2. About QuestBack QuestBack AS is a Norwegian company founded in January 2000 Profitable growth since 2001 – turnover in 2009 was about €16.5M Head office in Norway with more than 50 employees Offices in 17 other countries and 150 staff in total More than 3,000 customers in more than 50 countries Owned by Reiten & Co (68 %) and employees (32 %) Strong focus on development of the technical platform Since fall 2008, the companies Easyresearch and Refleks were bought and integrated into QuestBack.

4. Collection of feedback amongst European businesses How can you bridge the gap between - ASKING and – ACTING ? Source: Gartner Group Research Studies indicate that 95 % of all European organizations collect feedback regularly from their customers, but only 10 % actually act upon the results, and only 5 % inform the customers regarding the changes.

6. Direct access on the internet – no downloading

7. My QuestBack

8. Traditional sectors / areas of use Our customer constantly find new areas of use for QuestBack. Our experiences show that the longer a customer has been working with QuestBack, the more quests they conduct in different areas of use. If needed, QuestBack assists with finding new areas together with the customers and with implementing QuestBack to maximize the value of QuestBack for the customers.

10. Library of templates A wide range of templates in many different languages can be used as inspiration and starting point for own quests.

11. Example of a template

12. Subscription / evaluation for training, event Evaluation (I) Immediate feedback, ideally 1 or 2 days after course / event Registration Details of participants? Ask about details of potential other participants! Evaluation (II) More and more organizations measure the effect of training later on Expectations and Pre-knowledge Mapping TIME Course / Event

16. Easy to add questions and answer alternatives Choose between a wide range of options to customize your quest. Question preview

17. Use QuestBack generated email invitations to address resondents personally. In case you do not have the email addresses of the respondents, you can link the quest via a general URL to a website, intranet or newsletter. Distribution of a quest

19. Choose reports in all major file formats – ready to be exported

20. Web reports In addition to exports, you can generate and activate so called web reports. Web reports are accessible online via a URL and allow third persons to follow all incoming answers, without having to log in to the QuestBack service. Web reports are continuously updated in ”near real-time” (i.e. with a delay of up to 15 minutes).

21. Follow-up A unique opportunity to follow up specific respondents afterwards, no matter whether they have answered with hidden identity or not Example: Send specific information to all respondents that have answered with ”1” or ”2” to the question. Follow-up is also possible 1-to-1, e.g. based on freetext answers given by respondents. *ACT Very unlikely Very likely “ How likely is it that you are going to continue to be a customer next year as well?” Customized feedback and/or new quest Response / dialog

22. Automatic follow-up: Notifications Create Notification in the Quest Designer Respondents choose a particular answer alternative in Quest Receive notification e-mail NB: Send notifications to the responsible persons for follow-up or directly back to the respondents. For more information, check : www.questback.com/cms2/tutorials/notifications/notifications.html i The response person for follow-up can enter into an email dialog with the respective respondents.

23. Comparisons of answers Comparisons allow to discover trends QuestBack allows comparisons of up to 6 datasets within the same quest or against results from previous quests.

24. Cross Tabulations of answers By crossing answer alternatives of two questions against each other, one gets a more detailed picture on how answers are distibuted among the given alternatives.

25. Option to get a customized layout (skin)

27. More than 3000 customers www.questback.com/customers

28. Interested in seeing some examples? By clicking on the icon to the right, you get to an example of a multilingual quest created in QuestBack. Once you have submitted your answers, you will be forwarded automatically to the results. A click on the icon to the left opens the Quick Tour where you get a 4-minutes overview of QuestBack.