Passionate about Product
      Development

Stephan Uhrenbacher, Founder Qype.com
uhrenbacher@gmail.com
Passionate about Product



Google. Facebook. Amazon. Flickr. BMW. Ryanair. Zappos.
The Product is the Marketing



 And then comes the Marketing...
Would I use it?


* if you are not part of the target group,
then get someone who is
Do one thing better than
     everybody else


* this better be something relevant for the user
Build It Because Customers
         Will Love It


Not to please Investors
Hire the Best People You
       Can Afford
Users Help to Improve but
      don‘t Invent.
Be as Perfect as You Can
Test
Iterate. Again.
Build for User Situations
How do we Use the Web?
2005             2010           2015




                                iPad Effect
       Desk   ...
Product Design Criteria


* I took this from Fred Wilson, Union Square
there is nothing to add.
Speed
Instant Utility
Personality
Less is more
Programmable



APIs
Personal
Restful



Everything has it‘s own URL
Discoverable
Clean
Playful
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Passionate about Product Development

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These are some slides at BV Capital portfolio day about product development for end consumer web sites. Of course the message is in the audio track which I could not upload. Next time I hold a similar presentation I will get it on video.

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Passionate about Product Development

  1. 1. Passionate about Product Development Stephan Uhrenbacher, Founder Qype.com uhrenbacher@gmail.com
  2. 2. Passionate about Product Google. Facebook. Amazon. Flickr. BMW. Ryanair. Zappos.
  3. 3. The Product is the Marketing And then comes the Marketing...
  4. 4. Would I use it? * if you are not part of the target group, then get someone who is
  5. 5. Do one thing better than everybody else * this better be something relevant for the user
  6. 6. Build It Because Customers Will Love It Not to please Investors
  7. 7. Hire the Best People You Can Afford
  8. 8. Users Help to Improve but don‘t Invent.
  9. 9. Be as Perfect as You Can
  10. 10. Test
  11. 11. Iterate. Again.
  12. 12. Build for User Situations
  13. 13. How do we Use the Web? 2005 2010 2015 iPad Effect Desk Mobile Couch
  14. 14. Product Design Criteria * I took this from Fred Wilson, Union Square there is nothing to add.
  15. 15. Speed
  16. 16. Instant Utility
  17. 17. Personality
  18. 18. Less is more
  19. 19. Programmable APIs
  20. 20. Personal
  21. 21. Restful Everything has it‘s own URL
  22. 22. Discoverable
  23. 23. Clean
  24. 24. Playful

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