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Passionate about Product
      Development

Stephan Uhrenbacher, Founder Qype.com
uhrenbacher@gmail.com
Passionate about Product



Google. Facebook. Amazon. Flickr. BMW. Ryanair. Zappos.
The Product is the Marketing



 And then comes the Marketing...
Would I use it?


* if you are not part of the target group,
then get someone who is
Do one thing better than
     everybody else


* this better be something relevant for the user
Build It Because Customers
         Will Love It


Not to please Investors
Hire the Best People You
       Can Afford
Users Help to Improve but
      don‘t Invent.
Be as Perfect as You Can
Test
Iterate. Again.
Build for User Situations
How do we Use the Web?
2005             2010           2015




                                iPad Effect
       Desk   Mobile    Couch
Product Design Criteria


* I took this from Fred Wilson, Union Square
there is nothing to add.
Speed
Instant Utility
Personality
Less is more
Programmable



APIs
Personal
Restful



Everything has it‘s own URL
Discoverable
Clean
Playful

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Passionate about Product Development