For a business or company to stay in competition and relevance within the vast and volatile marketplace, various marketing strategies are used to ensure the business achieves its set marketing objectives and goals.

1. All About Performance Marketing
For a business or company to stay in competition and relevance within the vast and volatile
marketplace, various marketing strategies are used to ensure the business achieves its set marketing
objectives and goals. As technology continues to advance, strategies evolve and adapt and one such
example of what new technology brings forth in terms of effective marketing is the marketing model
called Performance-based marketing or simply Performance marketing.
This strategy stemmed out of new software and tools made available for companies to help monitor and
track down their traffic and marketing, specifically advertising performance. Performance marketing
generates a win-win situation for both the company and the marketing company by saving a lot of effort
and resources. This has pushed every digital marketing company in Pune, India to adapt and suggest this
model to their clients. But before you start considering doing performance marketing, here are some
major pointers to discuss would be -
Setting a Campaign goal –
Many ad platforms require you to set campaign goals before even creating or publishing one. Goals
could be whether the company is looking to generate brand awareness or exposure or sell a particular
product, how many people are you looking to attract in terms of clicks and sales. A set goal makes it a
lot simple and straight-forward to monitor and track your progress post-campaign launch.
Target Audience –
The new programmatic marketing makes it easy work to target your audience, but It is important to
know and understand customer behaviors and most importantly framing your company’s customer
personas.
Choosing the Right Channel & Platform –
Knowing your target audience will massively help you to choose the right channel and platform.
Channels are ultimately what enables you to measure your goals and objectives. Channels could be
native or display marketing, social media marketing, search engine marketing, or affiliate marketing.
Platforms are the subcategories under these channels for example Google AdWords in search engine
marketing or Instagram or Facebook in social media marketing. Seek guidance from the best digital
marketing company in Pune,India to make sure you have chosen the right and appropriate channel and
platform.
Post-campaign launch –
This is where things begin to kick-in. Once the campaign is launched, data is immediately generated.
How many clicks, how many sales, conversions, all are recorded and it is of utmost importance to track

2. and accordingly optimize and allocate funds to generate much much more. This is also where pricing is
discussed, which could be cost-per-clicks, cost-per-leads, cost-per-sales, or cost-per-acquisitions.
These 4 pointers emphasize the importance of building campaigns strategically. And that is what makes
performance marketing so unique; its ability to know, frame, measure, and depend upon results and
performance making it an efficient marketing model and it has certainly changed the approach towards
digital media marketing in Pune, India.
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on
attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity,
dedication, technological advancement, and unmatched customer service. Get in touch with us for the
right marketing and advertising solutions.
Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design
Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries
of creativity, and setting new standards of achievement for ourselves. Applying these principles and
more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought
after, corporate video production in pune ,India.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id : info@kaizendesignstudio.com
Website : https://www.kaizendesignstudio.com/