Binaca Geetmala was India’s most famous program on Indian Radio. It was broadcasted by Radio Ceylon from 1952 to 1994. www.unitedworld.edu.in

1. E-Launch
of
Binaca Geetmala
By : TEAM HUNT
Members: Madhumita Sarkar
Pruthak Mahapatra
Rinki Kumari
Satish Gahir
Sudip Patra

2. INTRODUCTION
• Binaca Geetmala was India’s most famous
program on Indian Radio
• Broadcasted by Radio Ceylon from 1952 to
1994
• Host was Ameen Sayani
• Weekly Shows ranked the popular Bollywood
Film Songs according to its demand that was
Analyzed in selected shops of major cities.

3. Reason For Not To Continue
• Late 1980’s, Revolution of TV change the taste and
preferences of the masses from Radio to TV
• Sayani had begun his own sweet game of promoting
composers and songs of his choice and side-lining the
lesser known talents
• The programme lost its value among listeners because
of Sayani’s own prejudices & preferences by which
he began manipulating the countdown.

4. Program Name: “Masti Khor”
Brand Ambassador: Riteish Deshmukh

5. Details of the Program
• Two days program
(Friday, Saturday)
• Timing will be 7pm to 8pm for both the two
days
• Language: Hindi
• Program will be Centralize (All over India
Also Internationally)
• FM Channel: Radio Mirchi 98.3

6. Cont..
• Bollywood Songs, Hollywood Songs
Romantic Songs, Pop Songs, Rap Songs
Added Features:
• Bollywood or Hollywood Movie Reviews
• Naughty Jokes
• Mimicry of Film Stars

7. Target Customers
• It will be in the age group between 15 to 35
• People below the age group 15 & the age
group above 35 will be bonus

8. POD
• Live Program will be available in Online
• Web page of the program “Mastii Khor” will
be in internet.
• Pop-up message of the site “Mastii Khor” will
be shown in Facebook ( FM:FB)
• Every songs & Videos of new Bollywood and
Hollywood Movies also be uploded in the site
on a daily basis.

9. PROMOTIONALACTIVITIES
Activities in different Shopping Malls &
Colleges
Non Skip advertisements in YouTube
Van Advertisements
Newspaper Add, Hooding & Banners.
Advertise in “Bindass”
MK App for Android, IOS, Blackberry
& Windows OS
MASTII

10. Add On
• There will be an off line talent hunt competition
(Songs)
• The Winner & the Runner up will get the opportunity
to go on air
• This program will be there at every last Sunday of the
month for two hours
• The rest of the competition will be uploaded in the
site.
• The Winner & the Runner up will give 10% of their first
Income to “Mastii Khor” and it will also be a revenue
generating option.

11. Sponsorship
• Our Sponsorer will be

13. • Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway,
Gandhinagar
• Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V,
Salt Lake, Kolkata.
• Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev,
Ahmedabad.