The document discusses the history and relaunch of pagers. It notes that pagers were first launched in the 1950s and became popular for communication in the 1960s and 1970s before being replaced by cell phones in the 1990s. The document then discusses plans to relaunch pagers under the name "beeper." It outlines several beeper models with different features and prices targeting students, professionals, and businesses. Marketing strategies are proposed including TV commercials, print ads, and sponsorships to promote beepers.

1. RELAUNCH
OF PAGER.
# back bench minds.

2. SO, WHAT IS PAGER?
o It displays NUMERIC & TEXT messages.
o Basically of 2 types.
TWO WAY
PAGER.
o Solves the purpose of COMMUNICATION.
o Milestone in the industry.
ONE WAY PAGER. (ONLY
RECEIVES ME(RSESCAEGIEVSE)S & REVERTS)

3. HOW IT LOOKED

4. AND THE HISTORY..
o First practical paging system launched in 1950.
o In 1962 the Bell System—the U.S. telephone
monopoly colloquially known as "Ma Bell"—
presented its Bellboy radio paging system at the
Seattle World's Fair.
o By the end of 1960’s the TWO WAY pagers were
launched. (Using the Walkie-Talkie technique.)
o The technology modified & advanced till the early
1990’s.
o By the mid 1990’s the era of pager faced its climax
with the invent of CELLULAR PHONES. (with cheaper
technologies to flourish.)

5. TECHNOLOGICAL
ENHANCEMENT
o The paging device started with NO DISPLAY/ NO DIGITAL pattern. receive any message . It worked just like a FAX technology.
o It then started coming up with display & one way messaging technique.
o Then followed the invention of two way messaging system , which sales of the device.
o Pager was then modified into various shapes and colors with few o The first successful consumer pager was Motorola's PAGEBOY first It had no display and could not store messages ,however ,it wearer that a message had been sent.
Source : html/1524www.gadgetsfreak.net/bookmark./pager2255///lsojf/

6. DAWN & DUSK OF PAGER
in
o Pager communication successfully launchedI NinD IInAdia in the year
o Motorola was a major player with nearly 80 per cent of the market oThe other companies included Mobilink, Pagelink, BPL, Usha Easy call.
oThe business peaked in 1998 with the subscriber base reaching o By 2000 , the demand faced a serious downfall cause of rising MOBILE PHONES.
oBy 2002, Motorola (& others) stopped making or servicing pagers.
SOURCE :http://telecomtalk.info/history-of-indian-telecommunication/67789/

7. OOMPH
FACTOR o PAGER Costs Less (starting from 4500 INR).
oBetter BATTERY life.
oBetter penetration in the STRUCTURE.
oIt had FEWER MISSED MESSAGE.
o Was SMALLER & LIGHTER in weight.
o More convenient to utilize.
o SIMULCASTING was a superior technology.
o STATUS SYMBOL.

8. WHAT WENT WRONG?
oThe manufacturers COULD NOT predict the capabilities of the oThe invention of pager was followed by VERY LESS and ineffective enhancement.
o The delivery of messages WAS NOT prompt compared to MOBILE o With the PRICE FALLING DRASTICALLY, PAGER reached in the mass, disallowing it to be a STATUS SYMBOL any further.
oCompanies faced heavy LOSS forcing them to shut down the

9. NOW WHAT

10. BEEPER

11. WHY BEEPER ?
o Because it BEEPS
A beeper only BEEPS & doesn’t RING.
Also VIBRATES
o And is
TRENDY
It is in VARIANT COLOURS (for the youth)
Is SOBER (for the CORPORATES/PROFFESIONALS)

12. WHAT IS A BEEPER A WRITE UP
DEVICE
MP3/MP4
GLOBAL
MESSAGING
ENGINE
INTERNET
ACCESS
GPS
OFFLINE
RADIO
EXTERNAL
DRIVE
INFRARED
SHARING
COLOUR
SCREEN/HD
SCREEN
SHAPES
&
COLOURS

13. PRODUCT
VARIETY
BLACK BEEP (9999 o 3.5’’ HARDCORE SCREEN
o METALLIC BACK
o HD SCREEN
o INBUILD MEMORY- 16 GB
o EXTERNAL MEMORY- 16 GB
o INFRARED SHARING
o INBUILD GAMES

14. GP1.0 (6795 INR)
o 2’’ DISPLAY
o SUPERGAMING BEEPER
o SLIDE KEYPADS
o QWERTY
o MP3/MP4
o GRAPHICS CARD 2.58
o SOLID BODY
o EXTERNAL MEMORY : 8GB

15. HCP2 (7999 INR)
o HARDCORE PROCCESSOR
o TRENDY COLOURS
o MULTIMEDIA (MP3/MP4)
o INFRARED SHARING
o SOLID BODY
o APPLICATIONS FEASIBLE
o EXTERNAL MEMORY : 16 GB

16. WTF (3699 INR)
o 1.7’ DISPLAY
o WALKIE TALKIE FUNCTIONS
o LAN/WAN CONNECTIONS
o METALIC BASE
o MAJORLY A ONE WAY COMMUNICATION
o REVERTS WITH JUST A PRESS

17. WING (6750 INR)
o 2.5” DISPLAY
o QWERTY
oTWO WAY MESSAGING MACHINE
o GAMING DEVICE
o MP3/MP4

18. WATCHOUT V.1 (8750-20000 o TRENDY DESIGNS
o METTALIC BODY
o TWO WAY PAGING DEVICE
o VIBRANT COLOURS
o SOBER COLLECTIONS
o TIED UP WITH MANUFACTURERS
o MP3/MP4

19. CUSTOMER
SEGMENTATION Age 10 above
Gender UNISEX
Traits Flamboyant
Income Middle Class-Upper Middle Class
-Lower Upper Middle Class
Category STUDENTS
TECHNICHIANS
EMPLOYESS (COMPANY NORMS)
DOCTORS
BUSY BUSINESSMEN
GOVERNMENT OFFICIALS
SHOP OWNERS
ORDER TAKING DEVICE
POLICE etc.

20. PROMOTIONAL STRATEGY
CLASSY COMMERCIALS
(T.V/YOUTUBE)
You need not to be a hero to be a good actor
need not show off a Smartphone to leave an impression..

21. HOARDINGS
PRIME LOCATIONS

22. PRINT PORTALS
If you are
IF YOU ARE NOT A GAMER?
HOW WILL YOU EVER WIN?
not a
gamer!!
How will
you ever
win?
BEEPER

23. VISIBILITY IN ONLINE

24. SPONSORING SHOWS BEE
PER

25. IDEAL PROMOTIONS
o ONLINE BRANDING (HARDCORE)
o VISIBILITY IN MOVIES
o PATTERN KISOSKS
o TALK SHOWS
o CORPORATE BRANDING
o GIVEAWAYS THROUGH POPULAR MEDIUM
o CONTEST APPRECIATION
o SPORTS INCLINATION
o VEHICLE BRANDING
o LAUNCH OFFERS

26. PRICING STRATEGY
NICHE PRODUCT (BLACK BEEP/WATCHOUT) ADVANCED TECHNOLOGY (WTF/GP/HCP) PRICED ON A LITLE HIGH SCALE (PREMIUIM PRO.) STATUS SYMBOL
PRICE LIKELY TO RISE WITH TIME.
AFTER SALES SERVICE WILL BE A PRIME USP OF BEEPER.

28. Thanks 
We don’t live to
IMPRESS, we just
Leave our
IMPRESSION
BY DEFAULT.
# back bench minds

29. http://www.unitedworld.edu.in/
Campus
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Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot -
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Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara,
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