2015
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에픽하이 홈페이지 "맵더소울닷컴" http://mapthesoul.com/ 1. 맴더소울닷컴의 설립 배경 - 전형적인 판매, 유통과정이 아닌 직접 판매, 유통을 해 가격 거품을 빼기 위해(팬들의 부담을 줄이기 위해) - 다양한 소셜 미디어적 커뮤니케이션 채널들을 통해 팬들과 좀 더 친숙하게, 직접 소통하기 위해 - 기획사에 의해 운영되는 홈페이지에 비해 자유로운 커뮤니케이션 및 활동이 가능 2. 맵더소울닷컴에서 사용한 소셜 미디어 - 플리커 : 사진 공유 - 블로그 : 에픽하이 멤버와 맵더소울 관계자들의 음악적 견해나 앨범 소개, 활동 소식을 제공 - 미투데이 : 구내 대표적인 마이크로 블로그를 통해 에픽하이 각 멤버들이 하루의 일과를 공유. - 유투브 : 에픽하이의 공식적인 뮤직비디오나 활동 동영상 외에도 멤버들끼리 찍은 개성적인 동영상이나 무한도전 등 출연한 방송의 에피소드를 따로 제공. - 기타 : 의견을 소통할 수 있고 참여할 수 있는 콘테스트를 제공하는 게시판, 앨범 및 책, 티셔츠 등을 직거래 할 수 있는 페이지 3. 소셜 미디어 마케팅으로서의 맵더소울닷컴의 특징 - 타켓 오디언스 중심 마케팅 : 팬을 단순히 음반의 구매자, 세일즈 타켓으로 보는 것이 아니라 지속적인 관계 유지와 직접적인 커뮤니케이션이 필요한 팬이자 동반자 그룹으로 여김, 단순히 제품 정보(음반 정보)만이 아닌 팬들에게 음반을 제공하기 위한 노력과 자신들의 음악관에 대한 이야기 등을 통해 네티즌의 공감과 기대를 이끌어 냄 - 다양한 소셜 미디어의 효과적인 믹스 : 이미 국내외로 리 사용되고 있는 다양한 채널들을 자신의 홈페이지와 연동, 대화 가능성과 입소문 효과를 극대화할 수 있는 채널들을 적극 활용함으로써 국내 뿐만 아니라 전 세계 팬들에게 자신들의 브랜드 및 명성을 구축 - 지속적인 피드백 : 모든 채널에 팬들이 댓글을 달 수 있고 콘테스트에도 참여 가능 홈페이지 제작 등 긍정적인 의견 뿐만 아니라 비판 의견 및 수정 의견도 반영 4. 맵더소울닷컴의 성과 - 제품 판매량적 측면 : 국내 판매량은 줄어들었으나, 해외 판매량은 10배 이상 증가 - 팬들과의 소통 측면 : a. 24시간 내내 홈페이지를 통해 소통 가능 b. 아티스트의 음악관이나 견해를 적극적으로 공유 c. 팬들에게 하나의 온라인 커뮤니티로 강한 소속감과 지속성을 제공 5. 맵더소울닷컴을 통해 볼 수 있는 소셜 미디어 마케팅의 방향성 - 소셜 미디어 마케팅을 기존의 채널들처럼 일방적으로 세일즈를 극대화시키기 위하거나 단순한 제품 정보 전달을 위한 전략으로 활용해서는 안되며, 타켓 오디언스들과 지속적으로 의견과 생각을 교환할 수 있는 쌍방향 커뮤니케이션 채널로서 활용해야 한다.
Social Media At Epik High
Social Media At Epik High
urisum
Key tips in SEO and blogging
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SmartGroup Blogging Presentation - Andre Jensen
Mark Knowles
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Servlets et JSP et Java Beans
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Réalisé par l'agence OhMyWeb: http://www.ohmyweb.fr/ dans le cadre d'une intervention au sein de l'Ecole Supérieure de Commerce de Pau. Retrouvez nous également sur Facebook, Twitter, Google + et lisez notre blog: http://blog.ohmyweb.fr/ Au sommaire de la présentation: Introduction e-marketing Le web-marketing et ses nouveaux métiers Sources de trafic Mesure d’audience
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Cette présentation est le support d'une conférence donnée le 28 mai 2016, lors du Congrès National DCF, consacré à l'expérience client augmentée. Entre l'avalanche des nouvelles solutions destinées à vendre (lead generation, trigger marketing, marketing automation…), l'invasion technologiques à tout crin (digital, programmatique, data science, mobilité…), l'émergence de nouveaux espoirs (social selling, algorithmes, prédictique…), la prolifération des outils (CRM, ERP, RSE…) supposés contribuer à la mutation de la fonction commerciale, quelles pistes privilégier, quelles réponses apporter et quelles attitudes adopter pour en tirer le meilleur profit, ré humaniser notre métier et vendre mieux ? Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : bertrand@jouvenot.com.
La vente à l'heure du digital. Entre high-tech et high-touch.
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Les Brigades du Marketing - www.lesbrigadesdumarketing.com
Observations concrètes et pratiques sur les réseaux sociaux et le Digital Business.
Les réseaux sociaux : une réponse face à la crise ?
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SPN (réSeau des Professionnels du Numérique)
10 tweets retail , retweets ou bloggés, représentatifs de tendances et d'évolutions structurelles du commerce food et non-food
10 tweets retail à retenir dec 2015
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14 लोगों को बुलाकर प्रमाण पत्र सौंपे गए, जबकि 300 से अधिक आवेदकों को ईमेल के माध्यम से डिजिटल हस्ताक्षरित प्रमाण पत्र प्राप्त हुए, सूत्रों का कहना है कि अधिकांश आवेदक पाकिस्तानी हिंदू थे।
Press-Information-Bureau-14-given-citizenship.pdf
Press-Information-Bureau-14-given-citizenship.pdf
bhavenpr
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In MusinaTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Musina
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doctorjoe1984
The evolution of tax regulations witnessed a significant milestone with the amendments to Section 115BAC of the Income Tax Act, 1961, brought forth by the Finance Act of 2023.
Income Tax Regime Dilemma – New VS. Old pdf
Income Tax Regime Dilemma – New VS. Old pdf
taxguruedu
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India. CLICK:- https://firstindia.co.in/ #First_India_NewsPaper
13052024_First India Newspaper Jaipur.pdf
13052024_First India Newspaper Jaipur.pdf
FIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India. CLICK:- https://firstindia.co.in/ #First_India_NewsPaper
19052024_First India Newspaper Jaipur.pdf
19052024_First India Newspaper Jaipur.pdf
FIRST INDIA
Nepal's Third Investment Summit on 2024 promised a gateway to economic growth and development, yet beneath its grand facade lies a narrative of shortcomings and inadequate foresight. This analysis delves into the foundational weaknesses and lapses in planning that marred the summit's potential impact, shedding light on crucial lessons for future endeavors of such magnitude.
Analyzing Nepal's Third Investment Summit.pdf
Analyzing Nepal's Third Investment Summit.pdf
Yojana Investment
Ppt on decentralisation and local governance in india
Decentralisation and local government in India
Decentralisation and local government in India
TulsiTiwari4
In the bustling landscape of journalism, where information is the currency and technology serves as its engine, one name stands out prominently: Billy Bambrough. Situated in Greater London, England, United Kingdom, Bambrough has carved a niche for himself as a journalist with a multifaceted interest spanning data, tech startups, and a plethora of other subjects. With a substantial following of 557 and connections numbering at 252 on LinkedIn, Bambrough’s influence and reach in the realm of journalism are undeniable. As an individual deeply entrenched in the journalistic sphere, Billy Bambrough’s professional journey is a testament to his expertise and passion for the craft. His tenure as a self-employed journalist showcases his commitment to delivering insightful content across various domains. With a keen eye for detail and a penchant for uncovering stories that resonate with his audience, Bambrough has cemented his position as a reputable figure in the industry. Bambrough’s profile reflects his diverse interests, with a particular emphasis on data and tech startups. This inclination towards cutting-edge technologies underscores his ability to adapt to the rapidly evolving landscape of journalism. By delving into subjects that intersect with innovation and entrepreneurship, Bambrough demonstrates a forward-thinking approach that resonates with readers seeking fresh insights and perspectives. A glance at Bambrough’s LinkedIn profile reveals a proactive engagement with his audience. Through regular updates and interactions, he fosters a sense of community and dialogue within his network. This proactive approach not only enhances his visibility but also establishes him as a thought leader in his respective domains. By leveraging the power of social media, Bambrough extends the reach of his journalistic endeavors, thereby amplifying his impact on a global scale.
Forbes Senior Contributor Billy Bambrough Master of Tech Journalism.pdf
Forbes Senior Contributor Billy Bambrough Master of Tech Journalism.pdf
UK Journal
https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
How our culture helps to save energy.
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
Materials from Pepsico for their presentation at the 2024 CAGNY conference. Made 2/21/24
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
The deck from Contently’s popular Content Methodology webinar with Rebecca Lieb, Joe Lazauskas, and Ari Kepnes.
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
Presented 1/4/2024 Visit Albert's List: https://bit.ly/findyournextjob
How to Prepare For a Successful Job Search for 2024
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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
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Social Media Marketing Trends 2024 // The Global Indie Insights
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
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a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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