Marketing Management Business Plan_My Sweet Creations
Presentation20032012
1. The Cost of Display Switching: A
Comparison of Mobile, Large Display
and Hybrid UI Configurations
Umer Rashid
SACHI Research Group,
University of St Andrews
6. Mobile Phone Proliferation
• More than 5 billion mobile phones worldwide
– 3 x personal computers (BBC News, 09.07.2010)
• More Mobiles than Humans
– 10 billion mobile phones by 2016 (BBC News,
15.02.2012)
9. Research Questions
• Impact of distribution of UIs across displays
– Task Performance
– Subjective Workload
– Preference Rankings
– Overhead of attention switching
10. Visual Search Tasks
• Map
– Locating a place with a specific criterion
• Text
– Locating a verbatim decalaration among web-
page descriptors
• Photo
– Locating a face image in a collection
11. Data Size
• Small
– Fits on the mobile display
• Large
– Fits on the large display
– Requires navigation on the mobile device
12. UI Configurations
• Mobile-only
– Input & Ouptut on Mobile
• Large Display
– Input on Mobile
– Output on Large Display
• Hybrid
– Input & Output on Mobile
– Output on Large Display
27. Lessons for Practitioners
• Large Display improves task performance,
subjective workload and preference rankings,
for mobile tasks.
• Distributing visual output causes overhead for
visual search tasks.
• Tasks that require navigation of continuous
space (e.g., map search) benefit most from
large displays.
29. Role in SACHI Projects
• LADDI
– Large Augmented Digital Displays for Interactive
Experience of Historical Sites
• SMART
– Scotland’s Museums Augmented Reality Tourism
• THRIVE
– Trading Histories Revisited, Information
Visualization Environment
30. Inter-disciplinary Collaboration
• School of Pscyhology
– Perception (Research Group)
– Human Cognition (Research Group)
• School of History
– THRIVE project
• School of Physics & Astronomy
– Photonics Innovation Centre
31. More Information
• Umer Rashid,
– PhD Student,
– School of Computer Science,
– University of St Andrews
– ur9@st-andrews.ac.uk