1. SITUATION
For their first annual Legends of Golf at Big Cedar Lodge tournament, Bass Pro
Shops had several content-related issues to solve:
• Communicating with attendees in real-time about news, updates and changes
to the tournament
• Generating powerful content that could be used to promote next year’s event.
Bad weather during the tournament only increased Bass Pro Shops’ content needs,
as thunderstorms resulted in constant changes in the tournament’s schedule.
SOLUTION
Raidious sent a team of content correspondents to the event to report, engage and
build content. Throughout the week, the Raidious team did the following:
• Created video and photo content for both real-time and future use
• Reported on the events of the tournament, including interviews with players and
real-time weather updates
• Published content and updates about the event on Bass Pro Shops and Legends
of Golf’s social media channels
• Moderated comments and replies on social media—quickly addressing people’s
questions and concerns regarding weather, safety and the tournament in general.
Onsite event activation for content creation
Raidious • 47 South Meridian Street, #302, Indianapolis, IN 46143 • 317-203-9807 • raidious.com
USE CASE: LEGENDS OF GOLF

2. RESULTS
Bass Pro Shops was able to ensure that their attendees were safe and informed
despite a week of uncertain and inclimate weather.
Bass Pro Shops leveraged Raidious-created content throughout the year to promote
the second annual Legends of Golf at Big Cedar Lodge event.
Raidious • 47 South Meridian Street, #302, Indianapolis, IN 46143 • 317-203-9807 • raidious.com
USE CASE: LEGENDS OF GOLF