The document summarizes research on how physicians view technology and recruitment. It finds that younger physicians place more importance on new technologies and are more likely to use mobile devices. Both younger and experienced physicians prefer email communication from recruiters. The top criteria for reviewing opportunities are work-life balance, quality of life, and financial compensation rather than a practice's reputation or use of technology.

1. An in depth look at
how technology is
changing recruitment.
Emerson Moses,
Director of Clinician Recruitment,
One Medical Group
Shawn Kessler,
Senior Strategist,
ab+c

2. Shawn Kessler
Introductions
• Senior Strategist, ab+c
• Founded Zero-In Recruitment Marketing
• Marketing Specialists – Geisinger Health System, PA
• Support multiple recruiter groups:
• ASPR
• NEPRA (Northeast Physician Recruiters Association)
• MAPRA (Mid-Atlantic Physician Recruiter Alliance)

3. About ab+c

4. Emerson Moses
Introductions
• Director of Clinician Recruitment, One Medical Group
• Formerly with:
• Tufts Medical Center Physicians Organization
• Baystate Health
• Worked with several ASPR chapters and regional
associations:
• A.I.R. (Academic In-house Recruiters)
• O.A.R. (Onboarding and Retention)
• N.E.P.R.A. (Northeast Physician Recruiter Association)

5. About One Medical Group

6. About One Medical Group

7. Two areas of emphasis
New technologies/tools
that will benefit
recruiters
How candidates are
using technology

8. Beneficial technology/tools for recruiters
• Productivity & Communications:
Google Drive, Video Conferencing, Wiki/Dropbox, IM,
Yelp, TripIt, HootSuite, Expensify
• Campaign Tracking:
Google Analytics, Purl Tracking Systems
• Building Referrals:
GooodJob, iMomentous
• Outreach Options

9. Beneficial technology/tools for recruiters
Google Drive
• Microsoft Office online
• Free to use
• Easy to set up/sharing
• Cross-platform support
• Tablets/phones/computers

10. Beneficial technology/tools for recruiters
Video Conferencing
• Skype
• Google hangout
• iChat

11. Beneficial technology/tools for recruiters
Wiki/Dropbox
• PBWiki
• WikiSpaces
• GoogleWiki
• Dropbox
• Files sharing
• Large file
management
• Cross platform

12. Beneficial technology/tools for recruiters
Instant Messaging (for business)
• G-chat
• iChat
• AOL-IM
• HipChat
• Sharing files
• Sharing ideas
• Instant, easy

13. Beneficial technology/tools for recruiters
Yelp
• Similar to
HealthGrades
• Basic
credentialing
• Sourcing

14. Beneficial technology/tools for recruiters
HootSuite
• Social media
management
• Measurement
• Collaborate

15. Beneficial technology/tools for recruiters
Google Analytics
• Compare:
• Visits
• Unique Visitors
• Page Views
• Pages/Visit
• Avg. Visit Duration
• Bounce Rate
• % New Visitors
• Goal Completion
• Operating System

16. Beneficial technology/tools for recruiters
pURL tracking systems
• Candidate-specific responses
• Tactic-based responses
• Measure amount of interest
• Make better business decisions

17. Beneficial technology/tools for recruiters
Building Referrals
• GooodJob
iMomentous
• App-based
• Ease of use
• Turn every employee
into a referral source
• Referral tracking

18. Beneficial technology/tools for recruiters
TripIt
• Travel planning
• Itinerary confirmation
• Around you notices

19. Beneficial technology/tools for recruiters
Expensify
• Receipt
management
• Easy expense
reports
• Photograph
receipts
• Corporate card
integration

20. Beneficial technology/tools for recruiters
Outreach Options:

21. Beneficial technology/tools for recruiters

22. Beneficial technology/tools for recruiters

23. Beneficial technology/tools for recruiters

24. Beneficial technology/tools for recruiters
Nearly 200K Physician Users
HIPPA Compliant

25. Beneficial technology/tools for recruiters
70+ million users
80% “repins”
9 million FB connections

26. Who is using
this technology?

27. Things you should know about Millennials
• There are 79 million millennials versus 48 million
GenXers (ComScore)
• Millennials will make up 50% of the US workforce by
2030
(Bureau of Labor Statistics)
• 80% of millennials sleep with their phone next to their
bed
(The Millennial Generation Research Review)
• Millennials send about 20 texts per day
(Pew Social Trends)
• 56% of millennials think technology
helps people use their time more
efficiently (Pew Social Trends)

28. Recruiting Millennials
• Electing for additional time off over
opportunity for additional income
• Millennials are likely to use some of this time for
volunteerism and medical mission trips
• Part-time positions are of interest to both women
and men, with 13% of male and 36% of female
physicians practicing part time in 2010, compared
with 7% and 29% in 2005
• Will NOT join organizations just for the sake of
membership
• Few are interested in taking on the cost,
challenges, and lifestyle of a physician owned
practice

29. What does the research say?
Two primary areas of interest:
• Technology
• Employment
Two audiences:
• General Practitioners, Medical and Surgical Specialists
• Finished training between 2000 and 2013
• Finished training between 1990 and 1999
• Sample size is small (3,000 surveys sent, 100
respondents)

30. Technology - What does the research say?
How much do you like using technology?
• Love technology
• Very comfortable with it
• Indifferent to technology
• Not very comfortable with technology
• I try to avoid technology

31. Technology - What does the research say?
How much do you like using technology?
• Love technology
• Very comfortable with it
• Indifferent to technology
• Not very comfortable with technology
• I try to avoid technology
Both audiences

32. Technology - What does the research say?
How important is the utilization of
the newest technology in
choosing where you practice:
• Very important
• Somewhat important
• Indifferent
• Not very important
• Not at all important

33. Technology - What does the research say?
How important is the utilization of
the newest technology in
choosing where you practice:
• Very important
• Somewhat important
• Indifferent
• Not very important
• Not at all important
Younger Docs
Experienced Docs

34. Technology - What does the research say?
How important is the utilization of
the newest technology in
choosing where you practice:
• Very important
• Somewhat important
• Indifferent
• Not very important
• Not at all important
Younger Docs
Experienced Docs

35. Technology - What does the research say?
Which types of practices typically
feature the newest
technologies?
• Academic Medical Centers
• Large Multi-specialty Group Practices
• Community Hospitals/Systems
• Private practices
• They all tend to be the same

36. Technology - What does the research say?
Which types of practices typically
feature the newest
technologies?
• Academic Medical Centers
• Large Multi-specialty Group Practices
• Community Hospitals/Systems
• Private practices
• They all tend to be the same
Younger Docs
Experienced Docs

37. Technology - What does the research say?
Which types of practices typically
feature the newest
technologies?
• Academic Medical Centers
• Large Multi-specialty Group Practices
• Community Hospitals/Systems
• Private practices
• They all tend to be the same
Younger Docs
Experienced Docs

38. Technology - What does the research say?
Which types of practices would
you be most interested in
joining?
• Academic Medical Centers
• Large Multi-specialty Group Practices
• Community Hospitals/Systems
• Private practices
• Other (please specify)

39. Technology - What does the research say?
Which types of practices would
you be most interested in
joining?
• Academic Medical Centers
• Large Multi-specialty Group
Practices
• Community Hospitals/Systems
• Private practices
• Other (please specify)
Younger Docs
Experienced Docs

40. Technology - What does the research say?
Which types of practices would
you be most interested in
joining?
• Academic Medical Centers
• Large Multi-specialty Group
Practices
• Community Hospitals/Systems
• Private practices
• Other (please specify)
Younger Docs
Experienced Docs

41. Technology - What does the research say?
How do you view your email
(please select the option you use
the most)?
• Traditionally – via a desktop or laptop
computer
• With a mobile device (iphone, etc.)
• With a tablet (ipad, etc.)
• Other (please specify)

42. Technology - What does the research say?
How do you view your email
(please select the option you use
the most)?
• Traditionally – via a desktop or laptop
computer
• With a mobile device (iphone, etc.)
• With a tablet (ipad, etc.)
• Other (please specify)
Both audiences

43. Technology - What does the research say?
How do you typically view web
content (please select the option
you use
the most)?
• Traditionally – via a desktop or laptop
computer
• With a mobile device (iphone, etc.)
• With a tablet (ipad, etc.)
• Other (please specify)

44. Technology - What does the research say?
How do you typically view web
content (please select the option
you use
the most)?
• Traditionally – via a desktop or laptop
computer
• With a mobile device (iphone, etc.)
• With a tablet (ipad, etc.)
• Other (please specify)
Both audiences

45. Technology - What does the research say?
How do you typically view web
content (please select the option
you use
the most)?
• Traditionally – via a desktop or laptop
computer
• With a mobile device (iphone, etc.)
• With a tablet (ipad, etc.)
• Other (please specify)
Both audiences

46. Technology - What does the research say?
How important is it that websites
and emails are provided in a way
that is mobile-friendly and easy
to use?
• Very important
• Somewhat important
• Indifferent
• Not very important
• Not at all important

47. Technology - What does the research say?
How important is it that websites
and emails are provided in a way
that is mobile-friendly and easy
to use?
• Very important
• Somewhat important
• Indifferent
• Not very important
• Not at all important
Both audiences

48. Technology - What does the research say?
How likely are you to download
and use
a mobile app from a medical
society?
• Very likely
• Somewhat likely
• Maybe
• Somewhat unlikely
• Not likely at all

49. Technology - What does the research say?
How likely are you to download
and use
a mobile app from a medical
society?
• Very likely
• Somewhat likely
• Maybe
• Somewhat unlikely
• Not likely at all
Younger Docs
Experienced Docs

50. Technology - What does the research say?
How likely are you to download
and use
a mobile app from a medical
society?
• Very likely
• Somewhat likely
• Maybe
• Somewhat unlikely
• Not likely at all
Younger Docs
Experienced Docs

51. Technology - What does the research say?
How likely are you to download
and use
a mobile app from a medical
journal?
• Very likely
• Somewhat likely
• Maybe
• Somewhat unlikely
• Not likely at all

52. Technology - What does the research say?
How likely are you to download
and use
a mobile app from a medical
journal?
• Very likely
• Somewhat likely
• Maybe
• Somewhat unlikely
• Not likely at all
Both audiences

53. Employment - What does the research say?
When searching for a new practice
opportunity what would be your first
step (rank your top 3 choices):
• Check physician job boards
• Use a web based search engine
• Review any email career opportunities that I've received
• Review any direct mail opportunities that I've received
• Check my medical/surgical society job board
• Review the classified section of my society journal
• Network and discuss career opportunities with my colleagues
• Use social media to network with my colleagues
• Review the career sections of organizations that I know I'm interested in
joining
• Call a recruitment firm and allow them to help me to find my next position
• Other (please specify)

54. Employment - What does the research say?
When searching for a new practice
opportunity what would be your first
step (rank your top 3 choices):
• Check physician job boards
• Use a web based search engine
• Review any email career opportunities that I've received
• Review any direct mail opportunities that I've received
• Check my medical/surgical society job board
• Review the classified section of my society journal
• Network and discuss career opportunities with my colleagues
• Use social media to network with my colleagues
• Review the career sections of organizations that I know I'm interested in
joining
• Call a recruitment firm and allow them to help me to find my next position
• Other (please specify)

55. Employment - What does the research say?
When searching for a new practice
opportunity what would be your first
step (rank your top 3 choices):
• Check physician job boards
• Use a web based search engine
• Review any email career opportunities that I've received
• Review any direct mail opportunities that I've received
• Check my medical/surgical society job board
• Review the classified section of my society journal
• Network and discuss career opportunities with my colleagues
• Use social media to network with my colleagues
• Review the career sections of organizations that I know I'm interested in
joining
• Call a recruitment firm and allow them to help me to find my next position
• Other (please specify)

56. Technology - What does the research say?
Please rank your top four criteria in order
of importance when reviewing new
career opportunities:
• Work/Life Balance (having a manageable schedule)
• Quality of life (having an abundance of things to do outside
of work)
• Financial compensation
• Organization's reputation (joining a prestigious academic
medical center or a community hospital)
• Geographic location
• Position-specific details (the details about the practice
opportunity)
• Organizational (practice/system/hospital) details
• Use of technology and progressive attitude of the
organization

57. Technology - What does the research say?
Please rank your top four criteria in order
of importance when reviewing new
career opportunities:
• Work/Life Balance (having a manageable schedule)
• Quality of life (having an abundance of things to do outside
of work)
• Financial compensation
• Organization's reputation (joining a prestigious academic
medical center or a community hospital)
• Geographic location
• Position-specific details (the details about the practice
opportunity)
• Organizational (practice/system/hospital) details
• Use of technology and progressive attitude of the
organization

58. Technology - What does the research say?
Please rank your top four criteria in order
of importance when reviewing new
career opportunities:
• Work/Life Balance (having a manageable schedule)
• Quality of life (having an abundance of things to do outside
of work)
• Financial compensation
• Organization's reputation (joining a prestigious
academic medical center or a community hospital)
• Geographic location
• Position-specific details (the details about the practice
opportunity)
• Organizational (practice/system/hospital) details
• Use of technology and progressive attitude of the
organization

59. Technology - What does the research say?
What is the best way for a recruiter to
communicate with you?
• Email
• Text
• Direct Mail
• Phone
• Social Media
• Other (please specify)

60. Technology - What does the research say?
What is the best way for a recruiter to
communicate with you?
• Email – more than 90% in both audiences
• Text
• Direct Mail
• Phone
• Social Media
• Other (please specify)
Both audiences

61. Technology - What does the research say?
Have you ever video interviewed for
a position?
• No
• Would the option to video interview change your perception of
the practice? Yes – positive or negative? No
• Yes
• Did the option to video interview change your perception of the
organization? Yes – positive or negative? No

62. Technology - What does the research say?
Have you ever video interviewed for
a position?
• No
• Would the option to video interview change your perception of
the practice? Yes – positive or negative? No
• Yes
• Did the option to video interview change your perception of the
organization? Yes – positive or negative? No

63. Technology - What does the research say?
Have you ever video interviewed for
a position?
• No
• Would the option to video interview change your perception of
the practice? Yes – positive or negative? No
• Yes
• Did the option to video interview change your perception of the
organization? Yes – positive or negative? No

64. “Creativity is intelligence having fun.”
— Albert Einstein
Questions?
Thank you!
Emerson Moses, Director Physician Recruitment, One Medical Group
415-590-6279 • emoses@onemedical.com
Shawn Kessler, Senior Strategist, ab+c
800-848-1552 • skessler@a-b-c.com