This document provides materials for a brand positioning development workshop. The workshop agenda includes discussions on brand positioning overview, brand analysis, identifying target audience benefits, brainstorming positioning concepts, and building on preliminary ideas. Participants will work to develop 5+ positioning concepts for their brand by considering desired brand associations, how concepts address audience needs, and supporting attributes and benefits. Concepts will then be consolidated, prioritized, and built upon through exercises personifying concepts and plotting them on spectra. The goal is to generate promising positioning options to test with target audiences.