Elaunch of Binaca Geet Mala


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Binaca Geetmala was India’s most famous program on Indian Radio. It was broadcasted by Radio Ceylon from 1952 to 1994.

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Elaunch of Binaca Geet Mala

  1. 1. E-Launch of Binaca Geetmala By : TEAM HUNT Members: Madhumita Sarkar Pruthak Mahapatra Rinki Kumari Satish Gahir Sudip Patra
  2. 2. INTRODUCTION • Binaca Geetmala was India’s most famous program on Indian Radio • Broadcasted by Radio Ceylon from 1952 to 1994 • Host was Ameen Sayani • Weekly Shows ranked the popular Bollywood Film Songs according to its demand that was Analyzed in selected shops of major cities.
  3. 3. Reason For Not To Continue • Late 1980’s, Revolution of TV change the taste and preferences of the masses from Radio to TV • Sayani had begun his own sweet game of promoting composers and songs of his choice and side-lining the lesser known talents • The programme lost its value among listeners because of Sayani’s own prejudices & preferences by which he began manipulating the countdown.
  4. 4. Program Name: “Masti Khor” Brand Ambassador: Riteish Deshmukh
  5. 5. Details of the Program • Two days program (Friday, Saturday) • Timing will be 7pm to 8pm for both the two days • Language: Hindi • Program will be Centralize (All over India Also Internationally) • FM Channel: Radio Mirchi 98.3
  6. 6. Cont.. • Bollywood Songs, Hollywood Songs Romantic Songs, Pop Songs, Rap Songs Added Features: • Bollywood or Hollywood Movie Reviews • Naughty Jokes • Mimicry of Film Stars
  7. 7. Target Customers • It will be in the age group between 15 to 35 • People below the age group 15 & the age group above 35 will be bonus
  8. 8. POD • Live Program will be available in Online • Web page of the program “Mastii Khor” will be in internet. • Pop-up message of the site “Mastii Khor” will be shown in Facebook ( FM:FB) • Every songs & Videos of new Bollywood and Hollywood Movies also be uploded in the site on a daily basis.
  9. 9. PROMOTIONALACTIVITIES Activities in different Shopping Malls & Colleges Non Skip advertisements in YouTube Van Advertisements Newspaper Add, Hooding & Banners. Advertise in “Bindass” MK App for Android, IOS, Blackberry & Windows OS MASTII
  10. 10. Add On • There will be an off line talent hunt competition (Songs) • The Winner & the Runner up will get the opportunity to go on air • This program will be there at every last Sunday of the month for two hours • The rest of the competition will be uploaded in the site. • The Winner & the Runner up will give 10% of their first Income to “Mastii Khor” and it will also be a revenue generating option.
  11. 11. Sponsorship • Our Sponsorer will be
  12. 12. • Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar • Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata. • Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.