Shawn Kessler — Senior Strategist, ab+c
Emerson Moses — Director of Clinician Recruitment, One Medical Group
Technology is changing everything, from candidate practice choice to how physicians look for new opportunities. Join us to review and learn how technology is changing the recruitment process for physicians and recruiters. Learn real-life examples of how new technology can help recruiters with daily tasks and keeping in touch. Survey results will be discussed on how physicians are using technology and how we can leverage this knowledge for better results.
You Can Do What? An In-depth Look at How Technology Can Change Recruitment
1. An in depth look at
how technology is
changing recruitment.
Emerson Moses,
Director of Clinician Recruitment,
One Medical Group
Shawn Kessler,
Senior Strategist,
ab+c
2. Shawn Kessler
Introductions
• Senior Strategist, ab+c
• Founded Zero-In Recruitment Marketing
• Marketing Specialists – Geisinger Health System, PA
• Support multiple recruiter groups:
• ASPR
• NEPRA (Northeast Physician Recruiters Association)
• MAPRA (Mid-Atlantic Physician Recruiter Alliance)
4. Emerson Moses
Introductions
• Director of Clinician Recruitment, One Medical Group
• Formerly with:
• Tufts Medical Center Physicians Organization
• Baystate Health
• Worked with several ASPR chapters and regional
associations:
• A.I.R. (Academic In-house Recruiters)
• O.A.R. (Onboarding and Retention)
• N.E.P.R.A. (Northeast Physician Recruiter Association)
7. Two areas of emphasis
New technologies/tools
that will benefit
recruiters
How candidates are
using technology
8. Beneficial technology/tools for recruiters
• Productivity & Communications:
Google Drive, Video Conferencing, Wiki/Dropbox, IM,
Yelp, TripIt, HootSuite, Expensify
• Campaign Tracking:
Google Analytics, Purl Tracking Systems
• Building Referrals:
GooodJob, iMomentous
• Outreach Options
9. Beneficial technology/tools for recruiters
Google Drive
• Microsoft Office online
• Free to use
• Easy to set up/sharing
• Cross-platform support
• Tablets/phones/computers
16. Beneficial technology/tools for recruiters
Google Analytics
• Compare:
• Visits
• Unique Visitors
• Page Views
• Pages/Visit
• Avg. Visit Duration
• Bounce Rate
• % New Visitors
• Goal Completion
• Operating System
17. Beneficial technology/tools for recruiters
pURL tracking systems
• Candidate-specific responses
• Tactic-based responses
• Measure amount of interest
• Make better business decisions
18. Beneficial technology/tools for recruiters
Building Referrals
• GooodJob
iMomentous
• App-based
• Ease of use
• Turn every employee
into a referral source
• Referral tracking
28. Things you should know about Millennials
• There are 79 million millennials versus 48 million
GenXers (ComScore)
• Millennials will make up 50% of the US workforce by
2030
(Bureau of Labor Statistics)
• 80% of millennials sleep with their phone next to their
bed
(The Millennial Generation Research Review)
• Millennials send about 20 texts per day
(Pew Social Trends)
• 56% of millennials think technology
helps people use their time more
efficiently (Pew Social Trends)
29. Recruiting Millennials
• Electing for additional time off over
opportunity for additional income
• Millennials are likely to use some of this time for
volunteerism and medical mission trips
• Part-time positions are of interest to both women
and men, with 13% of male and 36% of female
physicians practicing part time in 2010, compared
with 7% and 29% in 2005
• Will NOT join organizations just for the sake of
membership
• Few are interested in taking on the cost,
challenges, and lifestyle of a physician owned
practice
30. What does the research say?
Two primary areas of interest:
• Technology
• Employment
Two audiences:
• General Practitioners, Medical and Surgical Specialists
• Finished training between 2000 and 2013
• Finished training between 1990 and 1999
• Sample size is small (3,000 surveys sent, 100
respondents)
31. Technology - What does the research say?
How much do you like using technology?
• Love technology
• Very comfortable with it
• Indifferent to technology
• Not very comfortable with technology
• I try to avoid technology
32. Technology - What does the research say?
How much do you like using technology?
• Love technology
• Very comfortable with it
• Indifferent to technology
• Not very comfortable with technology
• I try to avoid technology
Both audiences
33. Technology - What does the research say?
How important is the utilization of
the newest technology in
choosing where you practice:
• Very important
• Somewhat important
• Indifferent
• Not very important
• Not at all important
34. Technology - What does the research say?
How important is the utilization of
the newest technology in
choosing where you practice:
• Very important
• Somewhat important
• Indifferent
• Not very important
• Not at all important
Younger Docs
Experienced Docs
35. Technology - What does the research say?
How important is the utilization of
the newest technology in
choosing where you practice:
• Very important
• Somewhat important
• Indifferent
• Not very important
• Not at all important
Younger Docs
Experienced Docs
36. Technology - What does the research say?
Which types of practices typically
feature the newest
technologies?
• Academic Medical Centers
• Large Multi-specialty Group Practices
• Community Hospitals/Systems
• Private practices
• They all tend to be the same
37. Technology - What does the research say?
Which types of practices typically
feature the newest
technologies?
• Academic Medical Centers
• Large Multi-specialty Group Practices
• Community Hospitals/Systems
• Private practices
• They all tend to be the same
Younger Docs
Experienced Docs
38. Technology - What does the research say?
Which types of practices typically
feature the newest
technologies?
• Academic Medical Centers
• Large Multi-specialty Group Practices
• Community Hospitals/Systems
• Private practices
• They all tend to be the same
Younger Docs
Experienced Docs
39. Technology - What does the research say?
Which types of practices would
you be most interested in
joining?
• Academic Medical Centers
• Large Multi-specialty Group Practices
• Community Hospitals/Systems
• Private practices
• Other (please specify)
40. Technology - What does the research say?
Which types of practices would
you be most interested in
joining?
• Academic Medical Centers
• Large Multi-specialty Group
Practices
• Community Hospitals/Systems
• Private practices
• Other (please specify)
Younger Docs
Experienced Docs
41. Technology - What does the research say?
Which types of practices would
you be most interested in
joining?
• Academic Medical Centers
• Large Multi-specialty Group
Practices
• Community Hospitals/Systems
• Private practices
• Other (please specify)
Younger Docs
Experienced Docs
42. Technology - What does the research say?
How do you view your email
(please select the option you use
the most)?
• Traditionally – via a desktop or laptop
computer
• With a mobile device (iphone, etc.)
• With a tablet (ipad, etc.)
• Other (please specify)
43. Technology - What does the research say?
How do you view your email
(please select the option you use
the most)?
• Traditionally – via a desktop or laptop
computer
• With a mobile device (iphone, etc.)
• With a tablet (ipad, etc.)
• Other (please specify)
Both audiences
44. Technology - What does the research say?
How do you typically view web
content (please select the option
you use
the most)?
• Traditionally – via a desktop or laptop
computer
• With a mobile device (iphone, etc.)
• With a tablet (ipad, etc.)
• Other (please specify)
45. Technology - What does the research say?
How do you typically view web
content (please select the option
you use
the most)?
• Traditionally – via a desktop or laptop
computer
• With a mobile device (iphone, etc.)
• With a tablet (ipad, etc.)
• Other (please specify)
Both audiences
46. Technology - What does the research say?
How do you typically view web
content (please select the option
you use
the most)?
• Traditionally – via a desktop or laptop
computer
• With a mobile device (iphone, etc.)
• With a tablet (ipad, etc.)
• Other (please specify)
Both audiences
47. Technology - What does the research say?
How important is it that websites
and emails are provided in a way
that is mobile-friendly and easy
to use?
• Very important
• Somewhat important
• Indifferent
• Not very important
• Not at all important
48. Technology - What does the research say?
How important is it that websites
and emails are provided in a way
that is mobile-friendly and easy
to use?
• Very important
• Somewhat important
• Indifferent
• Not very important
• Not at all important
Both audiences
49. Technology - What does the research say?
How likely are you to download
and use
a mobile app from a medical
society?
• Very likely
• Somewhat likely
• Maybe
• Somewhat unlikely
• Not likely at all
50. Technology - What does the research say?
How likely are you to download
and use
a mobile app from a medical
society?
• Very likely
• Somewhat likely
• Maybe
• Somewhat unlikely
• Not likely at all
Younger Docs
Experienced Docs
51. Technology - What does the research say?
How likely are you to download
and use
a mobile app from a medical
society?
• Very likely
• Somewhat likely
• Maybe
• Somewhat unlikely
• Not likely at all
Younger Docs
Experienced Docs
52. Technology - What does the research say?
How likely are you to download
and use
a mobile app from a medical
journal?
• Very likely
• Somewhat likely
• Maybe
• Somewhat unlikely
• Not likely at all
53. Technology - What does the research say?
How likely are you to download
and use
a mobile app from a medical
journal?
• Very likely
• Somewhat likely
• Maybe
• Somewhat unlikely
• Not likely at all
Both audiences
54. Employment - What does the research say?
When searching for a new practice
opportunity what would be your first
step (rank your top 3 choices):
• Check physician job boards
• Use a web based search engine
• Review any email career opportunities that I've received
• Review any direct mail opportunities that I've received
• Check my medical/surgical society job board
• Review the classified section of my society journal
• Network and discuss career opportunities with my colleagues
• Use social media to network with my colleagues
• Review the career sections of organizations that I know I'm interested in
joining
• Call a recruitment firm and allow them to help me to find my next position
• Other (please specify)
55. Employment - What does the research say?
When searching for a new practice
opportunity what would be your first
step (rank your top 3 choices):
• Check physician job boards
• Use a web based search engine
• Review any email career opportunities that I've received
• Review any direct mail opportunities that I've received
• Check my medical/surgical society job board
• Review the classified section of my society journal
• Network and discuss career opportunities with my colleagues
• Use social media to network with my colleagues
• Review the career sections of organizations that I know I'm interested in
joining
• Call a recruitment firm and allow them to help me to find my next position
• Other (please specify)
56. Employment - What does the research say?
When searching for a new practice
opportunity what would be your first
step (rank your top 3 choices):
• Check physician job boards
• Use a web based search engine
• Review any email career opportunities that I've received
• Review any direct mail opportunities that I've received
• Check my medical/surgical society job board
• Review the classified section of my society journal
• Network and discuss career opportunities with my colleagues
• Use social media to network with my colleagues
• Review the career sections of organizations that I know I'm interested in
joining
• Call a recruitment firm and allow them to help me to find my next position
• Other (please specify)
57. Technology - What does the research say?
Please rank your top four criteria in order
of importance when reviewing new
career opportunities:
• Work/Life Balance (having a manageable schedule)
• Quality of life (having an abundance of things to do outside
of work)
• Financial compensation
• Organization's reputation (joining a prestigious academic
medical center or a community hospital)
• Geographic location
• Position-specific details (the details about the practice
opportunity)
• Organizational (practice/system/hospital) details
• Use of technology and progressive attitude of the
organization
58. Technology - What does the research say?
Please rank your top four criteria in order
of importance when reviewing new
career opportunities:
• Work/Life Balance (having a manageable schedule)
• Quality of life (having an abundance of things to do outside
of work)
• Financial compensation
• Organization's reputation (joining a prestigious academic
medical center or a community hospital)
• Geographic location
• Position-specific details (the details about the practice
opportunity)
• Organizational (practice/system/hospital) details
• Use of technology and progressive attitude of the
organization
59. Technology - What does the research say?
Please rank your top four criteria in order
of importance when reviewing new
career opportunities:
• Work/Life Balance (having a manageable schedule)
• Quality of life (having an abundance of things to do outside
of work)
• Financial compensation
• Organization's reputation (joining a prestigious
academic medical center or a community hospital)
• Geographic location
• Position-specific details (the details about the practice
opportunity)
• Organizational (practice/system/hospital) details
• Use of technology and progressive attitude of the
organization
60. Technology - What does the research say?
What is the best way for a recruiter to
communicate with you?
• Email
• Text
• Direct Mail
• Phone
• Social Media
• Other (please specify)
61. Technology - What does the research say?
What is the best way for a recruiter to
communicate with you?
• Email – more than 90% in both audiences
• Text
• Direct Mail
• Phone
• Social Media
• Other (please specify)
Both audiences
62. Technology - What does the research say?
Have you ever video interviewed for
a position?
• No
• Would the option to video interview change your perception of
the practice? Yes – positive or negative? No
• Yes
• Did the option to video interview change your perception of the
organization? Yes – positive or negative? No
63. Technology - What does the research say?
Have you ever video interviewed for
a position?
• No
• Would the option to video interview change your perception of
the practice? Yes – positive or negative? No
• Yes
• Did the option to video interview change your perception of the
organization? Yes – positive or negative? No
64. Technology - What does the research say?
Have you ever video interviewed for
a position?
• No
• Would the option to video interview change your perception of
the practice? Yes – positive or negative? No
• Yes
• Did the option to video interview change your perception of the
organization? Yes – positive or negative? No
65. “Creativity is intelligence having fun.”
— Albert Einstein
Questions?
Thank you!
Emerson Moses, Director Physician Recruitment, One Medical Group
415-590-6279 • emoses@onemedical.com
Shawn Kessler, Senior Strategist, ab+c
800-848-1552 • skessler@a-b-c.com
Editor's Notes
AmySo… let me tell about the return we are seeing on our investment… and it’s continuing to pay dividends.
AmySo… let me tell about the return we are seeing on our investment… and it’s continuing to pay dividends.
AmySo… let me tell about the return we are seeing on our investment… and it’s continuing to pay dividends.
Shawn
Emerson
Emerson
Emerson then Shawn
Emerson then Shawn
Emerson
Shawn
Shawn
Shawn
shawn
Emerson then Shawn
Emerson
Shawn
Shawn
Shawn
Shawn then Emerson
Emerson
Shawn
The technology “divide” is one area in which the generational differences can be staggering. While many Boomers may use email comfortably, others have an account, but allow their secretary to print out the message and place the paper note on their desk. Their response may even be dictated. Fewer are facile with editing and uploading videos and many are uncomfortable sharing credit card numbers and account information online for purchases and banking. Many prefer a written check or a personal bank interaction for transactions. Generation X readily embraces online shopping and accounts, viewing the electronic secure sites as more reliable than the human or paper worlds. Millennials carry this a step further and perform financial transactions via smartphone, and are likely to embrace the integration of credit cards into their hand-held device. Will only be in professional orgs if, a voice at the table of leadership in the association, and the belief that their efforts will bring value and change.
Overwhelming across both audiences – 65.8% and 52.4%
Young 49.4% - nearly half the audience
Experienced 47.6% - next closest response was 28.6%
63.3%
57.1 – only 23.8% thought academic medical centers excelled in technology
54.4% - Academic came in a very close second
57.1% - nearly 60% wanted private practice – second was AMC (nearly 15% less)
Younger – 51.9%Experienced – 61.9%
Younger 58.2%Experienced 52.9
Younger docs – only 19% (20% said they use a tablet) – nearly 40% using something other than a computer.Experienced physicians 42% use their mobile phone to view web content the most!
But only 29.1% -roughly one third – overall… they were rather flat in their response
Almost 43% were unsure with another roughly 50% split over the more likely options.
36.7% younger38.1% experienced
If physicians answered yes to this question we followed up with the question, “Was this change in perception positive or negative?” The response was overwhelmingly (66.7%) positive.