This technology allows event organizers to gather live audience responses and feedback via text messaging. Attendees can opt-in to receive text updates from organizers. Organizers can then send polls, questions, and updates to attendees in real time. Polls can be multiple choice, free text, or goal-based. Responses are anonymous unless attendees include identifying information. Organizers pay a setup fee plus hourly programming costs and can view compiled reports of poll responses. There are nominal costs to attendees for text messages but responses can also be done online. Polls can be set to one response per person or allow multiple.