Hkacx2 a unit 3 part 1

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Q

Quintin Senekal

Communication Theory

HKACX2A Unit 3:
Communication
Theory
The communication model

What is a communication model?
Mortensen: “a model is a systematic
representation of an object or event in
idealised and abstract form.”
Not the same thing as communication
structures.

Jakobson's Model
Elements: communicator, message, channel, audience

Applying Jakobson’s model to
presentations
Addresser/sender = presenter
Message = presentation
Contact/channel = Powerpoint software, a
computer, a projector
Addressee/receiver = person watching
presentation

Applying Jakobson’s model to
presentations
Presenter
Audience
Channel
Presentation/
Message
 Powerpoint is only one element of the
communication process.
 Missing element = ineffective process.

= The presenter
One or more
(Group).
Avoid having a very
big group
The Sender

Should fit within values of
receiving group.
Should faithfully represent
communication object.
Should be capable of
bringing about change in
target population
Presentation/Message

Different channels have different characteristics.
Make sure that Powerpoint will be credible and
accessible.
Example: a PowerPoint presentation to show the
marketing strategy for a new product.
Contact/Channel

 Audience must see and hear
clearly.
 If not – interruption in
communication process.
The Audience

 AGEE, W.K., AULT, P.H. & EMERY, E. 1991. Introduction to mass communications. 10th ed. New York: Harper
Collins Publishers. 569 p.
 CHANDLER, D. 2011. Semiotics for beginners. http://www.aber.ac.uk/media/Documents/S4B/sem08c.html Date
of access: 16 Nov. 2011.
 FACEBOOK. 2011. The bottom line, corporate comic strip – Powerpoint… what can we say?
http://www.facebook.com/home.php#!/photo.php?fbid=222482861127233&set=a.222479434460909.54591.2199757
38044612&type=1&theater Date of access: 16 Nov. 2011.
 SHKAMINSKI.COM. s.a. Communication models.
http://www.shkaminski.com/Classes/Handouts/Communication%20Models.htm Date of access: 20 Nov. 2011.
 WIKIPEDIA.COM. 2011. Communication. http://en.wikipedia.org/wiki/Communication Date of access:
21 Nov. 2011.
 WINDAHL, S., SIGNITZER, B. & OLSON, J.T. 2009. Using communication theory: An introduction to planned
communication. 2nd ed. Los Angeles: Sage publications. 302 p.
Additional credits: Microsoft Office.com (Powerpoint template) and Presenter Media.com (pictures)
References

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This PowerPoint helps students to consider the concept of infinity.

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Hkacx2 a unit 3 part 1

1. HKACX2A Unit 3: Communication Theory The communication model

2. What is a communication model? Mortensen: “a model is a systematic representation of an object or event in idealised and abstract form.” Not the same thing as communication structures.

3. Jakobson's Model Elements: communicator, message, channel, audience

4. Applying Jakobson’s model to presentations Addresser/sender = presenter Message = presentation Contact/channel = Powerpoint software, a computer, a projector Addressee/receiver = person watching presentation

5. Applying Jakobson’s model to presentations Presenter Audience Channel Presentation/ Message  Powerpoint is only one element of the communication process.  Missing element = ineffective process.

6. = The presenter One or more (Group). Avoid having a very big group The Sender

7. Should fit within values of receiving group. Should faithfully represent communication object. Should be capable of bringing about change in target population Presentation/Message

8. Different channels have different characteristics. Make sure that Powerpoint will be credible and accessible. Example: a PowerPoint presentation to show the marketing strategy for a new product. Contact/Channel

9.  Audience must see and hear clearly.  If not – interruption in communication process. The Audience

10.  AGEE, W.K., AULT, P.H. & EMERY, E. 1991. Introduction to mass communications. 10th ed. New York: Harper Collins Publishers. 569 p.  CHANDLER, D. 2011. Semiotics for beginners. http://www.aber.ac.uk/media/Documents/S4B/sem08c.html Date of access: 16 Nov. 2011.  FACEBOOK. 2011. The bottom line, corporate comic strip – Powerpoint… what can we say? http://www.facebook.com/home.php#!/photo.php?fbid=222482861127233&set=a.222479434460909.54591.2199757 38044612&type=1&theater Date of access: 16 Nov. 2011.  SHKAMINSKI.COM. s.a. Communication models. http://www.shkaminski.com/Classes/Handouts/Communication%20Models.htm Date of access: 20 Nov. 2011.  WIKIPEDIA.COM. 2011. Communication. http://en.wikipedia.org/wiki/Communication Date of access: 21 Nov. 2011.  WINDAHL, S., SIGNITZER, B. & OLSON, J.T. 2009. Using communication theory: An introduction to planned communication. 2nd ed. Los Angeles: Sage publications. 302 p. Additional credits: Microsoft Office.com (Powerpoint template) and Presenter Media.com (pictures) References